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The safeguarding of premises through the monitoring of entrance and exit points has traditionally been a very manual aspect of security. Human operators have been relied on to make decisions about who to admit and deny based on levels of authorisation and the appropriate credentials. But the access control business, like many industries before it, is undergoing its own digital transformation; one where the protection of premises, assets and people is increasingly delivered by interconnected systems utilising IoT devices and cloud infrastructure to offer greater levels of security and protection. Modern access control solutions range from simple card readers to two factor authentication systems using video surveillance as a secondary means of identification, right through to complex networks of thermal cameras, audio speakers and sensors. These systems, connected through the cloud, can be customised and scaled to meet the precise requirements of today’s customer. And it’s the ease of cloud integration, combined with open technologies and platforms that is encouraging increasing collaboration and exciting developments while rendering legacy systems largely unfit for purpose. Remote management and advanced diagnostics Cloud technology and IoT connectivity means remote management and advanced diagnostics form an integral part of every security solution.Cloud technology and IoT connectivity means remote management and advanced diagnostics form an integral part of every security solution. For example, as the world faces an unprecedented challenge and the COVID-19 pandemic continues to cause disruption, the ability to monitor and manage access to sites remotely is a welcome advantage for security teams who might otherwise have to check premises in person and risk breaking social distancing regulations. The benefits of not physically having to be on site extend to the locations within which these technologies can be utilised. As an example, within a critical infrastructure energy project, access can be granted remotely for maintenance on hard to reach locations. Advanced diagnostics can also play a part in such a scenario. When access control is integrated with video surveillance and IP audio, real-time monitoring of access points can identify possible trespassers with automated audio messages used to deter illegal access and making any dangers clear. And with video surveillance in the mix, high quality footage can be provided to authorities with real-time evidence of a crime in progress. Comprehensive protection in retail Within the retail industry, autonomous, cashier-less stores are already growing in popularity The use of connected technologies for advanced protection extends to many forward-looking applications. Within the retail industry, autonomous, cashier-less stores are already growing in popularity. Customers are able to use mobile technology to self-scan their chosen products and make payments, all from using a dedicated app. From an access control and security perspective, connected doors can be controlled to protect staff and monitor shopper movement. Remote management includes tasks such as rolling out firmware updates or restarting door controllers, with push notifications sent immediately to security personnel in the event of a breach or a door left open. Remote monitoring access control in storage In the storage facility space, this too can now be entirely run through the cloud with remote monitoring of access control and surveillance providing a secure and streamlined service. There is much to gain from automating the customer journey, where storage lockers are selected online and, following payment, customers are granted access. Through an app the customer can share their access with others, check event logs, and activate notifications. With traditional padlocks the sharing of access is not as practical, and it’s not easy for managers to keep a record of storage locker access. Online doors and locks enable monitoring capabilities and heightened security for both operators and customers. The elimination of manual tasks, in both scenarios, represents cost savings. When doors are connected to the cloud, their geographical location is rendered largely irrelevant. Online doors and locks enable monitoring capabilities and heightened security for both operators and customers They become IoT devices which are fully integrated and remotely programmable from anywhere, at any time. This creates a powerful advantage for the managers of these environments, making it possible to report on the status of a whole chain of stores, or to monitor access to numerous storage facilities, using the intelligence that the technology provides from the data it collects. Open platforms power continuous innovation All of these examples rely on open technology to make it possible, allowing developers and technology providers to avoid the pitfalls that come with the use of proprietary systems. The limitations of such systems have meant that the ideas, designs and concepts of the few have stifled the creativity and potential of the many, holding back innovation and letting the solutions become tired and their application predictable. Proprietary systems have meant that solution providers have been unable to meet their customers’ requirements until the latest upgrade becomes available or a new solution is rolled out. This use of open technology enables a system that allows for collaboration, the sharing of ideas and for the creation of partnerships to produce ground-breaking new applications of technology. Open systems demonstrate a confidence in a vendor’s own solutions and a willingness to share and encourage others to innovate and to facilitate joint learning. An example of the dynamic use of open technology is Axis’ physical access control hardware, which enables partners to develop their own cloud-based software for control and analysis of access points, all the while building and expanding on Axis’ technology platform. Modern access control solutions range from simple card readers to two factor authentication systems using video surveillance as a secondary means of identification Opportunities for growth Open hardware, systems and platforms create opportunities for smaller and younger companies to participate and compete, giving them a good starting point, and some leverage within the industry when building and improving upon existing, proven technologies. This is important for the evolution and continual relevance of the physical security industry in a digitally enabled world. Through increased collaboration across technology platforms, and utilising the full range of possibilities afforded by the cloud environment, the manufacturers, vendors and installers of today’s IP enabled access control systems can continue to create smart solutions to meet the ever-changing demands and requirements of their customers across industry.
