Security market 2018 predictions: consolidation, acquisitions and partnerships

While the security industry continues to grow, increased commoditisation and the rise of low-cost cameras that are vulnerable to cyber-attacks has forced our industry to take a harder look at cybersecurity. Systems integrators and customers are increasingly aware of the dangers posed by these devices, and demand more accountability from manufacturers.

This is good news for innovative manufacturers like Hanwha who have always put cybersecurity at the core of their product development. Because we develop most of the components of our products ourselves, from the camera optics to our own chipsets, we are not as reliant on off-the-shelf, potentially vulnerable parts and technology, compared to competing vendors.

2018 security market

We expect 2018 will see more consolidation, acquisitions and partnerships between organisations. The ‘winners’ will be companies that are best positioned to address security concerns, while funding innovation. They will be companies that continue to deliver technology, solutions, features and programmes that drive market growth, and generate trust and loyalty among resellers, dealers and customers.

The ‘losers’ will be those who build their business model on low profit margins and favor volume at the detriment of security best practices and quality. From a technology perspective, advances in deep learning and Convolutional Neural Networks (CNN) for image analysis will drive the development of more intelligent devices and advanced analytics on the edge.

Record growth

2017 was another year of record growth for Hanwha Techwin America. We attribute much of our success to our ability to bring truly innovative solutions to market quickly. We have grown our staff significantly in the US over the last year and are actively seeking to hire more qualified sales, engineering and marketing staff in 2018.

We are continuing to lead the industry by focusing on our core technologies including optical design, software development and System on a Chip (SoC), while keeping an eye toward future technologies such as advanced in-camera analytics and deep learning.