Mary Beth Shaughnessy
Articles by Mary Beth Shaughnessy
ISC West has been on a strong momentum path over the last 3 years, and has evolved to a comprehensive and converged security event – covering the spectrum of physical security, public safety, cyber-physical convergence, IoT/connected security, emerging technologies such as AI and Lidar, and advanced detection technology. Its notion of 'comprehensive security for a safer, connected world' encompasses both the integration of key technologies along with the need for cross-functional teams collaboration – and themes of workforce development and diversity in security. Along with its premier sponsor SIA (Security Industry Association), a highlight of ISC West is the SIA Education @ ISC West conference programme. With over 80 sessions (via a paid conference pass) and high-profile keynotes (open to all badge types), the event provides a strong combination of education/training along with a large expo floor (over 300,000 of exhibit space) and a total of 30,000 expected attendees. Here are some examples: Day 1 Keynote: Wednesday, March 18, 8:30-9:30 a.m. Scaling Enterprise Risk Management at the Speed of Global Transportation Charles Burns, head of security – new mobility, Uber, will explain how Uber navigates a challenging landscape by using technology to enable their business, secure company assets and ensure the safety of riders and drivers globally. Day 2 Keynote: Thursday, March 19, 8:30-9:30 a.m. On the Edge of Transformation: Securing a Connected Future With IoTBrought to you by: Amazon Web Services (AWS) Michael MacKenzie, general manager, Amazon IoT Connectivity & Control, AWS, will explain how AWS IoT enables organisations to protect the evolving security-focused Internet of Things ecosystem, built on the rapidly progressing marketplace underscored by the convergence of our digital and physical worlds, in order to secure the connected world of tomorrow. March 18, 2020, 9:45 AM - 10:45 AM "I Dreamed a Dream": Leading in the Smart/Safe/Connected City Revolution: There are millions of devices already deployed in cities across the country and around the world. With billions more coming, those devices have a significant impact on the delivery of a range of services including safety and security. In this session, there will be a discussion of how to form a smart/safe/connected city strike force to create a positive business environment and mitigate public safety threats. March 18, 2020, 9:45 AM - 10:45 AM Security on The Ledge: Transforming Willis Tower, an American Icon: As a DHS SAFETY Act designated site, balancing the demands of the building’s distinction with the competitive leasing market and trends toward open, collaborative workspaces is a challenging feat. This session will explore how the design team weaves physical security and technologies into the renovation, embracing a five-star operational experience in this high-population, high-throughput symbol of Chicago. March 19, 2020, 1:00 PM - 2:00 PM How Robotics Enables Cybersecurity With a Human Touch: Access control is a vital element of any cybersecurity programme. It can tell you who has badged into the system, but not who is actually on the premises. By integrating robots into a security team, it can capitalise on robotics technology with a human factor to help security managers know who is in the facility after hours, and to protect an organisation from cyber breaches. March 19, 2020, 11:00 AM - 12:00 PM Diversity & Inclusion in the Security Industry – Your Questions Answered!: Do you know the meaning of (and the difference between) “diversity” and “inclusion”? Do you know how diversity and inclusion (D&I) can contribute to your business goals and help achieve competitive advantage? This session will explore the importance of D&I to the success of the security industry now and in the future. March 19, 2020, 3:30 PM - 5:00 PM DHS Town Hall Meeting @ ISC West: Enhancing Security and Doing Business at the Speed of Life: DHS is changing the way they do business in areas of contracting, tech-scouting, and experimentation. They are seeking new ideas and partners to enhance security and accelerate technology solutions. This meeting will explore what DHS is doing to ensure things like passenger checkpoints, cargo container screening, and first responder operations. (note: OPEN TO ALL BADGE TYPES) “SIA and ISC West deliver the most robust and compelling educational programmeming possible through the SIA Education@ISC West conference programme,” said Dr. Elli Voorhees, director of education and training at SIA. “Each year, SIA volunteers review many expert conference proposals to determine the most cutting-edge sessions and topics that will drive success for the industry.” See the full list of education sessions.
