COVID-19 affected gathering events the most. The dates of cinema, theatre, concert, trade fair and other shows and events have either changed or been cancelled many times. ISAF and IMEX Exhibitions, one of the most important exhibitions in Turkey and the region and organised by the Marmara Fair Organisation, were also postponed from March to October, which was their normal date. Increasing recent demand Marmara Fair Organisation General Manager Feridun Bayram said, “ISAF Exhibition and...
PSA Security Network (PSA), the world’s largest security and systems integrator consortium, and USAV, a division of PSA, have announced that general registration has opened for PSA TEC 2021. Discounted early bird pricing is available until March 4, 2021, for all attendees. This year, TEC will be a hybrid event with a small in-person presence for executives of PSA and USAV member and owner companies and a virtual conference open to all levels of systems integrators. “With COVID-19 co...
IMCO Group, a foremost provider of complex solutions for air, land, and naval defence applications, will present its latest and most advanced solutions at the IDEX 2021 exhibition in Abu Dhabi. IMCO combines state of the art design, global production, and project management capabilities to provide what the customer needs where it needs it. Together with its subsidiaries, affiliates, and partners, IMCO Group offers design, development, and production of advanced modular multi-axial sensor positi...
BIRD Aerosystems, globally renowned developer of Airborne Missile Protection Systems (AMPS) and Airborne Patrol Solutions (ASIO), will launch and present its new ASIO Protection of Critical National Infrastructure solution, which utilises state-of-the-art technologies and methodologies, and is uniquely designed for protection of critical infrastructures, such as oil, gas, electricity and utilities, at the IDEX (The International Defence Exhibition & Conference) event in Abu Dhabi. ASI...
With its 16th annual MIPS - Milestone Integration Platform Symposium 2021, 100% virtual and free of charge, Milestone Systems invites partners, customers and media to explore the future of video technology under the theme of ‘Shaping the New Next’. With more than 2,000 registered attendees from across the globe, MIPS (Milestone Integration Platform Symposium) is where the Milestone Systems community comes together to share insights, experiences, best practices and the latest innovat...
Energy is the pulse of day-to-day life, but the drive for net zero will require a massive change in the way one creates and use it. With new technologies and complex integration needed, it is increasingly clear that there is one important factor in making the future integrated energyQ systems work: data. That is the thinking behind the 14 January All-Energy/Dcarbonise webinar sponsored by UK Research and Innovation (UKRI) and chaired by Laura Sandys CBE, Chair of the Government’s Energy...
Intersec Saudi Arabia, the Kingdom’s largest trade fair for security, safety, and fire protection, will take place in September 2021, organiser ACE Group announced. The 4th edition of the three-day event, licensed by Dubai-headquartered Messe Frankfurt Middle East, will take place from 19–21 September 2021 at the Riyadh International Convention & Exhibition Centre. The annual exhibition and conference were originally scheduled to take place in March 2021, however ongoing restrictions on events along with travel and cargo constraints in the Kingdom remain in place going into the New Year. Plan & Prepare Alexandria Robinson, Intersec Saudi Arabia’s Show Director, said, “While it is disappointing that we have to move Intersec Saudi Arabia to September 2021, this will ensure the Kingdom is fully open for business and allows us more time to plan and prepare to reconnect our stakeholders in a safe and secure environment.” “Intersec Saudi Arabia is an important and growing show, uniquely positioned to reflect Saudi’s vital security, safety, and fire protection industries, and one where international solution providers look to make inroads in a thriving market,” added Ms. Robinson. Supported by key government entities Intersec Saudi Arabia is supported by key government entities including Saudi Civil Defense, and the Saudi Standards, Metrology and Quality Organization (SASO), together with the industry at large. More than 120 exhibitors from 20 countries are expected to participate next year, while the customarily wide range of value-added conferences covering much-needed discussions and topics will also return. Revenue estimation Saudi is the Middle East’s largest commercial security, fire protection and safety market, and even with COVID-19, it is estimated to be worth US$9.6 billion in 2020 according to analysts 6Wresearch. Homeland security and policing will hold the lion’s share of spending this year, at US$5.4 billion. This is followed by information security (US$2.8 billion), commercial security (US$892 million), fire safety (US$309 million), and physical and perimeter protection (US$227 million).