Large event venues spend significant resources on physical security, and the vast majority invest in video surveillance systems as a way of monitoring public areas such as parking lots, garages and seating, as well as “backstage” areas such as loading docks and offices. Even though the camera footage is often preserved for investigating incidents, for the most part, video footage goes untapped because – realistically – security staff cannot constantly and efficiently monitor cameras in real-time or review the high volumes of archived video. Video analytics powered by Artificial Intelligence Increasingly, event venues are overcoming this challenge and maximising this video data by investing in intelligent video surveillance. In this article, I will explore how the combination of traditional surveillance and groundbreaking video content analytics enables event venues to not only optimise physical security and safety, but also improve customer service, streamline operations, and gather valuable business intelligence. Deep learning and artificial intelligence-based video content analytic systems detect, identify, extract, and catalog all the objects that appear in video footage based on classes and attributes such as gender, appearance similarity, color or size. This – along with behavioral detection, such as object interactions, dwell times, and navigation paths, as well as face and license plate recognition – enables searchable, actionable and quantifiable analysis of video. The technology makes it easy for users to accelerate post-event investigations, improve situational awareness, and derive critical business insights from video data. Accelerate post-event investigations, improve situational awareness, and derive critical business insights Accelerating investigations Where there are crowds, it’s not uncommon for medical or criminal incidents to transpire. In the aftermath, security teams must quickly understand the scene and, by making video searchable, video analytics helps them efficiently gather information or evidence from multiple camera. Whereas a manual search of video footage would require hours, if not days, of valuable time and staff resources – while being subject to human error – a video content analytics system enables effective multi-video search using a variety of filters, so that post-incident investigations can be focused and, thereby, accelerated. For instance, if witnesses claim that a man in a yellow shirt caused a disturbance and then drove away in a blue pickup truck, security could filter video to review instances where people or vehicles matching those descriptions appeared, and then focus their investigation on relevant video evidence. For the same example, if the perpetrator was still at large in the venue, security managers would want to track the person’s movements and, ultimately, apprehend him. Using the same cataloged metadata that drives video search, intelligent video surveillance accelerates real-time response to developing situations from threats and suspicious behaviors to emergencies, or even any behavior that requires closer monitoring or intervention. Something as mundane as an unwieldy queue forming at a concession stand can alert logic that increases operators’ situational awareness and ability to effectively intervene. By understanding developing situations in real-time, they can respond more quickly to prevent or solve a problem. Rule-based real time alerts Users can configure rule-based real-time alerts, based on specific scenarios – such as when people counts in the defined space next to the cashier are higher than the specified threshold, indicating a queue, or when vehicles are detected dwelling in a no-park zone or sensitive security area. In the case of the offender in the yellow shirt, security could configure alerts to notify for appearances of men in yellow shirts or blue pickup trucks within the event complex. If they’re able to extract the perpetrator’s face or license plate from the video search, security officers can also identify and track the specific person and vehicle of interest. Intelligent video surveillance users can compile “watchlists” Object recognition is helpful for tracking specific, identified threats, but it can also be leveraged for locating missing persons or vehicles or offering VIP services to guests who comply. Intelligent video surveillance users can compile “watchlists” – that include persons of interest, such as past agitators, recognised criminals or terrorists, missing persons or VIPs – to be alerted when matches for these faces appear in video. Face recognition can also be used to differentiate recognised employees from visitors that are not authorised to be in certain spaces in order to prevent security breaches. Because camera conditions aren’t always optimal for “in the wild” face and license plate recognition – where lighting conditions or camera angles don’t always allow for a pristine face or plate capture – it is critical to have a comprehensive video content