ISC West, in collaboration with premier sponsor Security Industry Association (SIA), has recently unveiled a robust lineup of event details for the upcoming ISC West 2021 event. Taking place July 19-21 at the Sands Expo & Convention Centre in Las Vegas, ISC West proceeds into May with positive momentum and an optimistic outlook, as developments regarding vaccine distribution, Las Vegas re-openings, and trade event approvals have continued to move in an encouraging direction. Public safety professionals With attendee registration open, including the versatile opportunities available for security and public safety professionals to participate with this year, based on current insights and input, ISC West anticipates a strong step forward in returning to Las Vegas in the range of 50-60% of 2019 visitor levels. Not counting exhibit staff and speakers, this would estimate to around 10,000 core security & public safety professionals, while still providing a diverse and comprehensive range of solutions and exhibitors on the expo floor. After a long pause due to COVID, and in line with security professionals playing a key role as essential workers and leaders to get the economy back on track, reuniting the ISC community back together in-person at ISC West will be a stimulating event for moving the market forward. Major market transition Many new innovations have been emerging during this time of major market transition Prominent integrator, dealer, installer and practitioner organisations are signing on to attend, including security professionals from American Integrated Security Group, ASAP Security, BlackRock, City of Los Angeles, Department of Homeland Security, IBM, Lockheed Martin, MGM Resorts International, Molson Coors Beverage Company, National Football League (NFL), Nextgen Integrated Solutions, Siemens, Travellers Insurance, Utah Transit Authority and more, all of whom will be welcomed by an estimated 400+ exhibiting brands–roughly 35% of which are exhibiting for the first time at an ISC West event. Many new innovations have been emerging during this time of major market transition and disruption, which will be showcased on the expo floor and via the SIA New Product Showcase at ISC West. The 2021 Exhibitor List also not only features a wide-array of product solutions new to the market, but serves as a diverse access point to technologies from both premier manufacturers and hidden gems in the field—noting an influx of small-to-medium sized businesses participating for 2021. Major security events For example, a key sampling of exhibitors confirmed for this year’s event include: 3xLogic, ADT Commercial, Alarm.com, Allegion, Alula, Alvarado (a dormakaba Group company), Axis Communications, Axon, Alcatraz AI, Anno.Ai, Digital Monitoring Products, Genetec, Napco Security Technologies, Paxton Access, Skydio, and Seagate Technology. The entire ISC West team is excited to welcome back the industry in-person" “The entire ISC West team is excited to welcome back the industry in-person to Las Vegas this year. It’s been a very long 15 months, but as one of the first major security events to take place since 2019, we’re ready to safely get back to business,” states Mary Beth Shaughnessy, ISC Event Director. Implementing new guidelines “Our customers' health and safety is of utmost importance to us, and we’ll be taking proactive steps and implementing new guidelines and policies to help support a safe experience for our customers to network face-to-face with industry peers. We look forward to working with Mission 500, the SIA Women in Security Forum, SIA RISE, and other industry partners to converge the industry together. As this year’s event motto states ‘Safety. Security. Health. It re-starts here with ISC West.’–-we truly believe in this statement and cannot wait to accelerate market recovery together in Las Vegas!” Simultaneously, the SIA Education@ISC West Program recently revealed full conference details, highlighting 65+ sessions and over 115 confirmed speakers, in addition to this year’s Keynote Series Sessions featuring Dave Komendat, Vice President and Chief Security Officer, Enterprise Operations, Finance and Sustainability, Enterprise Services at The Boeing Company, and James Gagliano, Retired FBI Supervisory Special Agent, Law Enforcement Analyst, Adjunct Assistant Professor and Doctoral Candidate at St. John’s University. Keynote series sessions The schedule has also added a COVID-19 Response & Public Safety and Health track The dynamic SIA Education@ISC West Program and ISC West keynote series sessions are each designed to bring all new content on the most current business trends, technologies and latest industry developments. While popular sessions including the Active Shooter/Stop the Bleed Workshop and the dedicated Tec@ISC track (presented by PSA Security Network) will be returning for 2021, the schedule has also added a COVID-19 Response & Public Safety and Health track, featuring four sessions dedicated to the health and safety response in a post-pandemic, new normal world. Post-pandemic health “SIA is excited to reconnect in-person with so many members and partners at this year’s ISC West,” said Don Erickson, SIA’s CEO. “Our learning and development team is working with an exceptional cadre of speakers this year to deliver a very relevant SIA Education@ISC program, addressing important topics like the cybersecurity of IoT solutions, business resilience and post-pandemic health and safety changes.” “We’re also pleased to deliver a strong complement of educational sessions for chief security officers and other practitioners and we look forward to announcing our SIA Women in Security Forum keynote speaker very soon.” Registration for the media is now open for ISC West 2021 and offers a variety of opportunities for one to cover this year’s event.
