Karl Erik Traberg
Articles by Karl Erik Traberg
2015 was a year of consolidations: The spring of 2015 recorded the highest acquisition rate for a six-month period in 10 years. There were single-digit market growth rates reported in video surveillance due to price erosion affecting revenues. Video solution providers are expanding into access control, and both are slowly but steadily moving into the cloud. Users want the efficiency benefits of converging access control with video verification and unified operation. There are more cloud offerings. Commoditisation is occurring from strong price competition at the lower end of the market with Asian camera manufacturers leading the way, taking market shares from premium brands. Consumer growth in security industry of video surveillance, access control and wearables The main technologies currently seeing the highest compounded annual growth are consumer video surveillance, access control as a service, and wearables. Thermal imaging, edge recording and video surveillance as a service are among the technologies with the lowest growth compared to expectations. User interfaces on all platforms/devices are becoming the norm; devices are becoming more mobile (including drones!) and wearables are increasingly being adopted. Growing consumer use is requiring legislation. Remote diagnostics are coming into play in security; video analytics are more common. Digitalisation & virtualisation Digitalisation for consumers (social media, tech offerings from financial companies and wireless service providers) are helping to drive IP conversion in the security industry: the advantages people have at home are desired at work, too. Public and private entities are sharing access to video and security systems as standards are beginning to emerge making this possible (open platform VMS). Video imaging is being used for more than security: VMS is becoming a business enabling technology. The transition from legacy analogue equipment to IP video solutions is marching forward due to “total package” offerings including analytics; also higher virtualisation, edge and cloud based storage. The Internet of things (IoT) and home automation are combining huge numbers of devices to our online data; major players like Apple, Google/Nest, Amazon and Samsung are investing in the smart home. Chinese vendor dominance in the security industry Influences from the consumer environment will drive more ease-of-use in security applications. There will be continued vendor and channel consolidations. Chinese vendor dominance will continue for low-end cameras and simple installations. Chinese solutions are ripe to move into open platforms for better interoperability among other security components Body worn camera technology has been proprietary, similar to traditional CCTV: These solutions are ripe for moving into the open platform paradigm for better interoperability among other security components. Police in the U.S. are moving away from expensive, custom-only PSIM solutions to smart wall command centres with geo-spatial representations (using GPS) and interactive mapping with weather, traffic flow displayed, and beacon alerts to dispatch officers. Milestone Systems in 2015 – new product launches and community engagement 2015 has been a tough market for many with the Chinese price pressures. However, Milestone increased our growth rate and expanded our service offerings along with the number of employees. We launched all-new, free eLearning for the Milestone Husky and XProtect Smart Client to quickly build up expertise for our users. In 2016 we will have more frequent product releases and even more Milestone community engagement, including on-site beta testing with our solution partners’ integrations. New training and certification courses will be available, too: self-paced online, webinar and face-to-face – all role- and task-based for optimal performance on the job. More distributors and alliance partners are establishing their own brand offerings via OEM relationships. There is a whole new world of opportunities ahead for Milestone and our partners. Video management software fits into a broad range of business management applications such as enterprise resource management, operations and supply chain management and also in customer relationship management. The adoption is speeding up as vendors and system integrators learn to include both security and business solutions in the offerings. The key opportunity for the Milestone partner network participants is to shift the conversation with customers from cost to business value and to generate interest in larger investments in new technology and solutions for an enhanced business purpose. See the full coverage of 2015/2016 Review and Forecast articles here
There is convergence of both the video and access control technologies, and of the companies themselves Milestone Systems 2014/2015 Review and Forecast: Milestone Systems is always in touch with our vast ecosystem of partners around the globe as we support them in their customer projects and needs. We partake in hundreds of industry events, road shows, and meetings, also holding our own partner conferences in every region to ensure face time with our stakeholders. We do annual partner and customer surveys, and we adjust our product development and other business initiatives in response to the input. In addition, I manage the company’s interaction with market and financial analysts, discussing what each of us is learning from the feedback in our worlds. As we look into the coming year, Milestone is seeing a series of trends that can be organised into three categories: changing market conditions, evolving technology and next steps in end-user behaviour. Changing market conditions Technology partnerships are at the top of the changes we see in the physical security market. Many integrators and vendors of video surveillance and access control are embracing collaborative products/systems and co-branding opportunities for more solutions-oriented offerings. Companies that may have previously been competitors are now working together. The industry is incorporating the open approach to