Cables & cable assemblies - Expert commentary

HD over Coax provides cost-effective video surveillance upgrade
HD over Coax provides cost-effective video surveillance upgrade

According to IHS Market, it is estimated that there are over 60 million security cameras in the United States, and other reports say these cameras capture more than four billion hours of footage per week. Over the last decade, IP camera technology has dominated the conversation as it has provided users with a broad offering of enhanced image quality and features. With a large percentage of existing security systems relying on analogue, many end users looking for high definition (HD) video quality have been forced to take on a complete system overhaul. Infrastructure overhaul for HD video To make the switch, customers would need to change everything, from cameras to hardware to wiring– not to mention the lengthy installation process that would ensue. IP cameras also require higher Internet speeds and more cloud space. Whether constrained by budget, bandwidth or storage, many end users have been unable to adopt this new video surveillance method.Thanks to technological advancements within the security industry, HD over Coax offers a viable solution for integrators and end users alike Thanks to technological advancements within the security industry, HD over Coax offers a viable solution for integrators and end users alike. By utilising the current Coaxial cables, this offering yields high definition video, while requiring minimal infrastructure changes and is an optimal surveillance choice for security customers. Plus, with new advancements and updates being made frequently to this technology, there is a solution for every security need. The enhanced alternative of HD over Coax has been warmly welcomed in the security industry, thanks to its simple solutions and ever-evolving features. Many new analogue HD cameras are “plug and play,” able to connect directly to existing Coaxial cables. This eliminates the need for a complete system change, creating cost-savings for the end user and an enhanced video quality offering. Easy solutions for HD video As a result, integrators can cost-effectively upgrade their customer’s surveillance solution while using their legacy infrastructure, making it an attractive option for end users and an easy sell for dealers. Latency in video is another common issue with network-based camera systems, where even the slightest delay in video surveillance can hinder security response HD over Coax cameras themselves are always expanding and evolving to meet a wide array of security needs. With the introduction of fisheye and multi-sensor cameras, users now have a multitude of coverage options, not to mention the introduction of 4K bringing resolution options to the same level as IP. Some newer technologies are even touting 4K cameras paired with 4K digital video recorders (DVRs) made specifically for analogue systems. Longer cables grant transmission for up to 1600 feet, double the distance of standard analogue solutions, and triple that of IP systems. This single cable is able to transmit both HD video and audio. Recently, broadcast quality audio over Coax has become available in limited models, a substantial improvement over older analogue technology, which was unable to transmit audio. Stopping video delay Latency in video is another common issue with network-based camera systems. Even the slightest delay in video surveillance can hinder security response. IP cameras are forced to compress and packetise their video for transmission. The outcome of this is a reduced number of images per video, which in turn causes delay. HD over Coax on the other hand, delivers an unlimited amount of HD images in real time, with smooth motion and impressive clarity. Additionally, the point-to-point transmission delivers uncompressed video free of lag. Another touted benefit is that, unlike IP networked cameras, analogue systems provide a more secure video transmission. With so much sensitive information housed on a businesses’ network, adding another point of network access through an IP camera can create concerns for cyber security risks. HD over Coax delivers an unlimited amount of HD images in real time, with smooth motion and impressive clarity Preventing network hacking With HD over Coax, the physical connections between the camera and DVR prevent network hacking. By keeping the video surveillance system offline, security professionals are able to direct their attention to the physical threats at hand, rather than having to focus on deterring cyber security risks. One of the primary difficulties of deploying HD video solutions is the fact that many older systems utilise a wide variety of HD standards and platforms. To make matters more complicated, after HD over Coax was brought to market, manufacturers raced to create their own version of this technology. Today, the most popular proprietary standards are HD-CVI, HD-TVI and AHD. However, integrators and customers found that attempting to manage multiple HD technologies proved to be near impossible.Integrators and customers found that attempting to manage multiple HD technologies proved to be near impossible Diversifying surveillance through one DVR To combat these issues, manufacturers have introduced products with more flexibility to their portfolios. One example of this is the penta-brid DVR which grants the ability to seamlessly integrate multiple technologies deployed across one application. This means that systems with diverse camera brands and technologies, such as a mix of HD-CVI, HD-TVI, AHD, analogue or IP, can be connected through one DVR. For many end users with legacy analogue systems, penta-brid DVRs give them greater freedom to choose between a variety of solutions, rather than being limited to one option. With video resolution increasing, the space needed to store the footage is similarly rising. Penta-brid technology has been able to adapt to these evolving needs, giving users ample storage space to house the HD and 4K surveillance video with some of the newest models including H.265 compression.  HD casino surveillance made simple For casinos, HD images are critical for identifying unauthorised personnel and unlawful behaviours to create a safe environment for guests and staff While HD over Coax is beneficial to many end users and integrators, those in the casino and hospitality markets find it crucial. With a combination of high profile guests, large amounts of cash on hand, constant crowds and strict industry regulations, reliable video surveillance is a must. Deploying new IP systems comes at a stiff price. When looking to upgrade their video surveillance, casinos must also be mindful of the installation process. When moving to an IP-based system, ripping out old wires and replacing them with new is the standard practice. This practice can be both disruptive and costly, not to mention gaming regulations require casino activities be monitored at all times so a complete system shutdown would result in revenue loss. This cost can be hard to justify, especially when the current legacy analogue system remains in working condition with only the lower image resolution to date it. For these scenarios, the most cost-effective option is to leverage the legacy infrastructure, replace the existing cameras with new devices, and reap the benefits that HD video has to offer without any lapse in security. For casinos, HD images are critical for identifying unauthorised personnel and unlawful behaviours to create a safe environment for guests and staff. HD over Coax cameras now offer the same resolution as IP cameras with a plug and play approach, that cuts down on expense without sacrificing quality. For businesses and applications that are unable to adopt IP technology, whether it be cost or time prohibitive, HD over Coax now features most of the same benefits IP has to offer without breaking the bank. By providing clear images in real time, maximising existing infrastructure, and affording cyber security benefits, HD over Coax provides an attractive solution for many end users and integrators.