ISC East 2020, scheduled for November 18-19, 2020, in New York City, has been cancelled due to the ongoing impact of COVID-19 as further discussed below, and continued restrictions on large events. While the in-person event for 2020 cannot convene, Reed Exhibitions, along with Premier Sponsor SIA (Security Industry Association), announced that ISC East in partnership with ASIS NYC Chapter, will collaborate to host a virtual event on November 18. The ISC East 2021 event will take place at the Javits Centre on November 17-18. Amidst extensive travel restrictions across the majority of the U.S., health and safety concerns due to the pandemic and the essential workers’ responsibility of security and public professionals during this time, it is not viable to meet in person for the event in 2020. ISC East virtual event As a means to help connect the community and to recognise the hard work and achievements of security and public safety professionals and leaders in 2020, ISC East, along with SIA and ASIS NYC, will be hosting a half-day ISC East virtual event on Wednesday, November 18, 2020 including the prestigious ASIS NYC Person of the Year Award and curated education sessions. In addition, ISC East attendees and supporters are all welcome and encouraged to participate in the ISC West 2020 Virtual Event, taking place online October 5-7, which is free for all to attend. Positive growth path “ISC East has seen tremendous growth over the past few years, including being named as a 2019 Fastest 50 honouree by Trade Show Executive Magazine. With the strong support from premier sponsor SIA, plus the collaboration and partnering with the ASIS NYC Chapter and other regional tri-state Associations, we are confident that we will continue on a positive growth path. We all have a mutual commitment to excellence in security and public safety for the tri-state area and Northeast region, and are excited to roll out a bigger and better than ever ISC East in 2021,” said Mary Beth Shaughnessy, ISC Event Director. Education sessions “ISC East is widely recognised as a major platform for industry networking in the tri-state area each fall anchored by innovative exhibitors and compelling education sessions delivered through SIA Education@ISC,” said SIA CEO Don Erickson. “SIA is excited to continue our work with ISC Events and the ASIS NYC Chapter to support the Person of the Year award program as part of the ISC East virtual event on November 18th, 2020, and to produce an impactful ISC East next year.” “We are grateful for the partnership the ASIS NYC Chapter has established with ISC East. We look forward to the collaboration with ISC East and SIA to produce an impactful and meaningful virtual 2020 Person of the Year Award and Education Programs on November 18, 2020. Look for the ASIS NYC Chapter’s Security Director Magazine which will be sent digitally in advance of November 18th and will have our Person of the Year on the cover,” said Ray Dean, ASIS NYC Chapter – Annual Conference Chairman.
ISC West 2020, scheduled to take place from October 5th to October 8th 2020 in Las Vegas, Nevada, has been canceled due to industry and market circumstances. While the organisers cannot convene in person in 2020, Reed Exhibitions, along with Premier Sponsor, SIA (Security Industry Association), will transform ISC West 2020 into an all-virtual event that has been scheduled for October 5th to October 7th, 2020 to serve the security and public safety community. ISC West 2020 event cancelled During this time of major change and transformation in the U.S., the ISC West community of security integrators, installers, dealers and consultants, along with corporate, government and law enforcement/first responder practitioners, have frontline essential services and mission-critical responsibilities. Amidst travel and budget restrictions, security industry professionals and solution providers are playing a major role in serving regional communities, as businesses are working on re-opening and re-designing facilities in order to ensure public health and safety across all cities and communities. Connecting via digital programs and virtual events We look forward to continuing to help the ISC West community engage via digital programs, resources and connections" “While we are very disappointed to not be able to meet face-to-face this year in Las Vegas, we look forward to continuing to help the ISC West community engage via digital programs, resources and connections. Our team, along with our valued venue partner, Sands Expo and Venetian, is working on detailed planning and protocols for ISC West 2021, which will take place March 23-26, 2021,” said Will Wise, Group Vice President, Reed Exhibitions. Pierre Trapanese, Security Industry Association (SIA) Chairman said, “We at SIA sincerely regret not being able to meet face-to-face in Las Vegas in 2020. We know the importance of ISC West to our community and know that we have a responsibility to our industry to adapt during this period.” ISC West 2020 Virtual Event Pierre adds, “We will continue to provide our members with timely information and resources on an on-going basis. We look forward to producing a great virtual event with the ISC team, anchored by a compelling SIA Education@ISC conference program delivered in a dynamic format in October.” “We will be rolling out additional information on the ISC West 2020 Virtual Event very soon, including formats for education, discussion groups, matchmaking, showcased solutions and technologies, plus elements to celebrate the security community, and support our charity partner Mission 500 and their key role in helping kids and families in crisis,” stated Mary Beth Shaughnessy, Event Director of ISC Security Events. ISC East 2020 event under continuous assessment She adds, “Regarding ISC East 2020, our smaller scale, more regional-focused event slated for November 18th to November 19th, 2020 in New York City, we will be assessing event viability over the next 8-10 weeks with guidance from the Javits Center, New York State and New York City authorities.” Mary further stated, “We will continue to consult with SIA, with the ASIS NYC Chapter, and other Northeast regional association supporters, along with our loyal community of attendees, speakers and exhibitors. Our security community is committed and resilient and we look forward to continuing to rally and adapt with everyone to chart the course forward.”