analysis tool for triggering alerts based object classifications and non-personally-identifiable parameters. Optimising operations based on business intelligence While having real-time situational awareness is crucial for proactive intervention to developing situations, understanding long-term activity and trends can be equally important for an events venue or stadium. With video analytics, video surveillance data can be aggregated over time to generate statistical intelligence, trend reports, and data visualisations for operational intelligence. This capability transforms video surveillance from a siloed security tool to an intelligence platform with broad value for business groups across the organisation. Marketing departments can gain visitor demographic information for targeted advertising and product placements. On-site retailers can uncover how visitors navigate their stores and the products or spaces that draw the most attention. Property management can follow heatmaps demonstrating where visitors dwell and the durations they stay at certain exhibits or areas, to base rental and leasing fees on actionable and quantifiable intelligence. Operations managers can more effectively plan and hire staff for events, by analysing visitor traffic trends, entry and exit points and occupancy statistics. Video surveillance data can be aggregated over time to generate statistical intelligence For these reasons and more, event organisations that already rely on CCTV networks should consider how to better leverage those existing investments to deliver substantial value across the organisation. By making video searchable, actionable and quantifiable, intelligent video surveillance empowers event managers to enhance public safety and physical security, while also streamlining operations and improving customer service.
ISC West continues to innovate and adapt to the changing needs of the security marketplace. In 2019, there will be 200 new exhibitors, 100 new speakers and an expanding mix of attendees that includes more end users and international attendees. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas. Among the more than 200 new exhibitors on the show floor will be Dell Technologies, Resideo, SAST (a Bosch IoT startup), Belkin International, NetApp, Lenovo, Kingston Technology and many others. The event continues to see more and more solutions in the area of IoT/connected security, a surge in barrier/bollards exhibitors, an increased number of start-up companies, and an emphasis this year on stadium/major events security. Plus, the new exhibit area of ISC West, Venetian Ballroom, will include a mix of solutions from mid-sized domestic and international companies, and is the home of the Emerging Technology Zone – back for its second year with 50-plus start-up companies expected. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas “ISC West is no longer just about video cameras, access control systems and alarms,” says Will Wise, Group Vice President, Security Portfolio for Reed Exhibitions, which produces and manages ISC West. Embracing and stimulating the market dynamic of comprehensive security for a safer, connected world, solutions on display at the show reflect convergence across physical security, IT (information technology) and OT (operational technology). The ISC West expo floor includes specialised featured areas such Connected Home, Public Safety & Security, Connected Security, Unmanned Security Expo and the Emerging Technology Zone. Plus, complimentary education sessions in the Unmanned Security Expo theatre will include topics such as drones, counter-drone solutions, ground robotics and regulations/policies that support autonomous technology. This year’s event will feature more than 1,000 products and brands covering everything from video surveillance, access control and alarms/alerts, to IoT, IT/cybersecurity convergence, AI, embedded systems, drones and robotics, smart homes, smart cities, public safety and more. The ISC West expo floor includes specialised featured areas such Connected Home and the Emerging Technology Zone Elevating the Keynote Series Over the past few years, ISC West has elevated its Keynote Series (open to all attendee types) to include more speakers and dynamic content covering relevant topics. Attendees should be sure to head to the Keynote room Wednesday and Thursday mornings at 8:30 a.m. before the expo floor opens at 10 a.m. Relating to attendance, ISC West continues to diversify and grow the attendee universe by attracting additional enterprise government end-users across physical and IT/OT responsibilities. The show also continues to attract and grow the channel audience, and there will be an increasing number of International attendees. “Years ago, ISC West was known exclusively as a dealer/integrator/installer show, but not anymore,” says Wise. “Today, the demographic mix continues to evolve as the event diversifies its product and educational offerings, embracing the current market reality of