How Atlanta’s new Mercedes-Benz Stadium sets the standard for protection against vehicle attacks
How Atlanta’s new Mercedes-Benz Stadium sets the standard for protection against vehicle attacks

Atlanta’s new $1.5 billion stadium, home to the NFL Atlanta Falcons football team and MLS Atlanta United football club and site of the recent NCAA national college football championship, is protecting fans, personnel and athletes from terrorists and errant drivers from using vehicles as weapons. While the threat of terrorists planning to attack soft targets, such as stadiums increases, stadium security professionals, such as those at the new Mercedes-Benz Stadium, must look for the weak points throughout their facilities to determine where fanatics are most likely assailing. Taking their cue from hard target attacks, they and other stadium management understand that the use of vehicles, either to carry the people that will carry out the attack or act as the bomb itself, is a very real threat. New system, safer pedestrians Installed by Tusco, using Delta Scientific perimeter protection products, the new access system includes four DSC501 barriers, five DSC720 bollards, 39 DSC2000 barriers and 59 DSC680 fixed bollards. “We are very experienced with installing Delta equipment,” relates Brent Martina, President of Tusco. “Mercedes-Benz Stadium was very particular about their security needs and protocols and requested a customised sequence of operations for their security equipment. While the threat of terrorists planning to attack soft targets increases, stadium security professionals must look for the weak points throughout their facilities “Delta Scientific’s products and experienced engineers made them the obvious choice in meeting both the high quality and technical standards required to integrate with the stadium’s sophisticated security system. It was crucial to have a reliable team in place as we received a very compressed schedule to get everything complete by the first football game and, therefore, had no room for errors.” Because of long, straight approaches to some access points, stadiums oftentimes need to deploy high performance barriers. DSC501 barriers were used at main entrances where players and VIPs, among others, enter with their cars. Preventing attacks before they happen The DSC501 is the only K54-certified retractable vehicle barricade in the world. Set in a foundation only 18 inches deep, it will survive and operate after a 5.4-million-foot pound impact. That’s equivalent to a 65,000-pound truck hitting it at 50 mph. Stopping the truck or car dead in its tracks, the DSC501 protects against a “second hit” risk from a second vehicle. The stadium preferred installing these barricades in a more industrial look, wanting them to be “seen.” Five retractable DSC720 bollards were used at the pedestrian entry areas. This is Delta’s highest crash rated bollard, stopping a 15,000-pound vehicle at 50 mph. The bollard will stop and destroy much larger vehicles than those tested at very high velocities. The DSC720 is 35 inches tall and 15 inches wide. At Mercedes-Benz Stadium, the bollards feature brushed stainless-steel sleeves. Oftentimes, the ground below the access points are filled with cables, wires, pipes and other infrastructure products. As a result, typical, below ground installed traffic bollards, barriers and barricades cannot be used because these infrastructure products are too close to the surface. The solution is to use surface-mounted and shallow foundation barricades and barriers. This isn’t the only stadium using Delta equipment to protect staff and attendees from vehicle harm - Levi’s Stadium in San Francisco is a well-known user Delivery entrances are weaknesses At the same time, for some reason, delivery entrances