Expanding its reach into the North American market, Swiss company barox Kommunikation GmbH has appointed Reinhard Florin as Vice President of North America Sales.
Known for manufacturing video security networking solutions, including L2/L3 switches, media converters, IP extenders, and network management software, barox aims to bring its expertise and products tailored for video security applications to this new region.
Leadership and strategy development
In his new role, Reinhard Florin will spearhead barox’s market entry into North America, leading the strategy and managing a team of both sales and technical support staff.
This strategic move seeks to build on barox’s existing global success. Florin, who has over thirty years of experience as a senior executive in the networking industry, previously served as the Global General Manager of Comnet by Acre. His extensive knowledge will aid in the expansion of barox into this competitive market.
Unique networking solutions for security
Reinhard Florin comments, “barox has developed a unique set of networking products and technologies geared to the demanding requirements of video security networking in critical infrastructure environments. They are committed to developing the North American marketplace and I look forward to heading the rollout of their industry-leading solutions across the region.”
Globally, barox products are already established across various sectors, including government, healthcare, education, and transportation.
Advanced integration with VMS
This plug-in utilises distributed software agent technology to provide a unified interface
Among barox’s standout offerings is the ‘Smart-barox’ plug-in, notable for enhancing the interoperability of Video Management Software (VMS).
This plug-in utilises distributed software agent technology to provide a unified interface across the VMS, integrating network-wide management of cameras, video streams, and barox hardware.
This technology significantly streamlines the process of setting up and maintaining IP video networks, being compatible with leading VMS vendors such as Milestone and Genetec.
Meeting market demands
“Driven by greater geographic video surveillance coverage, advancements in camera technology and the use of AI, video security networks in North America are increasingly more sophisticated and complex,” says Florin. Barox's portfolio possesses the comprehensive and specialised features needed to address these intricate requirements.
Cyber security in video networks
Rudolf Rohr, Co-founder and Managing Partner of barox, remarks, “barox designs all of its products to address the high demands of video surveillance networks, and we anticipate making a big difference in the North America market. This includes keeping video networks secure.”
barox products feature robust cyber security measures crucial for safeguarding network operations against attacks and technical failures.
Upcoming demonstrations
Barox and the North American team will showcase their powerful solutions live during ISC East at the Javits Center, NYC, on November 19 and 20, 2025, at stand 215. This event will provide an opportunity for system integrators and network operators to see firsthand how barox’s products meet the region’s growing security needs.
Expanding their sales operation to cover North America, barox Kommunikation GmbH, the Swiss manufacturer of video security networking L2/L3 switches, media converters, IP extenders, and network management software has appointed Reinhard Florin to the role of Vice President of North America Sales.
In this new role, Reinhard will be leading the development and execution of barox’s go-to-market strategy as well as head a team of sales and technical support professionals. Through this appointment, barox is leveraging their proven success outside of North America and bringing their unique portfolio of networking products, designed for video security applications, to the North American marketplace.
Reinhard brings over 30 years of senior executive experience in the networking industry where he advanced some of the most recognisable brands, most recently as the Global General Manager of Comnet by Acre.
Unique set of networking products
“barox has developed a unique set of networking products and technologies geared to the demanding requirements of video security networking in critical infrastructure environments,” says Reinhard. “They are committed to developing the North American marketplace and I look forward to heading the rollout of their industry-leading solutions across the region.”
Outside of the Americas, barox products have been deployed extensively by customers in the government, financial, healthcare, education, IT, transportation, utilities, correctional, and manufacturing market segments.
Distributed software agent technology
One of barox ’s differentiating solutions is the ‘Smart-barox’ plug-in, designed to greatly extend the inter-operability of Video Management Software (VMS).
Incorporating a distributed software agent technology, the barox plug-in enables a “single pane of glass” within the VMS for network wide management integration of cameras, video streams, and the network connectivity provided by barox hardware devices.
This provides users a single point of control and management of the video network. The barox plug-in is compatible with major vendor VMS solutions, including those from Milestone and Genetec. This advanced technology reduces the time, effort and costs associated with setting-up and maintaining IP video networks.
Greater geographic video surveillance coverage
“Driven by greater geographic video surveillance coverage, advancements in camera technology and the use of AI, video security networks in North America are increasingly more sophisticated and complex.”
"This requires a networking solution specifically designed for this environment,” continues Reinhard. “barox’s comprehensive, application specific, portfolio of hardware and software products uniquely meets this requirement.”
High demands of video surveillance networks
“barox designs all of its products to address the high demands of video surveillance networks, and we anticipate making a big difference in the North America market,” says Rudolf Rohr, barox Co-founder & Managing Partner.
“This includes keeping video networks secure. barox products include a robust set of video networking cyber security features and functions. We are eager to support system integrators and network operators in North America in protecting their video networks from cyber-attacks and failures.”
Reinhard and the barox North America team will be available to demonstrate the power of the barox portfolio of solutions, live, at ISC East at the Javits Center, NYC on November 19 and 20, 2025 at stand 215.
