Michael Bräuer

The four ABUS group companies presented their new packaging concept as well as sales support solutions Around 40,000 visitors from over 110 countries flocked to the Messe Essen conference centre in the last week of September 2014. When they arrived, the many attendees were welcomed with the ABUS Group's conference motto: "Welcome to a world of security". At our 550 m² exhibition space, they were able to see the networked security solutions available to the consumers of today and tomorrow at first hand. Alongside numerous product innovations, the four ABUS group companies presented their new worldwide packaging concept as well as sales support solutions for specialist trade partners. In keeping with the topic of integrated system solutions, networking was at the heart of the ABUS group's presence at this year's trade fair. Industry professionals were shown how products from the areas of mechanics, electronics, alarm systems and video surveillance can be combined in integrated security systems. The four companies operating under the ABUS brand – August Bremicker Söhne KG, ABUS Security-Center GmbH & Co. KG, ABUS Pfaffenhain GmbH and ABUS SECCOR GmbH – demonstrated, amongst other things, a new generation of mechanical security accessories featuring an integrated alarm function, a new range of IP cameras for professional users, mechanical and electronic entry control systems, as well as the new Secvest wireless alarm system. Alongside these were solutions from the 'safety at work' field: an entirely new market segment, which attracted a great deal of attention amongst visitors. "This year's Security Essen was another complete success for ABUS. Over the trade fair's four days, around 120 of our employees were able to present an extensive portfolio of innovations to our numerous international guests. We have also received extremely positive feedback from various opinion makers – both for our market-orientated security solutions and for our contribution to preventative educational work, in programmes such as our premium partnership with the 'K-Einbruch' home security initiative, for example" says Michael Bräuer, Marketing Director at ABUS. Those responsible already have the next event in September 2016 marked in their calendar, and not just because this year's experience was so positive.

Among the products being shown will be the new range of mechanical additional security facilities with integrated alarm function The entire world of security technology will be exhibited on more than 550 m2. Visitors to the ABUS Group stand (hall 1, stand 108) at the “security essen 2014” can see for themselves from September 23 to 26, 2014. This year, the Germany quality manufacturer will be emphasising, above all, networking: mechanical and electronic components, alarm systems and video surveillance are combined into integral security solutions. Among the products being shown will be the new range of mechanical additional security facilities with integrated alarm function, a new IP camera series and mechanical and electronic access control systems. Also exhibited will be the new Secvest wireless alarm system as a development of the successful Secvest 2WAY wireless alarm system. For industry professionals to the “security essen 2014”, a visit to the ABUS stand is again an appointment not to be missed. For the best in window and door security, access control, fire safety, video surveillance, alarm systems and locking systems, you have to pay a visit to stand 108 in hall 1. The German quality manufacturer offers individual solutions for homes and companies, but also knows all about intelligently networking independent security technologies. With its innovative mechatronic window and door security devices, which can mechanically protect against burglary and simultaneously activate a wireless alarm system, ABUS is paving the way for widespread use of comprehensive security technology. This pioneering spirit is regularly recognised by experts with the highest accolades  – in independent product tests and international awards. “For ABUS, “security essen 2014” means even more networking of our key technologies, providing even more security for our customers”, explains Michael Bräuer, Marketing Director at ABUS. Mr Bräuer continues: “The innovative power of our brand is confirmed by numerous honours, such as the “Most Innovative Brand Award” in the Plus X Awards.” Discover the ABUS world At the trade fair, the four companies in the ABUS Group – ABUS August Bremicker Söhne, ABUS Pfaffenhain, ABUS Security-Center and ABUS Seccor – will be presenting their products together. Over 100 members of staff will be available there to talk to. The reception alone at our stand will be impressive with a video wall – approx. 15 m wide and 5 m high – which will take you on a film journey into the ABUS world. You can experience the innovative products from the security expert being put to use.