ISC West attendees include physical and IT security professionals; dealers, installers, integrators, end-users (from various vertical markets), law enforcement/government officials, consultants, specifiers, architects, engineers, consultants, and more. Within the ISC brand, we are continuing to diversify and grow the number of attendees by attracting international visitors, as well as encouraging physical and IT/IoT teams to visit the show together. Our VIP programme, branded the ISC Executives' Club® programme, attracts the highest level attendees who have buying power for their organisation. Members include: high level end-users from government, education, healthcare, retail, casino gaming (and other verticals), national integrators (along with their End User customers), specifying security consultants, and independent dealers/installers with open projects and decision-making power. Some examples of Executive Club clients attending this year's event are the Department of Homeland Security, Apple, Google, San Francisco 49’ers, Sephora, AirBnB, and United Airlines, just to name a few. “We are so honored to have such dedicated and influential customers in our Executive Club programme. They are among the top thought leaders of the physical/IT security industry, and we are truly grateful for their loyalty to our event brand”, said Sharon Kelley, ISC Attendee Relations Manager. The show floor The show floor has six featured areas to mirror the evolution of the converged security industry. The areas include: Public Safety, Smart Home, Connected Security, Emerging Tech, Drones & Robotics, and (new for this year) Loss Prevention & Supply Chain. The Emerging Tech and Loss Prevention & Supply Chain areas will be located in the Venetian Ballroom, along with the International VIP attendee lounge, and Venetian Ballroom Theatre, which will feature complimentary Drone & Robotics and Loss Prevention education sessions, along with the Mission 500 5k run/2k walk awards ceremony. At the show, you’ll see a new ISC re-brand that has created more identifiable segments and will assist with easier show floor navigations for attendees.The ISC Executives' Club® programme attracts the highest level attendees There is never a shortage of special events at ISC West. Below are a few you won't want to miss: Charity Events (AIREF Golf Classic, Mission 500 5k run/2k walk) Awards Ceremonies (Sammy Awards, New Product Showcase Awards) Industry parties (SIA Market Leaders Reception, ISC West Customer Appreciation Party at TAO). These events are designed to enable attendees and exhibitors network with peers and forge new connections. Visit the ISC website for a list of all our Special Events taking place. Women in security SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West In addition, the SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West. “It’s great to see the security industry embrace this initiative and we hope signature events like this will continue to raise awareness of the importance of gender diversity as a competitive differentiator” states Kim Landgraf, SIA Liaison for the Women in Security Forum. This year’s breakfast will feature keynote speaker, Jaime Paris Boisvert, GM for Siemens Smart City Infrastructure. Jaime will share her insights on leading strategy, sales, and operations whilst working closely with clients to deliver solutions that optimise buildings and infrastructure by improving energy efficiency, comfort, safety, and security. Looking beyond ISC West this March, the ISC Security Events portfolio for 2020 also includes the Expo Seguridad event in Mexico City in April, ISC Brazil in Sao Paulo in June, and ISC East in New York City in November (co-located with Infosecurity North America).