Dahua Technology, the globally renowned video-centric smart IoT solutions and services provider, announced that the company successfully held the online Dahua Technology Partner Day 2020 event on December 1, 2020 with 26 technology partners. IoT and security solutions Dahua showcased its ecosystem in the EMEA region, while the partners brought solutions in the field of security and IoT, taking interoperability to the next level. Openness and cooperation is always Dahua's core values. Together with technology partners, Dahua Technology is building an ecosystem, which provides solutions that suit different scenarios to global customers. Dahua Technology Partner Day is the icon of the ecosystem, and also a stage that display the joint solutions to customers. Dahua Technology Partner Day 2020 This event served as a technological and commercial hub for end-users and integrators Dahua Technology Partner Day 2020 has attracted over 2500 professional participants from traffic and infrastructures, healthcare, retail and residential industries. Themed with ‘Smarter Together’, this event served as a technological and commercial hub for end-users and system-integrators from different markets. Jason Zhao, Dahua Vice President & General Manager of Overseas Business, gave the opening speech focusing on ‘How can interoperability add value to security and IoT industries’. Jason said, “Welcome to Dahua Technology Partner Day 2020. Technology helps us support and maintain the functioning of our industries, but there´s room for more efficiency. That’s where interoperability comes in. We can make different devices and solutions talk to each other, and even go far beyond a standard integration and develop unique features. We believe in interoperability, Smarter Together.” Exploring diverse business opportunities 26 partners then showcased their solutions in the main auditorium and six different break-out rooms, and explored new and diverse business opportunities by chatting with participants in the partner hub. Mr. Alfonso Castaño, President at ASIS International Spain, gave his recognition to Dahua Technology. He said, “Last year, I’ve attended to Dahua Partner Day 2019, which is impressive, technological, and educational, and was later awarded Best Security Event in 2019. Dahua Technology is more than a supplier, but a trusted partner. This year’s Dahua partner day demonstrates even more joint solutions, and is a good opportunity to witness the development of Dahua Ecosystem.” Integrated solutions for higher efficiency Integrated solutions bring a higher efficiency and enable a faster and more accurate analysis. In its quest for more interoperability, Dahua Technology hopes to convey the message to the industries through Dahua Technology Partner Day 2020.
AVIOTEC's front-line technology offers flame and smoke detection for locations with no light. Thanks to separate additional infrared illumination unlit applications can be monitored with video-based fire detection delivering pin-sharp images. During the daytime, the device shows coloured pictures and shifts to monochrome night mode when visibility drops below a pre-defined level. When daylight returns it automatically switches back to colour mode. The video-based fire detection AVIOTEC IP starlight 8000 is now delivered with the new firmware. Existing installations can be upgraded to the new technology by a free firmware update. Flame and smoke detection Video-based fire detection is now also an option for applications where there is no lighting available. Due to infrared illumination less, light sources need to be installed e.g., for nighttime surveillance reducing the fire load and energy costs noticeably. In environments with no light AVIOTEC IP starlight 8000 working in monochrome mode can now perform both: fire detection and remote optical verification. Integrated day and night switch Day/night switch ensures reliable fire detection and video surveillance and provides time to solve the failure of light sources If the visible illumination fails, i.e., in tunnels, it is important to ensure that video-based fire detection is working uninterruptedly and that staff members in monitoring centers still have all the necessary insights into the situation. The integrated day and night switch ensures reliable fire detection and video surveillance. It gives operators enough time to solve the failure of light sources. This saves time-consuming and error-prone human investigation. Full redundant 24/7 illumination is not required anymore. Unobtrusive video surveillance with IR During night-time, burglars cannot spy on possible intrusion targets due to missing visible light or light sources while fire detection can be ensured. No visible illumination is used and helps to prevent burglary and arson. Combined intelligent video analytic rules also allow to track down intruders without visible light. Next to 24/7 fire detection, the new AVIOTEC version enables 24/7 intelligent video analytics for comprehensive safety solutions.
