Summary is AI-generated, newsdesk-reviewed
  • Incode launches on-device age estimation, enhancing privacy with no face data transmission.
  • New age estimation complies with global laws, protecting under-16s' online access and privacy.
  • Technology ensures age verification without ID; data stays on user's device, enhancing trust.

Incode Technologies has introduced its On-Device Age Estimation, a robust age verification solution that performs age estimation and liveness detection directly on users' devices. This innovation marks the first instance where Incode's proprietary models are entirely available on a device, aiming to enhance user privacy by keeping facial data entirely on the user's device.

The service is distinguished by its integration with advanced deepfake and spoofing defences, designed to meet increasing regulatory demands. With over 30 age assurance laws currently enacted globally, including the UK's Online Safety Act’s stipulation for a "highly effective" age check, there’s a pressing need for reliable age verification. Incode's solution aims to bridge the gap between regulatory compliance and user trust by offering a seamless, inclusive age verification method that prioritises privacy.

Facial age estimation technology

The service is distinguished by its integration with advanced deepfake and spoofing defences

When users need to verify their age online, Incode’s technology facilitates this directly through the device’s camera, analysing the user's face without transmitting or storing any facial data. What is communicated beyond the device is the age estimation result and relevant metadata to detect any potential tampering, such as the use of fake camera feeds or prerecorded videos.

Ricardo Amper, Founder and CEO of Incode, emphasised, “We have always believed that privacy and fraud prevention are not a tradeoff, but part of the same problem - solved together or not at all." He further noted the global legislative shift towards mandatory age checks, asserting the importance of making the verification process as efficient and unobtrusive as possible.

The age assurance industry traditionally relies on a privacy policy that mandates the careful handling and deletion of biometric data after an age check. Incode’s on-device estimation enhances privacy further by analysing facial data locally on the user's device, ensuring neither Incode nor any client platform can access the biometric details or facial images.

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