collaboration among integrators/dealers/installers, end-user decision-makers, and public safety and security professionals.” When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities Within the SIA Education@ISC West conference program, there are over 100 new speakers. Through ISC West’s strong partnership with the Security Industry Association (SIA, the Premier Sponsor of ISC), the SIA Education@ISC West program has expanded and become increasingly dynamic and diverse over the last three years. In addition, ISC West and SIA are hosting a Women in Security breakfast on Friday morning April 12th. Women in Security is a new track for the education program. “Our attendance data reflects the demand for a mix of physical security integrator and end-user content, a balance of technical and management/strategic topics, and diverse topics incorporating IoT and cybersecurity/physical security convergence, and analytics expertise,” says Wise. “Last year was a record year for conference program attendance, and 2019 will yet again set new benchmarks.” Mobile apps, information desks and ease of registration ISC West is also focusing on the attendee experience. Need advice on what exhibitors are a fit for your business needs and interests? The Information Desk adjacent to the main expo entrance will provide customised recommendations based on the information attendees provided during the registration process. Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website to research exhibitors and product categories, receive exhibitor recommendations that best fit business needs, review complimentary educational opportunities as well as 85-plus sessions from the paid SIA Education@ISC program. There are many networking opportunities being offered at the show this year. When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities. Whether attendees want to network with peers or customers at an awards ceremony (Sammy Awards, Fast 50, New Product Showcase Awards), Charity event (AIREF Golf Classic, Mission 500 Security 5K-2K Run/Walk), or an industry party (SIA Market Leaders Reception, ISC West Customer Appreciation Party at Tao), there are a variety of special events offered, all designed to help you make new connections. Make sure to check out the ISC West website for all the Special Events taking place at ISC West.
IFSEC welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees IFSEC International 2015, organised by UBM EMEA, is pleased to announce another hugely successful year for Europe’s largest security event. Running from 16-18 June at ExCeL London, IFSEC International welcomed 23,079 visitors through the doors, increasing attendance by 2% from 2014, driven by UK attendees. Attracted an additional visitors IFSEC International benefitted from the co-located events within the Protection & Management Series, attracting an additional 4,536 visitors1 from across the venue. This highlights the power of these show’s being located alongside each other, demonstrating that it is the go-to place for sourcing the latest products and innovations, as well as, discovering expertise across security, fire, facilities, and safety. The show continued to attract the senior decision makers from across the industry with a 14% increase in end-users and a 42% increase in directors and company holders, demonstrating the quality of visitors remains at an all time high. Video Surveillance, Access Control and Integrated Security remain significant areas of interest, while the ever increasing topic of Safe Cities, which was reflected by the education available on the show floor, and IT & Cyber Security received more attention than ever before. "The atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display" As the industry becomes increasingly globalised, IFSEC International remains a truly global event as represented by 33% of total attendees from 112 countries, along with exhibitors coming from 45 countries. For the second year the UKTI Events Alliance worked with the British Security Industry Association (BSIA) to bring inward missions of Commercial Officers and relevant buyers from target countries to meet with UK based organisations at IFSEC International. Exceeded all expectations for 2015 Gerry Dunphy, Event Director for IFSEC & FIREX International, said: “IFSEC International once again exceeded all expectations for 2015; the atmosphere on the show floor was fantastic with plenty of innovation and industry expertise on display across the three days. We have had a great response from both our visitors and exhibitors and we look forward to returning to London in 2016 to continue to be the industry leading event showcasing the latest security technologies from across the globe.” Exhibitors to the show were equally enthusiastic about IFSEC International, TDSi one of the UK’s leading suppliers of integrated access control systems reported a 25% year-on-year rise in export market visitors to its stand this year. “IFSEC International is a great barometer of the state of the