As International Security Week (ISWeek), 30 November – 3 December 2020, draws closer, experienced names in the industry are preparing to join together to dissect recent incidents of terrorism and how to combat extremism while protecting national assets. International Security Week The International Security Week marks five years since the shocking series of coordinated terrorist attacks across Paris, France which tragically killed 130 people. Recent incidents in Nice, France and Vienna, Austria have been a stark reminder that extremism and terrorism remains a key issue for nations, even during the ongoing COVID-19 pandemic. ISWeek will bring panels of counter terror experts together to look at how the industry can better share intelligence ISWeek, which incorporates International Security Expo (ISE), International Cyber Expo (ICE) and International Disaster Response Expo (IDR), will bring panels of counter terror experts together to look at how the industry can better share intelligence and best practice. Key insights on counter terrorism During Day One, sponsored by HS Security, attendees will hear from ex-jihadi Aimen Dean, who eventually defected to pass information to UK intelligence on Al-Qaeda’s networks and plots. He will explain how the Islamist movement is evolving in the wake of COVID-19. Steve Rodhouse, Director of General Operations will share perspectives from the National Crime Agency (NCA) on what will be the most pressing serious and organised crime to tackle in 2021. Balancing protection and access control Earlier this month, the UK’s alert level was raised to ‘severe’, and Niall Griffin, Hardstaff Barriers - Representing HS Security, a Division of Hill & Smith PLC, will explain why identification of risk and the implementation of measures must be managed carefully. Fay Tennet, Deputy Director of Security Operations at the Houses of Parliament will join a panel to deliberate the balance between protecting locations and ensuring it remains accessible for the general public. Steve Cooper OBE, Chief Operating Officer at Apstec Systems will speak to acclaimed security and intelligence journalist, Philip Ingram MBE about security screening in the post-pandemic era. Protecting Critical National Infrastructure (CNI) Mitigating the threats to Critical National Infrastructure requires careful policy and implementation Mitigating the threats to Critical National Infrastructure (CNI) requires careful policy and implementation. Justin Lowe, industry renowned expert in cyber resilience of energy and utilities and critical infrastructures and Senior Home Office Official, Shaun Hipgrave will take part in a panel discussion on Day Three, which focuses on Protecting Critical National Infrastructure & crowded places and adapting Law and Order, sponsored by Apstec Systems. Intelligence sharing in the Digital Age Intelligence sharing is made easier in the Digital Age, but Commissioner, Ian Dyson of the City of London Police will look at the impact of Brexit on the UK’s ability to share data with European and International colleagues and the solutions being put into place to continue effective transnational communication. Nineteen Events Ltd.’s Event Director, Rachael Shattock said “With 13 national infrastructure sectors in the UK, there is a tremendous amount for security professionals to consider when protecting a country’s way of life. That’s why we’re delighted to offer such a diverse range of voices at ISWeek in 2020, providing their experience in the fields of law and order, CNI protection and counter terrorism.” Rachael adds, “There are just days left to register to attend, so we encourage everyone in the industry to sign up today to access all of the fantastic content, as well as an exclusive report into the State of Security by Westlands Advisory.” Combined ISE, ICE and IDR events in one week Incorporating International Security Expo (ISE), International Cyber Expo (ICE) and International Disaster Response Expo (IDR), ISWeek will be filmed in a television studio setting, with high production value. Leading experts from around the globe will be interviewed by veteran security and intelligence journalist, Philip Ingram MBE, during high-level interactive panel discussions and ‘fireside chats’.
Globally renowned security manufacturer, Gallagher Security has announced that they will be returning to Facilities Integrate 2020 event, where they will be unveiling their new security solution for small and medium businesses, Gallagher SMB solution. Gallagher SMB solution The Gallagher SMB solution is a simplified, cloud-based security solution that gives business owners the freedom and control to manage their security with an easy-to-use app. Gallagher SMB offers an integrated security system with intruder alarm, access control, user management, and video integration, as well as an optional guarding service that is managed through the app. The Gallagher SMB solution is a simplified, cloud-based security solution “It’s exciting to return to the trade show scene – something we haven’t been able to do since before COVID-19,” said Meredith Palmer, Chief Product Officer at Gallagher Security, adding “We’re looking forward to introducing our SMB solution, which expands our range of security offerings to protect businesses of all sizes.” Command Centre v8.40 Gallagher Security will also be showcasing Command Centre v8.40, the latest version of their high performance security software, as well as their perimeter security and visitor management solutions. Gallagher SMB solution is currently available in New Zealand only, with plans to expand into Australia in late 2021. Facilities Integrate 2020 takes place from 25th to 26th November, 2020 at the ASB Showgrounds in Auckland, New Zealand.
