ADT has introduced ADT Blu, a new self-installed home security system that users can set up in minutes and control through the ADT+ app.
The modular nature of this DIY system allows for scalability, keeping pace with the changing needs of homeowners.
Addressing the needs of smart homes
With the growing trend of smart home device adoption, ADT Blu aims to resolve longstanding compromises in the DIY security sector, which has often been characterised by standalone camera solutions. ADT recognises that reliable camera feeds are just one component of a comprehensive security system, essential for both proactive prevention and rapid response during security incidents.
Where many systems focus on simplicity or flexibility, possibly at the expense of performance or reliability, ADT Blu offers both in an integrated security experience that doesn't sacrifice these vital aspects.
Empowering customer choice
Users can choose between ADT's 24/7 professional monitoring or self-managing their home securityThe ADT+ app facilitates system management, enabling users to arm and disarm their security setup, receive alerts, view live video feeds, utilise AI video features, and communicate via connected cameras. This system does not require long-term commitments or on-site technician visits. Furthermore, the ADT+ platform supports the gradual expansion of the security system by adding additional devices and sensors as needed.
Users have the option to either engage ADT's 24/7 professional monitoring network or manage their home security themselves, providing flexibility now and a pathway to additional support as their requirements evolve. Todd Dernberger, Chief Growth Officer at ADT Inc., remarked, "ADT Blu gives customers something the DIY category has never really delivered — the ability to protect their home on their own terms, backed by a company with more than 150 years of trusted experience in home security."
Pricing and accessibility
Standalone cameras for ADT Blu begin at $69, with comprehensive packages ranging from $249 to $389. Customers have the option to tailor their equipment to meet their unique home security needs. ADT is refining the self-installed security process from purchase to setup and daily operation. ADT Blu is accessible on popular platforms like Amazon, allowing customers to purchase the entire range of equipment conveniently. Additionally, the system can be ordered online at Amazon.com, ADT.com, or by calling 1-800-ADT-ASAP.
