ISC East continues to flourish as the Northeast’s largest security trade show. Focused on the big Tri-State market and overall Northeast sector vs. the flagship ISC West event in Las Vegas in the spring, the International Security Conference & Exposition at New York’s Javits Center will be held Nov. 20 and 21. “Anybody who has been to the show has commented and seen the growth,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. Ninety new exhibitors When the show opens, there will be around 90 new exhibitors, including Gunnebo, Mobotix, Liftmaster, Cypress Integration Solutions, SAFR from Real Networks and Security Brands. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnelLarger exhibitors at the show include Brooklyn Low Voltage Supply (distributor), Axis Communications, DoorKing Inc., NAPCO Security Technologies, and All American Monitoring. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnel eager to meet with security professionals from the Northeast corridor. ISC East will be co-located with the Infosecurity ISACA North America Expo and Conference. The combination provides a comprehensive approach to physical and cyber security products and services. Rapid growth in past three years The audience at ISC East is unique – about 90% of attendees do not attend ISC West. The show has seen rapid growth in the past three years, and attendees report a new energy and passion among exhibitors and attendees. By every measure, the show will be bigger than last year, while maintaining the intimate, smaller vibe of a regional show. A “Crack the Tap” cocktail reception will be held at the end of the first day on the show floor. A charity activity on the ISC East show floor will be presented in partnership with Mission 500, an organisation that works to serve the needs of children and communities in crisis. At the Mission 500 booth which will be adjacent to the Main Stage, each exhibition attendee will be invited to create a “care package” of essential hygiene items that will be delivered to children and families in need, in partnership with Volunteers of America - Greater New York. Attendees may write a note of encouragement to be included in the package they assemble. Event will highlight security startups A Nov. 20 (Wednesday) session at ISC East will highlight startup companies in a format reminiscent of television’s “Shark Tank.” Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service. After the “Tech Tank” presentations, audience members vote live on their mobile app for their top choice, and the winner will be announced during the “Crack the Tap” cocktail reception.Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service “It’s a programme that allows attendees to see and hear about cutting edge technologies,” says Nicole Miller, Senior Conference Manager, ISC Security Events. The four finalists, chosen from more than 40 exhibitor submissions, are Arrow Labs’ MIMS Smart Watch for mobile incident management; Cepton Technologies’ Helius Smart LiDAR System; SAFR from RealNetworks’ Facial Recognition system, and ZeroEyes’ Weapons Detection and Active Shooter Mitigation Platform. New partnership with ASIS New York Beginning in 2020, ISC East will be combined with the ASIS New York chapter’s annual conference and expo, which was held in May this year. Starting next year, the events will be rolled into one industry-wide expo and education event geared to serving the total security industry in the tri-state area (New York, New Jersey and Connecticut). In 2020 there will be an enhanced education programme along with the combined event next fall. In recognition of the new partnership, ISC East is involving the ASIS NYC chapter in this year’s show, too, with a booth on the show floor, and promotional logos and signage. The ASIS chapter will have a table at the SIA Honors Night event on Nov. 20. “We are really involving them this year to show we are working together and partnering going forward,” says Shaughnessy.