ISC East continues to flourish as the Northeast’s largest security trade show. Focused on the big Tri-State market and overall Northeast sector vs. the flagship ISC West event in Las Vegas in the spring, the International Security Conference & Exposition at New York’s Javits Center will be held Nov. 20 and 21. “Anybody who has been to the show has commented and seen the growth,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. Ninety new exhibitors When the show opens, there will be around 90 new exhibitors, including Gunnebo, Mobotix, Liftmaster, Cypress Integration Solutions, SAFR from Real Networks and Security Brands. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnelLarger exhibitors at the show include Brooklyn Low Voltage Supply (distributor), Axis Communications, DoorKing Inc., NAPCO Security Technologies, and All American Monitoring. Because it is a regional show, some large companies have smaller exhibits that feature their local and regional personnel eager to meet with security professionals from the Northeast corridor. ISC East will be co-located with the Infosecurity ISACA North America Expo and Conference. The combination provides a comprehensive approach to physical and cyber security products and services. Rapid growth in past three years The audience at ISC East is unique – about 90% of attendees do not attend ISC West. The show has seen rapid growth in the past three years, and attendees report a new energy and passion among exhibitors and attendees. By every measure, the show will be bigger than last year, while maintaining the intimate, smaller vibe of a regional show. A “Crack the Tap” cocktail reception will be held at the end of the first day on the show floor. A charity activity on the ISC East show floor will be presented in partnership with Mission 500, an organisation that works to serve the needs of children and communities in crisis. At the Mission 500 booth which will be adjacent to the Main Stage, each exhibition attendee will be invited to create a “care package” of essential hygiene items that will be delivered to children and families in need, in partnership with Volunteers of America - Greater New York. Attendees may write a note of encouragement to be included in the package they assemble. Event will highlight security startups A Nov. 20 (Wednesday) session at ISC East will highlight startup companies in a format reminiscent of television’s “Shark Tank.” Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service. After the “Tech Tank” presentations, audience members vote live on their mobile app for their top choice, and the winner will be announced during the “Crack the Tap” cocktail reception.Four finalists will take to the main stage and provide a seven-minute pitch about their new product or service “It’s a programme that allows attendees to see and hear about cutting edge technologies,” says Nicole Miller, Senior Conference Manager, ISC Security Events. The four finalists, chosen from more than 40 exhibitor submissions, are Arrow Labs’ MIMS Smart Watch for mobile incident management; Cepton Technologies’ Helius Smart LiDAR System; SAFR from RealNetworks’ Facial Recognition system, and ZeroEyes’ Weapons Detection and Active Shooter Mitigation Platform. New partnership with ASIS New York Beginning in 2020, ISC East will be combined with the ASIS New York chapter’s annual conference and expo, which was held in May this year. Starting next year, the events will be rolled into one industry-wide expo and education event geared to serving the total security industry in the tri-state area (New York, New Jersey and Connecticut). In 2020 there will be an enhanced education programme along with the combined event next fall. In recognition of the new partnership, ISC East is involving the ASIS NYC chapter in this year’s show, too, with a booth on the show floor, and promotional logos and signage. The ASIS chapter will have a table at the SIA Honors Night event on Nov. 20. “We are really involving them this year to show we are working together and partnering going forward,” says Shaughnessy.
In addition to providing the Northeast’s largest security trade show, ISC East will include free conference sessions and keynote speeches right on the show floor and several paid workshops. The Nov. 20-21 event at New York’s Javits Center will also include vendor solution sessions from Axis Communications, Hikvision and NAPCO. Wide variety of paid workshops An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees, and location of the sessions on the show floor means attendees don’t have to leave the exhibition to take in a session. The paid workshops include technology sessions about cyber terminology for physical security integratorsThe paid workshops include an Active Shooter Workshop and technology sessions about cyber terminology for physical security integrators; and basic installation and configuration of video surveillance solutions. An OSDP (Open Supervised Device Protocol) Boot Camp Short Course will also be offered. As a smaller show, the topics of ISC East conference sessions are broader and of more general interest, rather than organised into focused “tracks” as at ISC West. Attendance at sessions can provide continuing education (CE) credits with organisations that partner with ISC East – one credit for each hour-long session. Attendees can use their Certificate of Attendance from any session to self-report their education hours to relevant industry bodies: ALOA (AEU education credits), ASIS (CPE continuing professional education credits) and NICET (CPD Continuing Professional Development points). An advantage of the International Security Conference & Exposition in New York is that much of the programming is complimentary to registered attendees Keynote sessions at the Main Stage The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management (on Day 1 – Nov. 20); and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration (FAA) (on Day 2 – Nov. 21). The two SIA Education@ISC