IDIS, a global security company that designs, develops, manufactures, and delivers surveillance solutions for a wide range of commercial and public sector markets, is proud to be sponsoring and participating in Canadian Security Association’s Security Canada Virtual Trade Show, slated to be held on December 2nd and 3rd, 2020. Security Canada 2020 Visitors to the Security Canada virtual trade show can learn how IDIS’s flagship plug-and-play DirectIP solution offering can significantly benefit both end users and systems integrators. DirectIP encompasses a comprehensive line up of powerful network video recorders (NVRs), network cameras, software, monitors, and accessories that seamlessly connect. It packs a strong punch of everything needed to build a complete video surveillance solution. IDIS DirectIP solution IDIS DirectIP solution delivers rich functionality while eliminating complex and time consuming configuration IDIS DirectIP solution delivers rich functionality while eliminating complex and time consuming configuration. Users love that its network throughput delivers high-definition simultaneous recording and real-time monitoring with no visible latency and that cameras and recorders come with the assurance of industry-renowned warranties. From the security integrator’s perspective, the DirectIP solution makes installation a snap by mutually authenticating devices, thereby ensuring that engineers don’t need to manage passwords, use port forwarding, or have a deep knowledge of IP networking, even for multi-site deployments. In turn, this eliminates the potential for cyber loopholes and combined with dealing with a single vendor for sales and tech support, also ensures a low cost of service. IDIS Centre VMS and ISS solutions Attendees to the Security Canada virtual event will be able to see first-hand how IDIS’s totally cost and licence free IDIS Centre VMS (Video Management Software) allows customers to implement surveillance solutions that encompasses up to 1024 devices, so as to enable a centralised management and control environment for customers with multiple sites, at a considerably lower cost than a server-based system. For larger organisations, IDIS Solution Suite (ISS) delivers enterprise-level VMS functionality without the associated price tag. This allows users to choose the powerful modules and functionality they need with a choice of federation service, IDIS Critical Failover which protects against a range of fault conditions, video wall services, and much more. ISS also gives customers the flexibility to add an unlimited number of sites at no additional cost. AI Box for COVID solution IDIS will also unveil its AI Box for COVID at Security Canada 2020 virtual trade show IDIS will also unveil its AI Box for COVID at Security Canada 2020 virtual trade show. This simple add on appliance includes functions that help adherence to government guideless and hygiene best practices to support reopening, and safe return to work strategies to help prevent the spread of infection. The new IDIS Mobile Plus app will also be showcased, which is supporting users to remotely monitor single and multiple sites by putting powerful VMS functionality at their fingertips. With the ability to view 4K and multiple streams and configure alarms and notifications, it’s enabling the management of day-to-day operations and the ability to respond to incidents and events on the move. IDIS dome and bullet cameras IDIS will also present an end-to-end solutions specific to retail that includes high-performance 5 MP dome and bullet cameras, a compact 5 MP fisheye camera, and the anti-IR reflection 2 MP micro dome camera, which are all popular choices for indoor and outdoor video surveillance and coverage in all lighting conditions. At the Security Canada virtual event, attendees representing the logistics and warehousing sector will learn how IDIS solutions are helping improve operations by tracking goods in and out, mitigating internal shrinkage, and ensuring health and safety compliance with its high performance 12 MP IR Super Fisheye cameras that can cost-effectively replace 3-4 fixed lens cameras.
With the postponement of tradeshows and events due to the effects of COVID-19, Vanderbilt and ComNet have taken their high quality, innovative solutions online, directly to their customer base. Through an Online Events and Training resource, you can stay connected with the brands’ top resources and products, as well as join upcoming product webinars hosted by their in-house experts. With a majority of the world currently working from home, businesses must respond to this changing landscape. As such, Vanderbilt and ComNet have turned to online resources to share new product demonstrations and other company news. One cornerstone of the ACRE brands approach was the launch of their Online Events and Training resource page. Ross Wilks, Head of Marketing Communications at Vanderbilt, credits this online resource as the anchor to their communicative success with customers at present. “Through weekly webinars delivered by our in-house experts, Vanderbilt and ComNet have embraced more virtual opportunities to continuously communicate to our customers regarding our latest and most relevant products,” he says. “To date, our webinars have covered a wide range of industry topics such as Why Physical Security and Cloud go together, and The most recent developments in card cloning and reader hacking. Attendance to these online events has proved popular and effective in keeping communication with our customer base open and engaging.” Each webinar ends with a Q&A section, as well as follow-up articles on the most asked questions, plus recordings of the webinars being made available to attendees. As such, the webinar approach has proven a receptive approach for Vanderbilt and ComNet. The Online Events and Training resource acts as a one-stop-shop for all virtual information. Overall, the page outlines the brands’ value-added resources for customers, including the ability to request a remote product demonstration, the availability of free online training, 24/7 access to the Vanderbilt webshop, plus the aforementioned weekly webinars. Vanderbilt and ComNet’s business mantra is built on a foundation of customer-focused core values such as empowerment, collaboration, and high performance and Wilks credits this mentality with their ability to keep information flowing to their base during the present pandemic. “The ACRE brands moved early to kick-start online webinars and ramp up awareness of their already existing online training and shopping options. Now more than ever, it is important to keep customers up to date on the latest offerings,” Wilks explains. “Our commitment has always been to make their customer’s security journey the best possible experience, and that is what this Online Events and Learning page primarily focuses on,” he concludes.
