Allied Universal, a prominent security and facility services firm, has announced the appointment of Melissa Butler as its new Vice President of Communications.
Butler will spearhead a range of communication strategies throughout North America to enhance the company's brand, reputation, and engagement with important sectors. Her responsibilities encompass managing corporate communications, public relations, social media, executive messaging, and crisis communications, leveraging business insights and data intelligence to support Allied Universal's priorities and deliver results.
Data-driven insights
Prior to joining Allied Universal, Butler was Vice President at Burson, a global communications and public relations agency under WPP. She led teams that integrated data-driven insights and innovative technology with creative storytelling, fostering the reputations of renowned clients. Butler's over 15-year career in public relations and marketing communications has seen her develop strategies for high-profile brands like Verizon, The Coca-Cola Company, McDonald’s, Mazda, Spotify, and Hyatt.
She led teams that integrated data-driven insights and innovative technology with creative storytelling
"Melissa has built her career helping brands tell their stories in ways that resonate with audiences and deliver real business results," stated Lasse Glassen, Global Chief Communications and Investor Relations Officer at Allied Universal. "Her expertise in combining reputation management, data analytics, artificial intelligence, and creative storytelling will be invaluable as we continue to elevate how we share the Allied Universal story with our clients, our employees, and the communities we serve."
Strategic communications initiatives
During her more than nine years at WPP, Butler navigated two major industry mergers, involving Burson Cohn & Wolfe and Hill & Knowlton Strategies, where she led communications for global brands. Earlier in her career, she held senior roles in New York City agencies, gaining expertise in corporate affairs and consumer brand marketing.
"Trust is the foundation of everything we do at Allied Universal, and how we communicate with our employees, clients, and communities matters," remarked Steve Jones, Global Chairman and CEO of Allied Universal. "Melissa's proven ability to build world-class communications programs and advance bold, strategic communications initiatives will help us continue to tell the story of our people and our purpose around the world." Butler is a graduate of San Diego State University, holding a bachelor's degree in communications with a minor in marketing.
