Genetec Inc., recognised for its enterprise physical security software, is set to bring its empower360 roadshow back to the United Arab Emirates. The event will occur in Abu Dhabi on September 16, gathering professionals and experts in physical security and technology to delve into data-driven strategies, operational intelligence, and technological advancements transforming the security landscape.
With the theme 'Advancing Security Through Intelligence and Innovation,' this year's roadshow highlights the shift of organisations towards integrated systems to enhance physical security while aligning with broader operational goals. According to the Genetec 2026 State of Physical Security Report, 71% of survey participants have adopted unified or integrated video surveillance and access control systems. Additionally, 60% of channel respondents cited the integration of new technologies with existing systems as the main driver for replacing outdated systems.
Regional developments in physical security
The empower360 sessions aim to guide organisations in refining their security strategies
The Middle East continues to invest in digital infrastructure, smart projects, and large-scale transformation initiatives. Such investments are reshaping the role of physical security within organisations.
The empower360 sessions aim to guide organisations in refining their security strategies through smarter operations, advancements in access control, operational intelligence, and modernising infrastructure. Participants will engage with Genetec experts, experience technology demonstrations, and share insights with counterparts and partners.
"Across the Middle East, organisations are investing in infrastructure and digital transformation, and physical security must evolve with them," stated Firas Jadalla, Regional Director, META at Genetec Inc. "Connected systems are only part of the challenge. Organisations also need operational insight, resilience, and control to manage increasingly complex environments. empower360 brings our partner community together to explore practical ways innovation can help organisations support the next phase of physical security."
Genetec Inc., the pioneer in enterprise physical security software, announces its empower360 roadshow will return to the United Arab Emirates. Taking place in Abu Dhabi on September 16, the partner-focused events will bring together physical security professionals and technology experts to explore how data-driven strategies, operational intelligence and emerging technologies are transforming the future of physical security.
Held under the theme ‘Advancing Security Through Intelligence and Innovation,’ this year’s roadshow comes as organisations increasingly move beyond standalone systems and look for more connected approaches to strengthen physical security while supporting wider operational objectives.
Wider operational objectives
According to the Genetec 2026 State of Physical Security Report, 71% of respondents are already using unified or integrated video surveillance and access control systems. The report also found that 60% of channel respondents identified integrating systems with new technologies as the primary motivation for customers replacing legacy systems.
Across the Middle East, continued investment in digital infrastructure, smart developments and large-scale transformation initiatives is also changing the role physical security plays within organisations.
Smarter physical security operations
Sessions at empower360 will explore how organisations can advance their physical security strategies through smarter physical security operations, developments in access control, operational intelligence, and practical approaches to infrastructure modernisation. Attendees can meet Genetec experts, experience technology demonstrations, and exchange insights with industry peers and partners.
“Across the Middle East, organisations are investing in infrastructure and digital transformation, and physical security must evolve with them,” said Firas Jadalla, Regional Director, META at Genetec Inc. “Connected systems are only part of the challenge. Organisations also need operational insight, resilience, and control to manage increasingly complex environments. empower360 brings our partner community together to explore practical ways innovation can help organisations support the next phase of physical security.”
