Lessons Learned with Vanderbilt: How have you adapted to the COVID-19 pandemic?
With the postponement of tradeshows and events due to the effects of COVID-19, Vanderbilt and ComNet have taken their high quality, innovative solutions online, directly to their customer base. Through an Online Events and Training resource, you can stay connected with the brands’ top resources and products, as well as join upcoming product webinars hosted by their in-house experts.
With a majority of the world currently working from home, businesses must respond to this changing landscape. As such, Vanderbilt and ComNet have turned to online resources to share new product demonstrations and other company news. One cornerstone of the ACRE brands approach was the launch of their Online Events and Training resource page.
Ross Wilks, Head of Marketing Communications at Vanderbilt, credits this online resource as the anchor to their communicative success with customers at present.
“Through weekly webinars delivered by our in-house experts, Vanderbilt and ComNet have embraced more virtual opportunities to continuously communicate to our customers regarding our latest and most relevant products,” he says. “To date, our webinars have covered a wide range of industry topics such as Why Physical Security and Cloud go together, and The most recent developments in card cloning and reader hacking. Attendance to these online events has proved popular and effective in keeping communication with our customer base open and engaging.”
Each webinar ends with a Q&A section, as well as follow-up articles on the most asked questions, plus recordings of the webinars being made available to attendees. As such, the webinar approach has proven a receptive approach for Vanderbilt and ComNet.
The Online Events and Training resource acts as a one-stop-shop for all virtual information. Overall, the page outlines the brands’ value-added resources for customers, including the ability to request a remote product demonstration, the availability of free online training, 24/7 access to the Vanderbilt webshop, plus the aforementioned weekly webinars.
Vanderbilt and ComNet’s business mantra is built on a foundation of customer-focused core values such as empowerment, collaboration, and high performance and Wilks credits this mentality with their ability to keep information flowing to their base during the present pandemic. “The ACRE brands moved early to kick-start online webinars and ramp up awareness of their already existing online training and shopping options. Now more than ever, it is important to keep customers up to date on the latest offerings,” Wilks explains.
“Our commitment has always been to make their customer’s security journey the best possible experience, and that is what this Online Events and Learning page primarily focuses on,” he concludes.