security industry and it was obvious that the market has become truly globalised, with a sizeable increase in visitors travelling from other regions to see the latest and best the security industry has to offer,” said John Davies, Managing Director, TDSi. “IFSEC International is a great barometer of the state of the security industry" Highlight at IFSEC Additional highlights at IFSEC International this year included the launch of the Inspirational Speaker Series which attracted large crowds from across the security, safety, fire, facilities management and service management industries to the 400 capacity theatre each day. Kicking off with Baroness Karren Brady on the first day, followed by Sir Ranulph Fiennes on the second day and finishing with Sir Chris Hoy on the final day, each speaker took to the stage to share anecdotes from their own illustrious careers and offer some invaluable advice on leadership and achieving success in any field. Another new launch for IFSEC International in 2015 was the Benchmark Innovation Arena which welcomed over 40 finalists for the annual industry awards, a series of 10 minute pitches and short Q&A sessions were hosted by leading companies including Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few. This exciting new format provided visitors to IFSEC International with a detailed look at these new products that are delivering a real benefit to end users, integrators and installers. IFSEC International 2016 takes place from 21st-23rd June at ExCeL London.
IFSEC International will launch a brand new zone within the show - Innovation Arena 2015 has already seen major incidences that have tested the security industry across the globe and as threats continue to evolve IFSEC Internationalhas a crucial part to play in keeping the industry abreast of the latest technologies, developments and best practices. Taking place at ExCeL London IFSEC International 2015 will run from 16-18 June. IFSEC International has been at the heart of the security industry for over 40 years and this year it will continue to showcase the future of the industry alongside truly groundbreaking content. Core theme - innovation A core theme running across IFSEC International this year is innovation, having conducted a significant amount of research following the 2014 edition of the show, a key topic that both exhibitors and visitors kept coming back to was the opportunity to see genuine innovation across the show floor. With this in mind IFSEC International will launch a brand new zone within the show this June, the Innovation Arena in association with leading industry title, Benchmark Magazine. The new theatre will host a series of 10 minute pitches from the Benchmark Innovation Awards finalists. With nearly 40 different companies already confirmed to participate, covering site protection hardware and software, business intelligence, video surveillance hardware and software, video analytics, infrastructure along with access control hardware and software, the Innovation Arena will showcase back to back innovation from across the industry throughout the three days. Short presentation from well-known organisations Organisations such as Panasonic, Bosch Security, Vidicore, UTC Fire & Security and Secure Logiq, to name a few will give a short presentation about their shortlisted product and then open the floor to questions. This exciting new format provides visitors to IFSEC International a detailed look at those products that are delivering a real benefit to end users, integrators and installers. Running alongside the Innovation Arena is the IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market that will be featured at the show this year. A core theme running across IFSEC International this year is innovation, a key topic that both exhibitors and visitors kept coming back NICE Suspect Search - video analytics tool Highlights of the IFSEC International Innovation Trail include the NICE Suspect Search, a patent-pending video analytics tool that quickly locates and retraces the movements of a suspect, lost child, or other person of interest within a video surveillance network. Video footage from different cameras and time frames can be reviewed in just minutes, as the system automatically filters out 95 percent of irrelevant images. GP Systems will introduce their new palm vein identification technology at IFSEC International, an accurate and secure technology that makes it a perfect fit for the banking industry. RISCO HandyApp - smartphone application Additional confirmed participants in the Innovation Trail includes the RISCO HandyApp, the first smartphone application dedicated to supporting the sales and installation activities of professional security installers. The app allows installers working with RISCO products to increase their efficiency and sales potential by providing access to everything they need for a smooth installation. Vorty will launch the new Vorty Net smartphone operated access control system, a Bluetooth proximity reader