Being in the physical security industry for almost two decades has been an exciting journey, with significant changes that have impacted the world of security. Companies today must be proactive when it comes to securing their facility and are lucky to have so many choices when it comes to security technology. From the beginning, the ISC West show was always at the forefront of new technology and brought together the very best technology and industry professionals in the “City of Lights”. Back in 2001 when I first entered the security world, video surveillance was the key driver, and transitioning from analog cameras to IP video cameras was the talk of the town. In the early 2000s, the ISC West show was filled with video manufacturers showcasing their new IP cameras and the IT folks were just starting to get involved with the security decisions. Back then the ISC West show consisted of a myriad of video manufacturers exhibiting their camera lines. Where now in 2020 the high-profile enterprise-level camera manufacturers dominate the show floor. Over the last two decades, keeping up with the technology advancements of IP cameras was a difficult feat for most camera manufacturers and the high-profile manufacturers who had the funds to invest in R & D were the only ones that survived. Changing the game in video surveillance and access control In the early 2000s, the ISC West show was filled with video manufacturers showcasing their new IP cameras Another huge change that our industry has seen over the years was the increase in the number of acquisitions. Smaller security manufacturers started being acquired by the larger ones, which changed the game in video surveillance and access control. In addition to manufacturers, large security integrators like Convergint Technologies & Anixter were also buying smaller commercial integrators and dominating the market. At ISC West today, you will see predominately high profile – big name manufacturers and integrators where the smaller companies were either acquired or went out of business. Revolutions in the industry The security industry also faced a huge revolution with three major technologies driving growth in the security market – Network-based technologies (IoT enabled solutions), Access Control as a Service (ACaaS) and Mobile Credentials. ISC West saw this evolution coming and created specific educational seminars dedicated to these topics. Another big push that came into play in the last few years was being able to integrate a host of technologies like video and access control by using an open architecture platform. Many partnerships were formed in the security industry due to this massive push for integration. At ISC West, we now see many companies having their partners sharing booth space. This helps reduce costs for exhibitors in addition to giving smaller companies credibility by being recognized with the bigger players in the industry. In addition, ISC West makes it easy for attendees to plan out their show schedule in advance with the mobile app; creating a convenient way to access show information from mobile devices. From the beginning, the ISC West show was always at the forefront of new technology Emerging excitement Today, ISC West continues to be an exciting show that is jammed packed with educational sessions, networking events, and new pavilions that help segment the security industry into different sectors. An example of some new technology pavilions includes drones & robotics, loss prevention & supply chains, and emerging tech. All new start-up companies that are 5 years old or less can be part of the emerging tech section of the show. Here entrepreneurs can unveil new and upcoming security technologies; creating a win win situation for any size business looking to make its name known in the industry. New technology, innovations and rising trends Another huge focus at the ISC West show is public safety. A full range of solutions are offered at the Public Safety Pavilion including barriers/bollards/gates/perimeter security, surveillance, access control, and alarms - along with innovative technologies for gunshot and drug detection, license plate recognition, acoustics, facial recognition and AI, connected vehicles, communication systems and devices, alerts and monitoring, and active shooter solutions Today, ISC West continues to be an exciting show that is jammed packed with educational sessions, networking events, and new pavilions and training. Virtual reality demonstrations have also been available at the show to help attendees with preventative measures when it comes to school and public safety. Some new vape and metal detection technology built on the IoT concept will be featured at ISC West 2020 to help combat the vaping epidemic in our country. With active shooter incidents on the rise, metal detection and perimeter protection at schools will be an important part of the show. Awards and showcases When it comes to show press, we have also seen an influx of awards for security manufacturers that are exhibiting at the show. The major security publications have been offering manufacturers the opportunity to submit a product in distinct categories and win a prestigious award at the show. This creates “buzz” about your product and great for social media postings. Live video interviews at an exhibitors’ booth has also become a very popular tool to increase brand awareness and thought leadership for exhibitors. The ISC West show offers numerous ways to drive traffic to your booth and promote new product launches seamlessly. Over the years, the show has created a conduit The ISC West show offers numerous ways to drive traffic to your booth and promote new product launches seamlesslyfor manufactures and integrators to showcase new products and technologies to end users across multiple vertical markets. At the top of the game While the security industry continues to evolve, the one thing that stays constant is the wealth of information that ISC West offers to its attendees. The show always brings together the latest technologies and thought leaders that will continue to change the game in security for years to come.
