Mary Beth Shaughnessy
ISC East continues to flourish as the Northeast’s largest security trade show. Focused on the big Tri-State market and overall Northeast sector vs. the flagship ISC West event in Las Vegas in the spring, the International Security Conference & Exposition at New York’s Javits Center will be held Nov. 20 and 21. “Anybody who has been to the show has commented and seen the growth,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. Ninety new exhibitors When the show opens, there will be around 90 new exhibitors, including Gunnebo, Mobotix, Liftmaster, Cypress Integration Solutions, SAFR from Real Networks and Security Brands. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnelLarger exhibitors at the show include Brooklyn Low Voltage Supply (distributor), Axis Communications, DoorKing Inc., NAPCO Security Technologies, and All American Monitoring. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnel eager to meet with security professionals from the Northeast corridor. ISC East will be co-located with the Infosecurity ISACA North America Expo and Conference. The combination provides a comprehensive approach to physical and cyber security products and services. Rapid growth in past three years The audience at ISC East is unique – about 90% of attendees do not attend ISC West. The show has seen rapid growth in the past three years, and attendees report a new energy and passion among exhibitors and attendees. By every measure, the show will be bigger than last year, while maintaining the intimate, smaller vibe of a regional show. A “Crack the Tap” cocktail reception will be held at the end of the first day on the show floor. A charity activity on the ISC East show floor will be presented in partnership with Mission 500, an organisation that works to serve the needs of children and communities in crisis. At the Mission 500 booth which will be adjacent to the Main Stage, each exhibition attendee will be invited to create a “care package” of essential hygiene items that will be delivered to children and families in need, in partnership with Volunteers of America - Greater New York. Attendees may write a note of encouragement to be included in the package they assemble. Event will highlight security startups A Nov. 20 (Wednesday) session at ISC East will highlight startup companies in a format reminiscent of television’s “Shark Tank.” Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service. After the “Tech Tank” presentations, audience members vote live on their mobile app for their top choice, and the winner will be announced during the “Crack the Tap” cocktail reception.Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service “It’s a programme that allows attendees to see and hear about cutting edge technologies,” says Nicole Miller, Senior Conference Manager, ISC Security Events. The four finalists, chosen from more than 40 exhibitor submissions, are Arrow Labs’ MIMS Smart Watch for mobile incident management; Cepton Technologies’ Helius Smart LiDAR System; SAFR from RealNetworks’ Facial Recognition system, and ZeroEyes’ Weapons Detection and Active Shooter Mitigation Platform. New partnership with ASIS New York Beginning in 2020, ISC East will be combined with the ASIS New York chapter’s annual conference and expo, which was held in May this year. Starting next year, the events will be rolled into one industry-wide expo and education event geared to serving the total security industry in the tri-state area (New York, New Jersey and Connecticut). In 2020 there will be an enhanced education programme along with the combined event next fall. In recognition of the new partnership, ISC East is involving the ASIS NYC chapter in this year’s show, too, with a booth on the show floor, and promotional logos and signage. The ASIS chapter will have a table at the SIA Honors Night event on Nov. 20. “We are really involving them this year to show we are working together and partnering going forward,” says Shaughnessy.