East educational theaters on the show floor will be booked up both days with a variety of interesting topics. A new session covers penetration testing for physical security, presented by Michael Glasser of Glasser Security Group. A session on LiDAR (Light Detection and Ranging) sensors will be presented by Frank Bertini, UAV and Robotics Business Manager, Velodyne LiDAR. Another popular topic is Safe Cities, and FLIR will present a session on moving from secured to smart cities with intelligent, connected systems. New addition is Active Shooter Workshop The Active Shooter Workshop is a new addition to the ISC East programme. It has been a popular session at ISC West for three years now. At ISC East, presenters of the workshop will be David LaRose, System Director Public Health, Lee Health; and Ben Scaglione, Director of Healthcare and Security Programming, Lowers and Associates. At the end of the workshop, an additional hour of programming will be the “Stop the Bleed/Save a Life” session presented by Jerry Wilkins, Co-Owner of Active Risk Survival. The Main Stage will be the venue for keynote sessions delivered by Deanne Criswell, Commissioner, New York City Emergency Management, and Angela Stubblefield, Chief of Staff at the Federal Aviation Administration Woman in Security event A Women in Security Forum breakfast event will be held on Nov. 21 (Thursday). It’s the second annual event and this year will focus on diversity and inclusiveness in the workplace of the future. Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce”Moderator Valerie Anderson, President of Boon Edam, will lead a discussion on “Diversity 2.0: Next Steps for Creating an Empowered Workforce”. Panelists are Lisa Terry of Allied Universal, Andrew Lanning of Integrated Security Technologies, Elaine Palome of Axis Communications and Dawne Hanks of Milestone. The Women in Security event is likely to attract up to 100 attendees. SIA’s Women in Security is an active organisation, with monthly meetings and a newsletter that recognises prominent women in the security industry. “It’s really a group for both men and women,” says Mary Beth Shaughnessy, Event Director, ISC Events at Reed Exhibitions. “There are many programmes, recruiting efforts, and professional and networking opportunities. They are a robust group of people who are active in making a difference. It’s important to support women in the security industry, which is 95% male, and to develop a new generation of women to be a part of the industry’s future.” The keynote addresses at ISC East will also highlight two high-profile women.
Attendance has been growing steadily year-over-year for ISC West, and the 2018 show exceeded 30,000 total industry visitors for the first time. So it’s safe to expect ISC West 2019, April 10-12 at the Sands Expo in Las Vegas, will be bigger than ever. Preregistration for the 2019 show is on track to bring even more visitors than last year. “This is a show for everyone, for converged security,” says Mary Beth Shaughnessy, Event Director for Reed Exhibitions. “We bring a lot of different verticals together with IT and network security, physical security and robots and drones. It’s one-stop shopping and the number one security show in North America.” Identifying buying influencers The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show The event organisers of ISC West make a concerted effort to bring the industry’s top buyers to the show. The ISC West Executive’s Club is a ‘top buyer program’ created to welcome high-level buying influencers who have current projects in the pipeline. The program works throughout the year, networking, researching and identifying buying influencers among end users, integrators, dealers/installers and consultants who are working on current projects. Approximately 1,300 attendees are participating in the program this year. An Executive’s Club member might be an integrator working with several large projects or represent a school system that is building a new campus or retrofitting their systems. During the trade show, these guests get the VIP treatment with a variety of benefits, including a lounge, cocktail receptions, and continental breakfasts. Personalised matchmaking programs ISC West also provides personalised matchmaking programs to bring together these buyers with companies that can meet their needs. The Executive Club members are also led on guided exhibit hall tours, based on product interest, that highlight new and innovative solutions. The program also contributes to ISC West’s goal to grow its end user audience. In this case, it is a group of eager buyers with immediate needs. Another growing aspect of ISC West is its role shaping exhibiting companies’ technology roadmaps, in particular the timing of new product releases. Many new products and technologies are announced at ISC West, and attendees are conditioned to attend the show to see what’s new in the marketplace. “Vendors try and work to get whatever solutions they are promoting together in time for ISC West,” says Shaughnessy. “Vendors know that attendees have fresh budgets and new initiatives early in the year.” Network security products ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11 ISC West showcases the latest products, services, and technology including access control, video surveillance, disaster recovery, IT security products, network security products, wireless security products, and thousands more helping ensure safety by giving attendees the right tools and defenses to protect against security risks. In addition to the exhibition, ISC West will partner with the Security Industry Association (SIA) to make educational sessions available April 9-11. SIA Education@ISC will kick off the day before the start of the exhibition. The comprehensive program includes 85+ accredited sessions covering a range of industry topics aimed at providing the critical knowledge attendees need to protect and defend against developing threats in today's security landscape.