never seem to be as secured as the main entrances to the stadium. With delivery vehicles coming and going, delivery entrances need a solution that lets delivery vehicles enter and exit but stop unauthorised vehicles from entering at all. At the loading docks, 39 of Delta’s fastest, smallest and shallowest foundation barricades were implemented. Chosen especially for high speed applications and ease of installation, the cost effective DSC2000 barrier is K12 crash-certified with no penetration, meaning it will stop a 15,000-pound vehicle traveling 50 mph dead in its tracks. The ten-inch shallow foundation also reduces installation complexity, time, materials and corresponding costs. Lastly, 50 DSC680 shallow foundation fixed bollards with stainless steel sleeves protect pedestrian areas. They secure any unprotected locations where vehicle bombers and errant drivers have no obstacles. Versus cement barriers such as posts and pots, many organisations prefer fixed-post bollards for several reasons. Terrorists typically don't go where they see barricades, so placing them wherever possible attacks can happen reduces security risks dramatically That’s because, when hit, cement posts and pots can explode, literally spreading shrapnel throughout the crowd, potentially creating numerous injuries. Shallow foundation bollards can be installed within sidewalks or on top of concrete deck truss bridges as well as conform to the inclines and turns of a locale. They also meet the 1-metre clearance regulations mandated by the Americans with Disabilities Act (ADA). The fixed bollard, which does not go up and down, provides a significant blocking device solution that continues to challenge security directors faced with threats such as stopping a vehicle from ploughing into the stadium’s inner perimeter. They let a facility manager meet a long-standing challenge - how to easily install bollards on shallow substrates, including those that are not level or have turns. No longer do locations, such as curves on hills, the upper levels of parking structures and other unprotected locales have to rely on unsightly ‘make-do’ solutions to stop car bombers or wayward drivers. One of the world's most secure “Delayed by roof issues, the Mercedes-Benz Stadium challenged us with a condensed schedule to provide one of the world’s most secure vehicle access systems,” avows Martina. “I’m proud to say that our team completed the work on time and walked away from the project with another pleased client.” This isn’t the only stadium using Delta equipment to protect staff and attendees from vehicle harm. Among many, Penn State and Purdue as well as Levi’s Stadium in San Francisco (49ers) are well-known users. Unfortunately, most procurement offices won't allow vendors to announce their purchases. This is too bad since terrorists typically won't go where they know barricades are deployed, reducing security risks dramatically. Leading universities, including six of the Associated Press (AP) top-10 rated 2018 pre-season football schools, also stayed one step ahead of terrorists and errant drivers this year on their campuses by identifying vulnerable areas and securing them within minutes with Delta MP5000 temporary, portable barriers. These mobile deployable vehicle crash barriers carry a K8 rating (M40 ASTM rating), stopping 7.5-ton vehicles traveling 40 mph. Terrorists typically don't go where they see barricades, so placing them wherever possible attacks can happen reduces security risks dramatically. Today, there is little excuse for a major stadium to suffer an attack which uses a vehicle to break through the perimeter. Whatever the weakness a terrorist thinks can be exploited, there is a type of bollard, barricade or barrier to stop him, yet let authorised people through.