that allows or denies a selected smartphone access to unlock any door electric strike, electromagnetic lock, automated garage door, motorised gate or barrier. Sony PXW-FS7 4k XDCAM camera Also Sony Professional, who recently won the Technology Innovation of the Year at the Digital Studio 2015 Awards in Dubai, will be showcasing the PXW-FS7 4k XDCAM camera that features a Super35 CMOS sensor capable of shooting in 4K Quad Full HD (QFHD) and super slow-motion Full HD. Avertic Armour - chainsaw protective textile Finally, Engtex AB will showcase its highly advanced textile Avertic Armour, developed from the No. 1 chainsaw protective textile, Avertic Pro+. This warp-knitted textile uses the world´s strongest fibre designed to withstand break-in attempts when heavy duty tools are used. These new products, plus many, many more, will make up the IFSEC International Innovation Trail; ensuring visitors can easily find all the groundbreaking technology and new products at the show. Gerry Dunphy, Event Director- IFSEC International states: “This year we really wanted to put new products, the latest technology and most importantly innovation at the very core of IFSEC International, the introduction of the Innovation Arena and the expansion of the Innovation Trail really highlights this. We are really excited to be shining a light on all the great advances that are currently being made within this industry and look forward to celebrating and showcasing these in June.” IFSEC International Innovation Trail which will help visitors easily access the new technologies that have come to market High-level expertise delivered by leading experts Along with all the innovation at IFSEC International there will be plenty of high-level expertise delivered by leading experts within the security industry and beyond. For 2015 IFSEC International launches its Inspirational Speaker Series with three high-profile personalities covering the sports, business and extreme adventure worlds, each of the keynote speakers have reached the pinnacle of their careers and will share their expertise and unique experiences with the IFSEC audience. In its inaugural year the Inspirational Speaker Series will host leading businesswoman Baroness Karren Brady CBE, the world’s greatest explorer Sir Ranulph Fiennes OBE and international cycling superstar Sir Chris Hoy MBE across the three days. Another popular education platform that will return in 2015 is Safe Cities, a stream at IFSEC International which will focus on the protection of larger urban areas, critical national infrastructure and business continuity. Suited for senior and strategic personnel responsible for the protection of major assets within a city, Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept. Networked technologies and current trends all feature heavily in the Safe Cities Seminar Theatre, exclusively sponsored by Eaton. Keynote address on ‘Safe, Smart and Connected Cities’ A taste of what visitors can expect within Safe Cities this year includes a keynote address from the Futurologist Dr. Simon Moores on ‘Safe, Smart and Connected Cities’ where he will look at emerging trends and technologies, the impact of big data and the Internet of Things along with the challenges and opportunities. Paul Adams the Director of Strategic Marketing, EMEA at Alcatel Lucent will host a session on ‘Transforming Public Safety with Smart Technologies and Secure Infrastructure’. Finally, Brian Kilkelly, the CEO of World Cities Network will host a seminar with the title ‘Improving the Resilience of Cities – the Application of Technology’, he will explore the opportunities from the availability of data and ever cheaper computing power to anticipate problems and coordinate resources. Safe Cities visitors to IFSEC International can access the full Safe Cities seminar programme and take advantage of the networking opportunities adjacent VIP Lounge, sponsored by Siemens. 2 new partnerships into Safe Cities Safe Cities will provide high level thought leadership sessions to provide more insight into this fast growing concept This year IFSEC International will also incorporate two new partnerships into Safe Cities, the first is with HyperCat, a leading consortium of major technology developers who are driving the standards of interoperability and they will be discussing their HyperCatCity Initiative at Safe Cities. The second exclusive partnership for Safe Cities is with Euralarm, the association that represents the electronic fire and security industry, who will run their own dedicated half-day conference called Smart Cities: Digital Solutions to Keeping Citizens Safe and Secure. The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre; here leading players from across the security industry will debate the latest issues in cyber security or access control along with case studies and panel discussions around the state of the nation. Trends & technologies for video surveillance Sessions within this theatre include Jim McHale, Managing Director, Owner