In addition to providing the Northeast’s largest security trade show, ISC East will include free conference sessions and keynote speeches right on the show floor and several paid workshops. The Nov. 20-21 event at New York’s Javits Center will also include vendor solution sessions from Axis Communications, Hikvision and NAPCO. Wide variety of paid workshops An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees, and location of the sessions on the show floor means attendees don’t have to leave the exhibition to take in a session. The paid workshops include technology sessions about cyber terminology for physical security integratorsThe paid workshops include an Active Shooter Workshop and technology sessions about cyber terminology for physical security integrators; and basic installation and configuration of video surveillance solutions. An OSDP (Open Supervised Device Protocol) Boot Camp Short Course will also be offered. As a smaller show, the topics of ISC East conference sessions are broader and of more general interest, rather than organised into focused “tracks” as at ISC West. Attendance at sessions can provide continuing education (CE) credits with organisations that partner with ISC East – one credit for each hour-long session. Attendees can use their Certificate of Attendance from any session to self-report their education hours to relevant industry bodies: ALOA (AEU education credits), ASIS (CPE continuing professional education credits) and NICET (CPD Continuing Professional Development points). An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees Keynote sessions at the Main Stage The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management (on Day 1 – Nov. 20); and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration (FAA) (on Day 2 – Nov. 21). The two SIA Education@ISC East educational theaters on the show floor will be booked up both days with a variety of interesting topics. A new session covers penetration testing for physical security, presented by Michael Glasser of Glasser Security Group. A session on LiDAR (Light Detection and Ranging) sensors will be presented by Frank Bertini, UAV and Robotics Business Manager, Velodyne LiDAR. Another popular topic is Safe Cities, and FLIR will present a session on moving from secured to smart cities with intelligent, connected systems. New addition is Active Shooter Workshop The Active Shooter Workshop is a new addition to the ISC East programme. It has been a popular session at ISC West for three years now. At ISC East, presenters of the workshop will be David LaRose, System Director Public Health, Lee Health; and Ben Scaglione, Director of Healthcare and Security Programming, Lowers and Associates. At the end of the workshop, an additional hour of programming will be the “Stop the Bleed/Save a Life” session presented by Jerry Wilkins, Co-Owner of Active Risk Survival. The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management, and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration Woman in Security event A Women in Security Forum breakfast event will be held on Nov. 21 (Thursday). It’s the second annual event and this year will focus on diversity and inclusiveness in the workplace of the future. Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce”Moderator Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce”. Panelists are Lisa Terry of Allied Universal, Andrew Lanning of Integrated Security Technologies, Elaine Palome of Axis Communications and Dawne Hanks of Milestone. The Women in Security event is likely to attract up to 100 attendees. SIA’s Women in Security is an active organisation, with monthly meetings and a newsletter that recognises prominent women in the security industry. “It’s really a group for both men and women,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. “There are many programmes, recruiting efforts, and professional and networking opportunities. They are a robust group of people who are active in making a difference. It’s important to support women in the security industry, which is 95% male, and to develop a new generation of women to be a part of the industry’s future.” The keynote addresses at ISC East will also highlight two high-profile women.
Attendance has been growing steadily year-over-year for ISC West, and the 2018 show exceeded 30,000 total industry visitors for the first time. So it’s safe to expect ISC West 2019, April 10-12 at the Sands Expo in Las Vegas, will be bigger than ever. Preregistration for the 2019 show is on track to bring even more visitors than last year. “This is a show for everyone, for converged security,” says Mary Beth Shaughnessy, Event Director for Reed Exhibitions. “We bring a lot of different verticals together with IT and network security, physical security and robots and drones. It’s one-stop shopping and the number one security show in North America.” Identifying buying influencers The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show. The ISC West Executive’s Club is a ‘top buyer program’ created to welcome high-level buying influencers who have current projects in the pipeline. The program works throughout the year, networking, researching and identifying buying influencers among end users, integrators, dealers/installers and consultants who are working on current projects. Approximately 1,300 attendees are participating in the program this year. An Executive’s Club member might be an integrator working with several large projects or represent a school system that is building a new campus or retrofitting their systems. During the trade show, these guests get the VIP treatment with a variety of benefits, including a lounge, cocktail receptions, and continental breakfasts. Personalised matchmaking programs ISC West also provides personalised matchmaking programs to bring together these buyers with companies that can meet their needs. The Executive Club members are also led on guided exhibit hall tours, based on product interest, that highlight new and innovative solutions. The program also contributes to ISC West’s goal to grow its end user audience. In this case, it is a group of eager buyers with immediate needs. Another growing aspect of ISC West is its role shaping exhibiting companies’ technology roadmaps, in particular the timing of new product releases. Many new products and technologies are announced at ISC West, and attendees are conditioned to attend the show to see what’s new in the marketplace. “Vendors try and work to get whatever solutions they are promoting together in time for ISC West,” says Shaughnessy. “Vendors know that attendees have fresh budgets and new initiatives early in the year.” Network security products ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11 ISC West showcases the latest products, services, and technology including access control, video surveillance, disaster recovery, IT security products, network security products, wireless security products, and thousands more helping ensure safety by giving attendees the right tools and defenses to protect against security risks. In addition to the exhibition, ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11. SIA Education@ISC will kick off the day before the start of the exhibition. The comprehensive program includes 85+ accredited sessions covering a range of industry topics aimed at providing the critical knowledge attendees need to protect and defend against developing threats in today's security landscape.