Articles by Monique Merhige-Machado
Being in the physical security industry for almost two decades has been an exciting journey, with significant changes that have impacted the world of security. Companies today must be proactive when it comes to securing their facility and are lucky to have so many choices when it comes to security technology. From the beginning, the ISC West show was always at the forefront of new technology and brought together the very best technology and industry professionals in the “City of Lights”. Back in 2001 when I first entered the security world, video surveillance was the key driver, and transitioning from analog cameras to IP video cameras was the talk of the town. In the early 2000s, the ISC West show was filled with video manufacturers showcasing their new IP cameras and the IT folks were just starting to get involved with the security decisions. Back then the ISC West show consisted of a myriad of video manufacturers exhibiting their camera lines. Where now in 2020 the high-profile enterprise-level camera manufacturers dominate the show floor. Over the last two decades, keeping up with the technology advancements of IP cameras was a difficult feat for most camera manufacturers and the high-profile manufacturers who had the funds to invest in R & D were the only ones that survived. Changing the game in video surveillance and access control In the early 2000s, the ISC West show was filled with video manufacturers showcasing their new IP cameras Another huge change that our industry has seen over the years was the increase in the number of acquisitions. Smaller security manufacturers started being acquired by the larger ones, which changed the game in video surveillance and access control. In addition to manufacturers, large security integrators like Convergint Technologies & Anixter were also buying smaller commercial integrators and dominating the market. At ISC West today, you will see predominately high profile – big name manufacturers and integrators where the smaller companies were either acquired or went out of business. Revolutions in the industry The security industry also faced a huge revolution with three major technologies driving growth in the security market – Network-based technologies (IoT enabled solutions), Access Control as a Service (ACaaS) and Mobile Credentials. ISC West saw this evolution coming and created specific educational seminars dedicated to these topics. Another big push that came into play in the last few years was being able to integrate a host of technologies like video and access control by using an open architecture platform. Many partnerships were formed in the security industry due to this massive push for integration. At ISC West, we now see many companies having their partners sharing booth space. This helps reduce costs for exhibitors in addition to giving smaller companies credibility by being recognized with the bigger players in the industry. In addition, ISC West makes it easy for attendees to plan out their show schedule in advance with the mobile app; creating a convenient way to access show information from mobile devices. From the beginning, the ISC West show was always at the forefront of new technology Emerging excitement Today, ISC West continues to be an exciting show that is jammed packed with educational sessions, networking events, and new pavilions that help segment the security industry into different sectors. An example of some new technology pavilions includes drones & robotics, loss prevention & supply chains, and emerging tech. All new start-up companies that are 5 years old or less can be part of the emerging tech section of the show. Here entrepreneurs can unveil new and upcoming security technologies; creating a win win situation for any size business looking to make its name known in the industry. New technology, innovations and rising trends Another huge focus at the ISC West show is public safety. A full range of solutions are offered at the Public Safety Pavilion including barriers/bollards/gates/perimeter security, surveillance, access control, and alarms - along with innovative technologies for gunshot and drug detection, license plate recognition, acoustics, facial recognition and AI, connected vehicles, communication systems and devices, alerts and monitoring, and active shooter solutions Today, ISC West continues to be an exciting show that is jammed packed with educational sessions, networking events, and new pavilions and training. Virtual reality demonstrations have also been available at the show to help attendees with preventative measures when it comes to school and public safety. Some new vape and metal detection technology built on the IoT concept will be featured at ISC West 2020 to help combat the vaping epidemic in our country. With active shooter incidents on the rise, metal detection and perimeter protection at schools will be an important part of the show. Awards and showcases When it comes to show press, we have also seen an influx of awards for security manufacturers that are exhibiting at the show. The major security publications have been offering manufacturers the opportunity to submit a product in distinct categories and win a prestigious award at the show. This creates “buzz” about your product and great for social media postings. Live video interviews at an exhibitors’ booth has also become a very popular tool to increase brand awareness and thought leadership for exhibitors. The ISC West show offers numerous ways to drive traffic to your booth and promote new product launches seamlessly. Over the years, the show has created a conduit The ISC West show offers numerous ways to drive traffic to your booth and promote new product launches seamlesslyfor manufactures and integrators to showcase new products and technologies to end users across multiple vertical markets. At the top of the game While the security industry continues to evolve, the one thing that stays constant is the wealth of information that ISC West offers to its attendees. The show always brings together the latest technologies and thought leaders that will continue to change the game in security for years to come.