and Founder of Memoori Business Intelligence Ltd who will present on the Internet of Things in Buildings (BIoT) and the part security will play in this. Additionally, Atul Rajput, Regional Director (Norther Europe) for Axis Communications will look at the game changing trends and technologies for video surveillance in 2015 and beyond. Another highlight in the theatre will be a cyber-security master class from David Emm from Kaspersky Lab UK, in this session he will review the threat landscape in 2015, assess the malware evolution and give predictions for the future. The third education theatre within IFSEC International is the Security Solutions Theatre that will run seminars led by Will Lloyd the product development manager at BRE Global, Jim Swift from BB7 and Dave Tynan the VP at MicroPower Technologies amongst others. New additions to Gadget Zone In 2015, IFSEC International will also introduce some great new additions to some old favourites; the Gadget Zone will join the Security & Fire Installer Live feature. Research highlighted that visitors want to get hands on with the products before they buy and this will provide the perfect opportunity to try out the biggest and latest range of products in one place. Along with the new Gadget Zone, Security & Fire Installer Live will also incorporate the Toolshed in partnership with Anglia Tools, the Fire & Security Jobs Bar, the NSI Expertise Hub and Engineers of Tomorrow, amongst other activities. Protection & Management Series The education programme at IFSEC International also incorporates the Keynote and Convergence Theatre IFSEC International will once again be presented as part of UBM EMEA’s Protection & Management Series. The Protection & Management Series encompasses five major shows in related marketplaces covering safety, service management, facilities, security and fire, the overall ethos of the series is about protecting and managing buildings and places of work, along with the people and information within those places of work. The Protection & Management Series encompasses IFSEC International, FIREX International, Safety & Health Expo, Service Management Expo as well as Facilities Show, in 2014 the combined events attracted more than 40, 000 attendees over three days to London’s ExCeL.
Software counts customers in different areas and detects how long customers stay in store The Slovenian retail chain Merkur is one of the first to use ViDiCore GmbH’s PriVendo for a better customer understanding. Merkur trgovina, d.d. (Merkur trade, Inc.) is the Slovenian market leader in sales of home products and DIY, electro-installation materials, apparatuses and appliances, machinery and tools, ferrous and non-ferrous metal products, and industrial items for professional use. The 1896 established company based in Naklo (Oberkrain) operates various stores in Slovenia. Merkur´s mission is to provide high quality products and services to ensure customer satisfaction. New retail software PriVendo will help in management The Slovenian chain is already well known for its modern, well-stocked and shopper-friendly sales centers. Due to the wide variety of products, Merkur is able to meet customer demands successfully but for its management it is sometimes difficult to manage such a huge store. Several questions had to be answered to support all products and departments in the right way and to meet all customer needs: Do we have an adequate number of staff in all departments at the right time? Are all products placed in the right way? Which products should be supported through marketing campaigns? How successful was our last promotion? How many check outs should be open at what time? How effective are our shop windows? In which products are our customers most interested in? And so on. To answer all these questions easily and quickly, the new retail software PriVendo has been installed at Merkur. This software counts customers in different areas at different times and detects how long customers stay in store, in a department or in front of a product. Furthermore, it can differentiate if a customer is interested or even engaged in a product. Results are presented clearly in form of heat maps, hot spots, diagrams or tables. With these information queues can be managed, staff plans can be made, marketing campaigns can be evaluated and planned, products can be (re)placed, shop windows can be designed and a lot more. Improve customer satisfaction & realise new marketing campaigns After implementing PriVendo with the help of some 360° sensors Merkur could improve customer satisfaction significantly by replacing products and realising new marketing campaigns adapted to the requirements of their customers. Saša Percic – head of sales – confirmed that the results are very important for the marketing and human resource department as well as the sales team and management. Furthermore, Percic underlines the easy handling of PriVendo and the rapidly available results.
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