ConnectWise has announced the appointment of Craig Rones as its new Chief Marketing Officer. Rones will spearhead global marketing strategy, refine brand positioning, and drive demand generation efforts. He is set to report to Manny Rivelo, Chief Executive Officer of ConnectWise.
Rones steps into his role at a pivotal moment as Managed Service Providers (MSPs) and IT teams grapple with the challenges of AI integration, increasing cyber risks, and evolving customer demands. With the recent rollout of the ConnectWise platform and its integrated AI features, Rones aims to align the company's platform positioning with tangible partner outcomes, offering MSPs pathways to boost revenue without increasing workforce strain by leveraging an intelligent, automated system and insights drawn from over 25 years of industry experience.
Category-defining moment
“Craig is the exact leader we need for this next chapter, and I am thrilled to welcome him to ConnectWise,” said Chief Executive Officer Manny Rivelo.
“He is a builder who brings an incredible mix of strategic vision, operational depth, and deep empathy for the channel. Craig understands that a great platform is only as strong as the trust behind it. His track record of building high-performing go-to-market organizations at leading cybersecurity and technology companies will help us elevate our partnership with the MSP community. He is here to ensure that as we advance Predictive IT™, our partners have the resources, the clarity, and the support they need to thrive.”
Enhancing operational leverage
Craig Rones commented on his new role saying, “I chose ConnectWise because this company sits at the centre of the global MSP and IT ecosystem, with a rapidly evolving AI-native platform, and the passion and depth of its partner community is unrivalled in the industry. My focus is on accelerating our platform’s value and delivering real, material outcomes for our partners. We are going to show exactly how native automation and applied AI help partners grow revenue without growing labour – driving operational leverage into stronger margins and enterprise value, securely.”
A metric-driven marketing approach
Rones brings a wealth of experience in expanding global technology and security organisations
The appointment of Rones highlights ConnectWise's ongoing dedication to a transparent, partner-focused, and evidence-based marketing strategy. His leadership is expected to unify the corporate brand under a mission centred on converting platform innovation into measurable business results, using solid insights, real-world data, and the extensive MSP community expertise that distinguishes ConnectWise.
With a career spanning over two decades, Rones brings a wealth of experience in expanding global technology and security organisations. Previously, he held the role of CMO at LevelBlue (formerly AT&T Cybersecurity) and Trustwave, where he was instrumental in strategic brand positioning.
His earlier tenure at NTT DATA and Dell included senior marketing leadership roles. His professional journey started as a Certified Public Accountant specialising in corporate finance and turnaround advisory, an experience that equips him with a data-driven approach to marketing, linking investments directly to both business value and partner success.