Infusion Direct Marketing, a public relations firm specialising in the security industry, announced that the company has kicked off 2020 with a new sales representative agreement in the Florida territory with Security Network Associates (SNA) of Colorado. In this new sales role, Infusion Direct will be responsible for supporting SNA’s sales efforts for IPVideo Corporation’s HALO IOT Smart Sensor in the state of Florida. HALO has taken off this year in response to the nationwide youth vaping epidemic. It is the only product to detect vaping with Nicotine or Marijuana (THC oil). Vape and smoke detection In addition to vape and smoke detection, HALO offers several safety features including abnormal sound detection, chemical detection and air quality monitoring. The product has been exceptional at helping schools across the country combat vaping with sales in over 1000 schools in the US and has recently expanded into international markets. Over the past twelve years, Infusion Direct has made a huge impact on the security industry by handling public relations and media planning for a wide variety of clients nationwide ranging from high profile security manufacturers to security system integrators. Infusion Direct has represented IPVideo Corp as its public relations arm for many years" “Infusion Direct has represented IPVideo Corp as its public relations arm for many years. They know the security industry well and we are looking forward to them leveraging that knowledge to support the dealers in Florida,” states Rick Cadiz, IPVideo’s VP of Sales & Marketing. Extensive industry knowledge With its corporate office located at the W Executive Suites in Port St. Lucie, Florida and extensive industry knowledge, Infusion Direct was the perfect choice to help increase HALO’s brand exposure in the Florida territory. “As managing director for Security Network Associates (SNA), I am pleased to announce a new partnership with Monique Merhige and Infusion Direct to support our growing sales efforts in the state of Florida,” states Michael Davis, SNA’s Managing Director. “We are all well aware of the exceptional track record Infusion has had partnering with industry leading technology manufacturers”, says Davis. Now we are happy to bring that same drive and excellence to help us support sales of IP Video's HALO Smart Sensor in the Florida market.” Improve school safety Infusion Direct continues to stand out from the “typical” public relations firms out there and offers clients an expertise in the security industry that is second to none. “We are proud to join forces with such prestigious companies as SNA and IPVideo Corporation to help facilitate the growth of HALO in the Florida market,” states Monique Merhige, Infusion’s President. “Our goal is to help schools across Florida combat the vaping epidemic and also improve school safety with this innovative security technology.”
Infusion Direct Marketing, a public relations firm specialising in the security industry, announced that the company has kicked off 2019 with the launch of its new corporate website www.infusiondirect.com and the opening of a new office in the sunshine state of Florida. Over the past twelve years, Infusion Direct has made a huge impact on the security industry by servicing a wide variety of clients nationwide ranging from high profile security manufacturers to security system integrators. In early 2019, the company opened the door to a new corporate office located in the heart of Port St. Lucie, Florida and recently launched a new corporate website. Infusion Direct wanted to help make it easier for customers and prospects to view its wide portfolio of work which includes photography, press releases, byline articles, cover stories, brochures, and case studies. Standing out from other PR firms The refreshed website has a new look and feel that encapsulates the security industry and provides a detailed company backgroundThe refreshed website has a new look and feel that encapsulates the security industry and provides a detailed company background, services section, work portfolio, customer testimonials, extensive client list, and differentiators that make Infusion Direct stand out from the ‘typical’ public relations firms out there. “We pride ourselves on offering clients an expertise in the security industry that is second to none,” states Monique Merhige, President at Infusion Direct Marketing. “As an entrepreneur, I believe in offering marketing and public relations services in an industry that we understand and can write about effectively. Too many agencies out there think they are experts in everything without any specialty areas; which can lead to dissatisfied clients.” Facilitate the growth of Infusion Infusion’s future plans includes expanding and working with security clients and strategic partners in the state of Florida“We are proud to represent Infusion Direct Marketing in the security industry and feel the launch of their new website and Florida office will facilitate the growth of an already successful organisation,” states Adam Messina, President at ThinkReps LLC. Infusion’s future plans includes expanding and working with security clients and strategic partners in the state of Florida. Recently, Infusion Direct teamed up with the Pharus Group, a Florida-based business management advisory firm that developed its new website and will be instrumental in helping Infusion Direct offer additional marketing services to its clients. Over the past twelve years, Infusion Direct has provided the right public relations expertise to help security businesses increase brand awareness and has no plans of slowing down.