ISC West attendees include physical and IT security professionals; dealers, installers, integrators, end-users (from various vertical markets), law enforcement/government officials, consultants, specifiers, architects, engineers, consultants, and more. Within the ISC brand, we are continuing to diversify and grow the number of attendees by attracting international visitors, as well as encouraging physical and IT/IoT teams to visit the show together. Our VIP programme, branded the ISC Executives' Club® programme, attracts the highest level attendees who have buying power for their organisation. Members include: high level end-users from government, education, healthcare, retail, casino gaming (and other verticals), national integrators (along with their End User customers), specifying security consultants, and independent dealers/installers with open projects and decision-making power. Some examples of Executive Club clients attending this year's event are the Department of Homeland Security, Apple, Google, San Francisco 49’ers, Sephora, AirBnB, and United Airlines, just to name a few. “We are so honored to have such dedicated and influential customers in our Executive Club programme. They are among the top thought leaders of the physical/IT security industry, and we are truly grateful for their loyalty to our event brand”, said Sharon Kelley, ISC Attendee Relations Manager. The show floor The show floor has six featured areas to mirror the evolution of the converged security industry. The areas include: Public Safety, Smart Home, Connected Security, Emerging Tech, Drones & Robotics, and (new for this year) Loss Prevention & Supply Chain. The Emerging Tech and Loss Prevention & Supply Chain areas will be located in the Venetian Ballroom, along with the International VIP attendee lounge, and Venetian Ballroom Theatre, which will feature complimentary Drone & Robotics and Loss Prevention education sessions, along with the Mission 500 5k run/2k walk awards ceremony. At the show, you’ll see a new ISC re-brand that has created more identifiable segments and will assist with easier show floor navigations for attendees.The ISC Executives' Club® programme attracts the highest level attendees There is never a shortage of special events at ISC West. Below are a few you won't want to miss: Charity Events (AIREF Golf Classic, Mission 500 5k run/2k walk) Awards Ceremonies (Sammy Awards, New Product Showcase Awards) Industry parties (SIA Market Leaders Reception, ISC West Customer Appreciation Party at TAO). These events are designed to enable attendees and exhibitors network with peers and forge new connections. Visit the ISC website for a list of all our Special Events taking place. Women in security SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West In addition, the SIA Women in Security Forum is thrilled to be hosting the second annual breakfast at ISC West. “It’s great to see the security industry embrace this initiative and we hope signature events like this will continue to raise awareness of the importance of gender diversity as a competitive differentiator” states Kim Landgraf, SIA Liaison for the Women in Security Forum. This year’s breakfast will feature keynote speaker, Jaime Paris Boisvert, GM for Siemens Smart City Infrastructure. Jaime will share her insights on leading strategy, sales, and operations whilst working closely with clients to deliver solutions that optimise buildings and infrastructure by improving energy efficiency, comfort, safety, and security. Looking beyond ISC West this March, the ISC Security Events portfolio for 2020 also includes the Expo Seguridad event in Mexico City in April, ISC Brazil in Sao Paulo in June, and ISC East in New York City in November (co-located with Infosecurity North America).
Trade shows have always been a basic element of how the security industry does business - until the year 2020, that is. This year has seen the total collapse of the trade show model as a means of bringing buyers and sellers face to face. The COVID-19 pandemic has effectively made the idea of a large trade show out of the question. Today, even air travel seems incredibly risky, or at minimum a huge hassle. The good news is that the industry has adapted well without the shows. A series of “on-line shows” has emerged, driven by the business world’s increasing dependence on Zoom and other video conferencing platforms. The fact is, 2020 has provided plenty of opportunities for sellers to connect with buyers. It’s easy to dismiss these sessions as “Death by PowerPoint,” but some of them are incredibly informative. And conveniently accessible from the comfort of a home office. Internet transforming businesses We have already seen how the online world makes it easier than ever to connect with customers. In the consumer space, businesses like Uber, Shopify and Airbnb have proven that the Internet can transform how business is done. But in the security industry, we hear: “You can’t replace the value of meeting face to face.” That’s definitely true to some degree. A lesson of 2020 is the need to take a hard look at the economic model of trade shows However, the reality of 2020 suggests that there are alternatives that are almost - emphasis on almost - as good. And that don’t cost as much. And that don’t take away as much time from the office. And that don’t involve the effort of schlepping luggage through an airport yet again to a hotel in a beautiful city you will never see where you will spend three days in a big exhibit hall eating overpriced hot dogs and regretting your choice of footwear. Economic model of trade shows Sure, you’ll meet up with old pals, and get some value out of the experience. But how much value versus the cost? A lesson of 2020 is the need to take a hard look at the economic model of trade shows - how much they cost versus the value they provide. Considering how well we have gotten along without them, one wonders how and why trade shows have become such an integral part of our industry, and of hundreds of other industries, for that matter. I have had many conversations with exhibitors at trade shows in the last several decades. I have heard probably thousands of complaints about the slowness of the foot traffic, the high costs of exhibiting, the price and hassles of travel. The question I have often wondered (and asked): Is it worth it? Defray the costs Usually, the complaining exhibitor will reluctantly admit that it is, and/or provide some other justification, such as one of the following: All my competitors are here. If I don’t exhibit, it sends the wrong message to the market. That’s why I need to have the largest booth near the front of the show, too, because it’s all about perception and positioning ourselves in the market. We need the show for the sales leads, which drive our sales for the next six months. If I meet one large end user who turns into a big sale, the extra revenue pays for it all and makes everything worthwhile. This is the only time I get to see my sales staff or other coworkers from around the country. We have a sales meeting this week, too, so it helps to defray the costs. Success of alternatives The realities of 2020, and the challenges to the business world, will impact the nature of commerce for years to come Given the experience of the year 2020 without any trade shows, might some of these justifications melt away? At a minimum, companies will be taking a hard look next year to evaluate what they missed about the trade show experience, and more importantly, what the impact was on their business (if any). What is the future of trade shows? After the 2020 hiatus, exhibitors and attendees alike will be starting with a clean slate, taking a fresh look, reexamining the value proposition with new eyes, braced by the successes (while acknowledging the failures) of alternatives that emerged as necessities during a global pandemic. Ensuring safety and security The realities of 2020, and the challenges to the business world, will impact the nature of commerce for years to come - including trade shows. During the pandemic, we have all had to reinvent ourselves, deploy new strategies, work around new challenges, and in the end, hopefully, emerge better for it. There’s no reason trade shows shouldn’t undergo the same transformation. And it’s likely the “new normal” could look very different. The security market has found new opportunities during the pandemic, including new applications for existing technology and a renewed emphasis on the importance of ensuring safety and security. That positivity will hopefully carry our industry triumphantly into the new decade, and trade shows will adapt to find their place in the newly revitalised industry. As it should be.