Surge protection for security installations: 2017 saw increased investment
Surge protection for security installations: 2017 saw increased investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive approach to risk mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 and beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating security integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

Latest Dedicated Micros news

BSIA CCTV Seminar and Exhibition 2015: Exhibitors set to showcase innovative products
BSIA CCTV Seminar and Exhibition 2015: Exhibitors set to showcase innovative products

The exhibition will let delegates get hands-on with some of the most innovative products in the CCTV industry A number of companies involved in the design, installation and operation of CCTV systems will be exhibiting as part of a sell-out seminar in London next week. Organised by the British Security Industry Association (BSIA), the event will take place at London’s Emmanuel Centre on Marsham Street – close to the Houses of Parliament and Westminster Abbey – on Thursday 12th November. The seminar will cover a variety of interesting topics including the latest changes in surveillance legislation and technology, whilst also exploring recent developments in the CCTV sector. Running alongside the seminar, the exhibition will give delegates the opportunity to get hands-on with some of the most innovative products in the industry. Exhibitors that will be showcasing their products on the day include: ATEC Security ATEC Security is a specialist security systems integrator and winner of multiple Security Excellence Awards. The ATEC Difference is about creating value not only through security innovation, but also by ensuring security projects deliver financial, operational, staff and business intelligence benefits. ATEC take time to understand your issues, your operating environment and your business, and deliver reliable integrated solutions and support built around your operational requirements. They achieve unparalleled quality through meticulous design, comprehensive documentation and rigorous project management, with processes built around Home Office best practice. The portfolio includes some of the most advanced technologies available from carefully selected manufacturers. Find out why customers such as London City Airport, The City of Westminster and First Capital Connect, choose to work with ATEC by visiting their stand. Dedicated Micros The seminar will cover a variety of interesting topics including the latest changes in surveillance legislation and technology, whilst also exploring recent developments in the CCTV sector Dedicated Micros will be showcasing their latest cost-effective high definition IP and analogue product ranges. Based on a unique architecture, these solutions provide greater reliability, connectivity, interaction and performance across a seamless operating system. Visit Dedicated Micros’ stand at the CCTV seminar to find out how their latest products can help to secure business. Bosch Security Systems Bosch Security Systems supply quality and innovative security solutions. They will be showcasing some of their latest in-camera technologies. Starlight technology offers a new quality standard in round-the-clock video surveillance. Regardless of lighting conditions, time of day or object movement, cameras deliver incredible levels of detail even in extreme low light situations. Intelligent Video Analysis (IVA) assists by alerting you when pre-defined alarms are triggered and by smartly combining up to 8 IVA rules, complex tasks are made easy and false alarms are reduced. Their Content Based Imaging Technology (CBIT) offers 3 main features: Intelligent Dynamic Noise Reduction, Intelligent Auto Exposure and Intelligent Tracking: IDNR technology intelligently distinguishes between noise and relevant information, such as movement, this reduces bitrate by up to 50%. National Security Inspectorate NSI is the first choice certification body for the UK’s leading providers of security and fire safety services. Over 1800 organisations commit to rigorous and regular checks by NSI’s national network of qualified auditors who carry out in the region of 4000 audits per year, verifying compliance with relevant Standards and industry Codes of Practice. Buyers who choose to contract NSI approved companies can be assured of security and fire safety services delivered to the highest standards by businesses committed to excellence. NSI will be delighted to talk to visitors at the CCTV Exhibition and Conference about the benefits of contracting NSI approved companies. Observant Innovations Observant’s PATROL Camera System is a vehicle mounted 360-degree panoramic video camera. PATROL enables visual documentation of everything occurring in the vicinity of a patrol or tasking, ensuring that nothing is missed. The system captures everything, in all directions, all of the time and has been built to withstand tough environmental and usage conditions. Featuring 360-degree panoramic imagery, hi-res 14 MP video and stills imagery and a rugged IP67 form factor, the PATROL Camera System provides a number of benefits including public reassurance, greater impartiality and improved dispute resolution. Also exhibiting will be Dallmeier Electronic UK Ltd and Thorn Security Limited.