partnering that Milestone Systems has always promoted. No one company can do it alone; “there’s strength in numbers” as the cliché goes. Partnering is a force multiplier for business success and engenders more innovation for the benefit of the customers. Double-digit growth rates in video surveillance are still being fueled by analogue-to-IP conversion, terrorism concerns and business intelligence applications of the technology. We do not yet know the effect that HDTV will have, which could speed things up even more. There is strong price competition in the lower end of the network camera market, with Asian camera manufacturers leading the way. IP hardware innovation has difficulties competing with the low-cost cameras that have similar features to current network models. It is becoming difficult for high-end brands to compete with low-cost bundled hardware and software in this segment of the market. Video providers are expanding into access control (Axis, Bosch, Milestone Access Control Module for integrations with XProtect Smart Client) and vice versa with Access Control providers realising that customers prefer to not only verify their access events with video but also to view and manage the activities together from the video interface. So there is convergence of both the video and access control technologies, and of the companies themselves. Evolving technology High resolution video equipment continues to be brought to market, both in IP products such as 4K Ultra HD and in the analogue response with HD CCTV. Mobility and wearables are big stuff! User interfaces on all platforms are becoming the norm. Devices are becoming more mobile all the time, and wearable (the ultimate mobility – hands-free). Remote diagnostics are very popular: one example is the Milestone Customer Dashboard, which was an industry-first online tool for partners to track the status of their customer installations. Analytics software is being deployed with video, enabling improvements in both security and business processes. In the high-end market we see investments in “heavy” analytics applications, and in the low-end of the market there is demand for basic analytics applications at very low price points. Next steps in end-user behaviour More IT IQ than ever is demanded of security integrators. In parallel, more easy-to-deploy solutions are being demanded of the manufacturers by the security installers. Systems integrators from the IT industry are stepping in to the physical security sector with IT administrators having to work with the IP security systems from their role as network managers. The transition to IP in video and access control solutions increases demands for “total package” offerings. Open platform video management software is stepping up its role as business-enabling technology that incorporates a vast range of integration opportunities. The Internet of Things (IoT) and home automation will become a significant element in the market in the next five years. Major players like Apple, Google and Samsung are investing in the smart home and developing new internet devices. These internet “atoms” will be omnipresent and will drive the remaining phase of convergence to IP even faster in the B2B market. See the full coverage of 2014/2015 Review and Forecast articles here
The Milestone Post will post blogs and other articles from it's universe of stakeholders Milestone Systems, the open platform company in IP video management software (VMS), recently launches a new mini-website called The Milestone Post for publishing thought leader articles with its global ecosystem of partners and customers. The site will post blogs and other articles from the company’s own wealth of expertise and from its universe of stakeholders, with the goal to continue educating business people from a broad spectrum of industries about networked video monitoring in action, practical advice, trends, concepts and innovative visions. Premiers lead article Lead articles for the premier of The Milestone Post include ‘Recalibrating the Market’ by Milestone Director of Large Accounts Keven Marier, ‘The World Is Changing – Are You?’ by ISONAS CEO Rob Mossman, and ‘Too Many Cooks Don’t Spoil the Pot’ by consultant Paul Boucherle. A blog by long-time Milestone Communications Manager Courtney Pedersen called ‘It’s NOT a Wolf!’ describes the history and meaning of the popular Milestone Systems ‘mascot’ whose watchful eye has been used in the company’s worldwide branding since early 2004. Thoughtful pieces reflecting the viewpoints from Milestone managers, partners, consultants, customers and industry journalists will be posted. These will describe interesting concepts, new ideas and emerging trends; share technology know-how, best practice and blueprints; air opinions or comments and in-depth interviews. Customer stories and partner project ‘lessons learned’ will provide useful knowledge for all kinds of implementations. Convenient central repository “Over 17 years Milestone Systems has built up a treasure trove of documented expertise as the globally leading provider of IP video management software. This intellectual capital has been presented separately in different security media over time but now, in The Milestone Post, has a home of its own as a convenient central repository for easy access by all of our stakeholders - current and future,” says Karl Erik Traberg, Head of Corporate Communications, Milestone Systems. “Highlighting the expertise in our universe of partners and customers is integral to our open business model and vision. Our goal is to generate insights that inform our thinking, add value to our efforts and help shape the world in which we operate.” Milestone Systems has a worldwide ecosystem with thousands of partners: distributors, system integrators, resellers and A&E consultants who work with the company’s VMS to install video monitoring solutions. Milestone’s open platform technology also enables unlimited combinations with many alliance partners who are third-party manufacturers of cameras, storage devices and other systems. Thousands of customer installations have been achieved to date, in every business sector.