The U.S. Department of Homeland Security (DHS) will be participating at ISC West in a big way. Representatives of the federal department will be taking part in more education sessions this year, and the DHS tech-scouting team will be on hand to view the latest technologies on display at the show. Exhibitors – and anyone else at the show – are invited to the “DHS Town Hall” on March 19 (Thursday) at 3:30 p.m. in meeting room Galileo 1001. The aim is for DHS to engage with the technology community and provide guidance as industry innovation moves forward. In the face of growing operational demands and complex threats, the need for homeland security technology solutions continues to rise. The Department of Homeland (DHS) is seeking new ideas and partners to safeguard public trust, save lives, reduce risks, and protect the flow of commerce and goods for the community. They will share information about the department’s problem sets, capability needs and business opportunities for accelerating technology development to ensure they are keeping pace with the speed of innovation and complex threats. Speaking at ISC West DHS seeks to challenge industry partners to develop technology to enhance security operations across multiple end user missions. The DHS Science and Technology Directorate (S&T) and Cybersecurity and Infrastructure Security Agency (CISA) will jointly speak and exhibit at ISC West. Attendees can meet DHS professionals working in cyber security, critical infrastructure, resilience, aviation security, border and port operations, and first responder capabilities. Attendees are invited to visit the DHS exhibit booth #33040 in the Drones and Robotics Zone. The DHS Town Hall on Thursday, titled “Enhancing Security and Doing Business at the Speed of Life,” will be a “call to action” for show participants to help secure the future. DHS seeks to become more agile and to pursue new pathways to do business in a fast-moving world. Through strategic partnerships, DHS is mobilising the innovation community to safeguard the public trust. Security sessions DHS will also be participating in these sessions at ISC West, March 17-20 at the Sands Expo, Las Vegas, Nev: You Say It’s Going to Change the World? Tues., March 17, 9:45 a.m., Sands 302. Security relies on anticipating what comes next and staying a step ahead. How will 5G increase secure capabilities and reduce threats from bad actors? How will blockchain secure personal and financial identity and when will quantum computing render all encryption obsolete? How is DHS investing in counter-drones? How does AI change the security landscape? The New Federal Security Landscape – Are You Prepared? Wed., March 18, 1 p.m., Sands 302. The federal security landscape is evolving alongside the private sector. What are the new high-risk areas of concern and how are emerging threats (cyber, UAS) changing the way federal facilities are protected? How are these new risks balanced against traditional ones? How is the Interagency Security Committee (ISC) responding? DHS panelists will discuss. CISA Special Guest Speaker at SIA Interopfest. Wed., March 18, 4 p.m., Sands 701. Daryle Hernandez, Chief, Interagency Security Committee, DHS, Infrastructure Security Division, will provide insights to complement the technology interoperability demonstrations. Enhancing Security Through UAS Technology, A DHS Perspective. Thurs., March 19, 11:30 a.m., Venetian Ballroom. What is DHS doing today to prepare for a future of increased visualisation and automation? New questions are emerging around capabilities and vulnerabilities. Emerging technologies like AR, Next Gen Sensors, and UAS, provide the Department of Homeland Security (DHS) with tools to become more responsive and adaptive to new threats.
