iDenfy, a global player in the realm of identity verification and fraud prevention, has unveiled its latest integration on Adobe Commerce, previously known as Magento.
This new integration aims to assist online businesses by adding a sophisticated security layer to their platforms, particularly benefiting enterprise merchants with a more intuitive onboarding process. This system helps minimise account fraud, protect users, comply with ever-evolving regulations, and enhance the overall shopping experience.
E-commerce fraud: A growing concern
The threat of e-commerce fraud is a significant challenge for online businesses globally, with international merchants losing billions each year to account takeovers and identity theft.
In the United States alone, such frauds are anticipated to account for 35% of total fraud incidents by 2025. As digital commerce expands and international transactions become commonplace, verifying user identities has become as crucial as selling the products and services themselves. Ensuring that businesses can authenticate users at pivotal points in the onboarding process is essential in today’s digital economy.
Advantages of Adobe Commerce
Adobe Commerce is a highly adaptable platform designed for enterprise-level businesses
Adobe Commerce is a highly adaptable platform designed for enterprise-level businesses, enabling them to build, manage, and upscale customised online stores.
It supports multi-site and multi-brand operations and provides personalised shopping experiences through integration with systems such as ERP and CRM, all underpinned by Adobe’s cloud infrastructure and advanced AI tools. This technology facilitates secure, high-performance digital shopping experiences accessible across various devices and global markets.
Strengthening identity security
iDenfy's verification solutions are tailor-made for Adobe Commerce users who require enhanced identity security to prevent fraudulent activities on their online platforms.
The service verifies user identities using government-issued documents, which are easily recognisable through their biometric facial markers. Domantas Ciulde, CEO of iDenfy, emphasised the company's commitment to helping online businesses grow securely and remain compliant while ensuring fast customer onboarding. Users simply need to undergo face verification and present an ID card to complete the process.
Accuracy and fraud prevention
The system can verify over 3,000 document types from more than 200 countries and territories
iDenfy maintains a team working continuously to ensure a 99.99% accuracy rate in processing face recognition data from real users.
The system can verify over 3,000 document types from more than 200 countries and territories, reducing the possibility of identity theft, fraudulent accounts, and criminal activity. The service is designed to thwart attempts using 3D masks, fake images, and other forms of fraud, with users having the flexibility to use any digital device for verification.
Mitigating high-risk activities
Account takeovers and the creation of multiple accounts for exploiting referral programs and loyalty points are just some of the high-risk activities that iDenfy helps mitigate.
Its identity validation technology is crucial during account registration, high-value purchases, withdrawals, and accessing premium services. Ciulde noted the challenge e-commerce companies face in balancing customer experience with security and encouraged the adoption of robust identity verification and fraud protection solutions that do not disrupt the customer journey.
Facilitating global expansion
Businesses spanning over 100 countries utilise iDenfy’s KYC, KYB, and AML screening solutions, benefitting from faster onboarding, reduced manual reviews, fewer false positives, and adherence to global regulations.
The integration offers merchants fully configurable workflows, including the ability to set risk-based rules, document-type filtering, country restrictions, and implement custom verification steps like address proof checks, simplifying geographic expansion.
iDenfy, a global RegTech hub that specialises in identity verification and fraud prevention tools, announces its latest integration on Adobe Commerce (formerly known as Magento).
iDenfy’s KYC integration will now help online businesses to add an advanced security layer to their Adobe Commerce stores owners. Specifically for enterprise merchants, it helps to provide a more straightforward onboarding way that minimises account fraud, protects users, maintains compliance with evolving regulatory requirements and ensures seamless shopping experience.
Seamless shopping experience
E-commerce fraud is an important issue for all online businesses worldwide. International online merchants are losing tens of billions of dollars every year, specifically due to various types of fraud, such as account takeovers and identity theft, which, according to industry research in the US, reached 35% in 2025.
Digital commerce is growing and transactions are becoming international; the need to confirm user identities has become equally important as selling products or services. This is why offering companies to authenticate users at crucial stages in the customer onboarding journey is a must in today’s digital landscape.
Multi-brand support
Adobe Commerce is a powerful, for enterprises tailored platform that allows any business to build, manage, and scale highly customised online stores, both B2C and B2B. The platform offers flexible storefront creation, multi-site and multi-brand support, as well as personalised shopping experiences with integrated back-office systems, such as enterprise resource planning (ERP) and customer relationship management (CRM).
Those systems are supported by Adobe’s cloud infrastructure and the latest AI tools. With its ability to be accessible globally, robust APIs, and advanced checkout, Adobe Commerce empowers brands to deliver secure, high-performance digital shopping experiences across any devices and markets.
Preventing fraudulent tricks
iDenfy’s identity verification solution is specifically created for merchants who use Adobe Commerce and have a need to enhance their website's identity security to prevent fraudulent tricks or scams happening in their business online. iDenfy specifically helps to confirm user identities by allowing to use any type of government-issued documents, which are clearly recognisable by their face biometrics.
Domantas Ciulde, the CEO of iDenfy, stated, "Our main goal in the company is to help online businesses to grow safely, stay compliant, and keep customer onboarding fast." The users just need to take a quick face verification ritual and provide a government-issued ID card in order to finish the process.
Handling all challenging situations
iDenfy uses an internal staff that works around the clock to handle all challenging situations and processes related to real users' face recognition data in order to maintain a 99.99% accuracy rate. The system is able to recognise and verify over 3,000+ document types from more than 200 worldwide countries and territories to ensure that clients can be verified regardless of their origin.
It is crucial to keep in mind that during the verification process, the system has been specifically designed to prevent 3D masks, fake images attempts and other fraud types. It reduces the likelihood of identity theft, fraudulent accounts, and even criminal activity, in addition, users can utilise any digital device to perform verification.
Fraud protection solutions
Account takeovers or opening several accounts to take advantage from referral programs, abusing loyalty points, and gaining illegal access to private client profiles are all examples of this. When engaging in high-risk activities like account registration, high-value purchases, withdrawals, reward claims, or access to premium goods or services, iDenfy is there to minimise these risks and validate identities.
“Today's e-commerce companies are increasingly struggling with finding a balance between customer experience and security. We encourage retailers to integrate robust identity verification and fraud protection solutions without interfering with their customer journey by connecting with Adobe Commerce,’’ added Domantas Ciulde, CEO of iDenfy.
Enabling simpler expansion
Businesses already in over 100 countries rely on iDenfy’s KYC, KYB, and AML screening solutions, as it provides faster onboarding times for real consumers, fewer manual reviews, fewer false positives, and worldwide regulatory compliance that enables simpler expansion of companies geographically.
The integration provides merchants with access to fully configurable workflows, including risk-based rules, document-type filtering, country restrictions, and custom steps such as proof of address verification.