Private security industry - choose security providers that value quality over price
Private security industry - choose security providers that value quality over price

It’s dangerous to compromise on safety features in search of a low-cost security solution, as it can put employees at serious risk Driving quality in the private security industry is vital to the ongoing effectiveness of the products and services that the industry provides. Figures show that, post-recession, buyers are increasingly aware of the importance of quality when it comes to choosing security providers, with 20% citing quality over price as a crucial factor in their decision. Pauline Norstrom, chief operating officer for Dedicated Micros, a CCTV manufacturer, is a strong advocate of choosing quality over price when selecting a security provider. Norstrom, who is also chairman of the British Security Industry Association (BSIA), recently delivered a speech on the subject at IFSEC, the largest event for the security industry in London. Here, Norstrom shares her views with SourceSecurity.com about the potential hidden costs of low-price solutions. The issue of quality over price is a fundamental issue for businesses, operators, buyers and security providers to consider. When we talk about quality in the security sector, we are talking about the safety of employees, the public, assets and commercial outputs. I recently watched a television show featuring a car manufacturer. Its message was about choosing quality rather than a low-cost option – the analogy it draws is someone buying a cheap parachute. The person who buys the more expensive parachute is the person who drives the car that works. Would anyone buy a cheap parachute? I certainly would not. Directors have a statutory responsibility for the safety of their employees, as compromising this is not only a threat to a company's profitability, but could put them out of business This comparison emphasises the gravity of choosing between quality and price. Choosing a security solution based solely on the latter can put the safety of your employees at serious risk. Directors have a statutory responsibility for the safety of their employees, as compromising this is not only a threat to a company's profitability, but could put them out of business. Risk assessments and mitigating recommendations Before selecting a security product or service, a formal risk assessment must be carried out in order to reveal a business's vulnerabilities. This is a necessity, as ultimately the cost of loss has a direct effect on a company's bottom line. I speak on behalf of the BSIA in urging business owners or their delegated authorities to engage with reputable security specifiers to help them develop an operation requirement specification containing key risks and mitigating recommendations. As a result, the chosen security provider must respond with the best solution to minimise risk and satisfy needs. Typically, cheap systems do not minimise risk as they use non-compliant products and have non-compliant designs, and therefore miss important events. So, while procurement teams may have achieved their purchase price target, they have put their business at risk and not fully met its needs. Low cost offerings’ safety compromises Buying cheap can also result in a high cost of replacement and increased insurance claims. When you take these risks into account, are the savings really worth it? Given that the highest quality products are available in the market, why are compromises made in the private security industry? What are the reasons? Chief factors include a lack of bank lending and Government support for British companies, the global economic crisis (which created opportunities for low cost offerings to creep into the marketplace) and a lack of working capital – in some cases, it might be about cash as opposed to price. But we do know that buying cheap must result in compromises, because cheap is usually associated with taking something out. So how exactly do you define quality in the private security industry? And why does quality often cost more? As an illustrative example, let's say you have two offerings, both of which meet the basic requirements set out in the operational requirements specification. The cheap offering may scrape through on terminology as many requirements specifications are distilled down to the lowest common denominator. But, as opposed to higher quality offerings, the added functionality and benefits are all extra and companies face having to pay more further down the line. It may also be that training and operating procedures are not provided. Security tailored to specific needs A cheap product will merely provide a “one size fits all” service that is not tailored to the specific needs of a business. A quality offering is one that not only ticks all boxes but provides additional value benefits and offers measurable return on investment (ROI). Manufacturers should not provide CCTV solutions that simply meet elementary criteria. Products must provide maximum innovation over and above the basic requirements of a security solution. An end user or installer would pay more for quality solutions than for cheap offerings because they achieve fast response to preventable loss, reduce network vulnerability and offer extensive support and expertise throughout the life cycle of the product. This support can prove invaluable to a business in the long run. A principal reason you pay more for a quality product is that there is more investment into that product's development, which incurs cost in time and resource. Support and care during the life of the product and contract cost money, as does the training and development of staff. In return for this investment, you are able to grasp what the product can do for you and get exactly the solution you need. Buying cheap can also result in a high cost of replacement and increased insurance claims. When you take these risks into account, are the savings really worth it? To establish whether your provider has a high quality product or service, you need to ask several questions. Do they respond to customer's needs? Do they provide continual assessment and improvement programmes? Are they members of an industry association, such as the BSIA? The answers to these questions should give you an idea of whether or not your business has invested in a cheap or high quality option. When you are using a cheap security solution, loss is not always obvious as the costs are hidden. It might be that in-house staff are covering the deficiencies, or keyholders are called out unnecessarily, resulting in increased overtime costs. The costs may not measure truly what is the impact of a service on a business, so there needs to be a holistic view taken. Those who have this view are often directors or senior managers – otherwise the cost of ownership is little understood by buyers. Market knowledge and vulnerability awareness If you are involved in procurement of services, you need to have security market knowledge. Procurement teams must understand what makes a security provider different and better and who is responsible for business loss if something goes wrong. Business leaders must ensure their procurement teams are properly apprised and make sound recommendations based on industry knowledge. In the United Kingdom, this knowledge can be found within the BSIA, as it contains 18 discreet sections covering all areas of the security market, from access control to police to public services. These sections are designed to meet very specific requirements. So to conclude, it is my view that quality is far more important than price and compromises should not be made when it comes to security and safety. These are board room responsibilities and directors must be apprised to the risks and vulnerabilities. The way that procurement teams and owners and operators can protect themselves is by choosing a company which opts into quality, best practice and standards – a company that is different and ultimately better than the others. Low quality providers get away with offering cheap solutions if business owners take no interest, but this will ultimately come back to haunt the business as they will end up footing the bill.

