Suprema Inc., a provider of biometrics and security solutions, announces that the company has appointed Baudoin Genouville as the managing director for Suprema Systems GmbH. Responsible for Suprema's Pan-European (excluding UK and Ireland) and North African operations, Genouville will be based on both Germany and France offices, where he will lead local sales and technical support team as well as playing key roles in marketing and public relations across Europe. After joining Suprema Inc. in 2013, Genouville has been involved in technical alliances with major security manufacturers, and also played a strategic role in Suprema's recent global rollout and growth in enterprise market. National security industries In recent years, Genouville has moved back from South Korea to Europe with the mission of further growing Suprema local Partners and Suprema presence in national security industries. We have already started for long in the UK then in Americas, Middle-East, finally Asia" “That is not a radical move for Suprema Inc. to localise its Sales and Support closer to our customers. We have already started for long in the UK then in Americas, Middle-East, finally Asia. It is a proven strategy that pays off. With local branches and dedicated staff across Europe, Suprema Inc. will better serve its BioStar2 line distribution Partners. Businesswise, the relation will remain identical, with direct sales to our European certified Partners only (not to end-users). However, our local set-up in Europe will see increased consulting operations and support actions for the benefit of our End-Users,” said Genouville, Managing Director of Suprema Systems GmbH. Improving localised sales "The last 6 years at Suprema Inc. have been fascinating. We are a technology-based company, leader on its product range, quickly implementing changes with dedicated teams working together in the same direction, as a family. I hope to drive that same spirit to our Suprema forces in Europe, for the years to come," Genouville added. Earlier this year, Suprema also appointed Jamie McMillen as Managing Director of Suprema Systems UK Ltd which covers the company's sales and marketing operations over United Kingdom and Ireland market. Along with the company's EU operation, Suprema plans to expand its UK and Pan-European footprints to improve localised sales, marketing and technical support services.
Baudouin Genouville to address manufacturers about fingerprint access control systems at All-over-IP Expo 2016 Suprema Global Alliance Manager – Baudouin Genouville will address Russian manufacturers of access control systems, system integrators, security installers, and end-users interested in better security and convenience with key takeaways regarding the use of fingerprint access control systems at All-over-IP Expo 2016 in Moscow this November. Keynotes to learn before installing fingerprint technology After attending Baudouin Genouville’s keynote presentation, the audience will be able to select a fingerprint technology depending on their needs. They will learn to successfully avoid common mistakes that occur when installing a fingerprint system. Baudouin Genouville commented, "Fingerprint recognition is not a gadget anymore. It is becoming our daily life with the use of smartphones. People find it convenient, they are getting used to it. The world is changing quickly and the companies that do not take the turn at the right time might experience hard time in the future".
The event welcomes professionals who seek a deeper understanding of business opportunities available in the IP-enabled world We are very excited to announce new big names who confirmed to speak at All-over-IP Expo 2015, to be held in Moscow on November 18–19. Inspirational keynote hours delivered by security, video surveillance, identity management, access control, network and storage experts set the standard for the educational sessions this year. Eric Fullerton, CEO, Vicon Industries. Maarten Mijwaart, General Manager, Nedap Identification Systems. Erik Ejdrup, VP Sales, Ubiquitech. Baudouin Genouville, Global Alliance and Integration Manager, Suprema. John Waghorne, IAM Principal Product Manager, Oracle Corporation. Back in 2008, All-over-IP Expo began as a community welcoming professionals who seek a deeper understanding of business opportunities available in the IP-enabled world. We have been building a clearinghouse of knowledge and future vision from the world's most inspired business leaders ever since. Speakers to meet local sales partner and customers In 2015, global top-level keynote speakers are to meet up with local sales partner and customers across six theatres including Identity Management and Access Control Conference, Intelligent Video 2.0/Machine Vision Conference, Intelligent Video 2.0: Storage, Networks, Cloud Conference, Smart City Conference, Global Keynote Theatre and CEO Sessions. All-over-IP Expo 2015 is a networking platform for global IT, surveillance and security vendors, key local customers and sales partners where they share knowledge and exchange ideas that are financially rewarding for business. All-over-IP Expo brings together major brands to ensure the best marketplace for the latest technology and innovation, and to lead customers to the Next Big Thing.
When asking exhibitors at IFSEC International 2015 about what drives their markets, many cite system integration as a key factor. And they want more of it. Integration as business “driving force” For example, John Davies of TDSI says customers are now seeking out system integration. “They want a solution rather than components, such as linking access control with building management systems or with an organisation’s IT network to control access to its computers,” he says. Suprema – a specialist in fingerprint biometrics based in South Korea – is also reaping the benefits of a drive towards greater integration. Baudouin Genouville, global alliances and integration manager, says the main driver for their business is the integration of the company’s fingerprint readers with third-party access control software. “This is possible because we provide an SDK (Software Development Kit), and the industry understands it well. The more people who know your SDK, the more integration there is. Another example of integration is that we can embed our BioStar2 software in a NVR to run access control – that is what I mean by integration. Every year I come to IFSEC I see the trend towards more integration. This is a big trend and won’t change,” says Baudouin Genouville. TDSI’s John Davies says Europe was in the doldrums until three or four months ago, but is starting to show promise. The UK market is buoyant with sales up 10% while the Middle East, Southeast Asia and China are very buoyant Video and access control integration According to video solutions company Avigilon, we are also seeing more integration of access control with video surveillance. An example is video verification, according to Willem Ryan, director of product marketing. “To have video verification of alarms, for example, to have those integrated tightly is a good thing. Another example is managing doors and identities over IP. Our products have to work together with IT security. You need to have the technology to play well within that IT ecosystem.” At video specialists Wavestore, integration is their raison d’etre. “With a truly open platform, what we do well is to bring disparate technologies together. We can put it all together and run it seamlessly," says James Smith, director of marketing. Market trends At IFSEC International, exhibitors also share their views on the wider security market and technological trends. TDSI’s John Davies says Europe was in the doldrums until three or four months ago, but is starting to show promise. The UK market is buoyant with sales up 10% while the Middle East, Southeast Asia and China are very buoyant. “There are a lot of infrastructure projects going on in China. All in all, we are experiencing double-digit sales growth since 2012.” A few years ago, video analytics was over-hyped and under-delivered. Now it is quickly becoming part of a system, and is being used beyond security as a business tool Avigilon’s Willem Ryan says it’s an interesting time in the security market, and it is being driven by the increased need for and development of high-definition surveillance, with 4K (8 megapixels) being “part of the conversation”. We are also seeing a resurgence in video analytics, says Ryan. A few years ago, video analytics was over-hyped and under-delivered. Now it is quickly becoming part of a system, and is being used beyond security as a business tool, with the security department being transformed from a cost centre to a value centre. He goes on to say that the consumer market now expects high-definition video, so that creates a demand for better and better resolution in the surveillance market. IFSEC exhibitors mostly agreed: Integration is critical in the development of new security solutions, while the growing presence of IP contributes to their ease of implementation.
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