Growth of ISC East in New York, becoming must-attend show

ISC East is making a name for itself as a must-attend regional conference and trade show in New York City that brings together the large community of law enforcement and private sector security professionals from the Tri-State area. ISC East, being held Nov. 14-15 at New York’s Javits Center, is emerging from the long shadow of its sister show – ISC West in Las Vegas in the spring – and making its own mark on the industry.

ISC East is 20% larger than last year, and exhibitors have swelled from 230 to more than 300. Familiar names at ISC East this year (who were absent in 2017) include Allegion, Arecont Vision Costar, Bosch Security Systems, and Seagate Technology. In all, there are 115 new exhibitors compared to 2017.Familiar names at ISC East this year (who were absent in 2017) include Allegion, Arecont Vision Costar and Bosch Security Systems

“We purposefully make sure we reflect the region we are in,” says Will Wise, Group Vice President, Security Portfolio, Reed Exhibitions. “It’s not a mistake that both our keynote speakers have New York-centric backgrounds and have topics to reach a larger market. We want to tap into the strengths of the region.” 

ISC East (International Security Conference & Exposition) has come a long way in the last five years. In 2014, the show was a mere 28,000 square feet, and this year it has grown to 44,000 square feet of exhibit space. One factor driving growth has been improvements in the educational session, powered largely by show partner Security Industry Association (SIA). The two-day event is characterised by “good energy” on both days, says Wise. There is less than 10% duplication of attendance with ISC West.

Liability issues of event security

A big topic for New York and surrounding areas is event security, and one session covers “Confined Space Protection & Risk Mitigation for Today’s Industry Leaders.” The session will focus on safeguarding event organisers’ brands, protecting them from liability, and balancing the need for security that doesn’t negatively impact the “guest experience.” One factor driving growth has been improvements in the educational session, powered largely by show partner Security Industry Association (SIA) Liability issues of event security are especially timely now, given MGM Resorts' recent lawsuit asking the courts to protect it from legal liability in the wake of the Las Vegas massacre last October. 

“Event security is integration of physical security with smart technology and not being overzealous,” says James DeMeo, Founder, President and CEO of Unified Sports & Entertainment Security Consulting LLC. DeMeo’s presentation on event security is one of the “back by popular demand” sessions at ISC East – there was a big turnout for his previous sessions at last year’s ISC East and at ISC West. 

“A big part of event security is integrating technology, but we also need the human element,” says DeMeo. “Good guest security and harmonious relationships require a level of training that includes escalation, behavioral analysis, and communicating more harmoniously.”

ISC East is 20% larger than last year, and exhibitors have swelled from 230 to more than 300

Holistic approach and technology integrations

From the session, DeMeo hopes attendees will take away awareness of the need for responsible social media monitoring, integration of technology, threat behaviour analysis and early attack indicators, proactive risk mitigation, and staff training. The emphasis is on a holistic approach “from the top down and the bottom up,” says DeMeo. “It’s a sophisticated niche based on potential liability, and we must do everything possible to protect fans and patrons.” Crowd security is another ISC East topic that is tailor-made to the New York location of the show

Crowd security is another ISC East topic that is tailor-made to the New York location of the show. A session on installation of safety and security barriers to protect pedestrians and crowds is another session that is “back by popular demand.” Rob Reiter, co-founder of the Storefront Safety Council, will present the session on protecting urban environments.  

Another return session is about drone security and regulations. It will provide an overview of current policy and regulatory framework and provide understanding of how to get involved in the discussion to enable drone use in security applications.

Converged security and smart cities

A new session at ISC East this year will be “Smart Cities, Smart Buildings and the Evolution of the Converged Security Approach.” Pierre Bourgeix, president of ESI Convergent, will help attendees understand converged security and how it relates to the smart cities and smart buildings movement. Located on the ISC East exhibit floor, Unmanned Security Expo will include exhibits and demos of UAVs, UGVs and autonomous systems

SIA and ASIS International will present findings from a study on how successful individuals can gain experience and skills they need to advance their security careers. 

Co-locating with ISC East will be the Unmanned Security Expo, which focuses on Unmanned Aerial Vehicles (UAVs), Unmanned Ground Robotics & Vehicles (UGVs), counter-drone solutions and software applications to support them. Located on the ISC East exhibit floor, Unmanned Security Expo will include exhibits and demos of UAVs, UGVs and autonomous systems.

Also co-locating with ISC East will be Infosecurity North America, which includes a conference program with well-respected industry speakers, an expo floor and networking opportunities.