BSIA's CCTV seminar and exhibition in London to highlight recent developments in the CCTV sector
BSIA's CCTV seminar and exhibition in London to highlight recent developments in the CCTV sector

The event enables CCTV manufacturers and installers to showcase their latest technological developments A popular CCTV seminar and exhibition is set to arrive in London this November, and will provide an opportunity for CCTV companies to reach out to delegates from a range of organisations including local businesses, civic authorities and the Police. Organised by the British Security Industry Association (BSIA), the event will take place at London’s Emmanuel Centre on Marsham Street – close to the Houses of Parliament and Westminster Abbey – on Thursday 12th November, and is expected to follow on from the success of a series of CCTV seminars held by the Association over the past couple of years, which have served to highlight the appetite for information regarding CCTV best practice among end-users and security buyers. A limited number of exhibition spaces are available at the event, enabling CCTV manufacturers and installers to showcase their latest technological developments, while an informative seminar will explore the latest changes in surveillance legislation and technology, while exploring recent developments in the CCTV sector. Confirmed speakers at the event include: Tony Porter LLB QPM, Surveillance Camera Commissioner Detective Chief Inspector Mick Neville, Central Forensic Image Team, Metropolitan Police Pauline Norstrom, Chief Operating Officer at AD Group / Dedicated Micros and Chairman of the BSIA Simon Adcock, Managing Director of ATEC Security and Chairman of the BSIA’s CCTV section James Barrett of Safer London The event is kindly sponsored by the British Standards Institute (BSI). The BSIA expects the event to attract around 150 delegates from a number of organisations across the South East, for whom admission will be free of charge. Meanwhile, exhibitors will benefit from the following: 1 table with electrical connection Refreshments / lunch (for 2) Company logo on the programme for the day Inclusion in pre and post event promotion, including press releases, email marketing and social media activity A copy of all delegates’ contact details, sent post-event The opportunity to promote attendance at the event via the BSIA’s YouTube Channel