ISC West is being affected only minimally by the COVID-19 coronavirus, which is having an impact on international business travel, specifically to and from China. One consequence of coronavirus travel restrictions is a decision by Reed Exhibitions International not to proceed with a dedicated pavilion for Chinese companies at ISC West, March 17-20. In the main hall, however, some Chinese companies will remain in the show and staff their exhibit booths with U.S. office personnel and resources. Importantly, the ISC West event is moving forward as planned. Several trade show organisers globally have cancelled events because of fears of spreading the disease. For example, the Mobile World Congress in Barcelona was cancelled at the end of February. “Our clear focus is on the health and safety for our entire ISC community, and empathy and compassion for our Chinese customers relative to personal health and safety, and the very challenging business predicament for these companies,” says Will Wise, Group Vice President, Security & Gaming Portfolio, Reed Exhibitions. Minimal Impact Our clear focus is on the health and safety for our entire ISC community, and empathy and compassion for our Chinese customersThe ISC West team and Reed Exhibitions International colleagues in China have been working diligently to assess the status of all ISC West exhibitors from China, given the travel restriction, says Wise. Among show attendees, Chinese travel restrictions will have a negligible impact. In past years, only a tiny fraction of attendees traveled to Las Vegas from China for the show. Immediate action by the U.S. government as soon as the world became aware of the COVID-19 coronavirus has enabled a controlled business and health and safety dynamic that will allow the show to proceed as planned. The U.S. took quick action to put major travel restrictions in place, including no incoming flights/travel from China. “The status is ever-evolving and we’ll be keeping the expo floor plan updated,” says Wise. The China pavilion In previous years, the China pavilion had hosted 50 or more companies as part of what was formerly known as “Global Expo,” located in the Venetian Ballroom adjacent to the Sands Convention Center. In 2019, the slate of companies in the Venetian Ballroom expanded to include some domestic exhibitors as well as the international companies. Importantly, the ISC West event is moving forward as plannedThis year, Venetian Ballroom exhibits will continue without the participation of Chinese companies. There will be international exhibitors from countries outside China as well as some domestic companies, including the Emerging Technology Zone, where new startups will highlight their latest innovations. The Security Industry Association (SIA) New Product Showcase will also be featured in the Venetian Ballroom, as well as a VIP international lounge. Additionally, a new pavilion highlighting Loss Prevention and Supply Chain companies will be featured, and there will be an educational theatre offering free sessions on topics such as drones and robotics. Reed Exhibitions strongly urges exhibitors and visitors to refer to the guidelines and protocols as suggested by the World Health Organization and local/national public health authorities to contain and mitigate against any further spread of the virus. Suggested precautions include frequent hand washing (including alcohol-based hand rubs) and maintaining a three-foot distance between oneself and other people, particularly those who are coughing, sneezing and have a fever.
LILIN announced that Aida traffic management solution will be released and unveiled at ISC West 2020. With the success of LILIN Aida number plate recognition (ANPR), LILIN Aida adds AI traffic management to Aida product line. LILIN Aida can be installed on the edge for traffic analysis where the metadata gets sent to remote Navigator Control Centre. LILIN Aida ANPR and traffic management can integrate with LILIN Navigator VMS products including Navigator Control Centre, Navigator Corporate, and Navigator Enterprise for event notifications, statistics, and system automation. Both LILIN Aida and LILIN Navigator products utilise Intel Media SDK for Windows and maximise the GPU processing power for video decoding and rendering. LILIN offer Aida ANPR, traffic management, VMS software, and AI recorders (NAV2000AI and NAV3000AI series) which can run on Intel CPU, GPU, VPU, and NVidia Cuda on Windows OS. LILIN Aida traffic management LILIN Aida software is able to run Multiple AI models on distributed AI CPU, GPU, and VPUs of a Server. LILIN Aida ANPR series and Aida traffic management use the latest deep learning technology. LILIN Aida traffic management by deep learning technology requires thousands of pictures for image labelling Aida traffic management can provide accurate AI traffic object recognition for parking spot detection, parking violation, turn left violation and turn right violation, wrong way detection with number plate recognition, truck, motorbike and pedestrian violations, queuing detection, average speed detection, and loitering detection. LILIN Aida traffic management by deep learning technology requires thousands of pictures for image labelling and machine training of object datasets. These processes are time consuming tasks. The datasets are then used for traffic managements. Intelligent video surveillance Image labelling needs more attention for inference accuracy. LILIN deep learning processes consist of image labelling, video recognition, and accuracy validation. LILIN design and developed AI-enhanced software combined with intelligent video surveillance edge devices can optimise traffic system. Mr. Steve Hu, Product Manager of LILIN, said, “We are very pleased to show Aida traffic management solution at ISC West 2020, since our development engineers focused on the AI development for years. Other than AI products, LILIN will demonstrate products for custom install, facial recognition system, QR code for B&B, campus solution, building automation, access control for hotel, and LILINHome app.”
The first China International Import Expo was held on November 5, 2018 in Shanghai. As the world's first import-themed national exhibition, it attracted more than 3,600 exhibitors from 172 countries, regions and international organisations, making security a top priority during the event. As an essential force in the global security industry, Dahua Technology has performed outstandingly in assuring the security of many international events such as the Rio Olympic Games, G20 Hangzhou Summit and the 9th BRICS Summit. This time, Dahua Technology has shouldered the security responsibility again with its state-of-the-art products and solutions. Event security Dahua Technology provided more than 3,000 sets of cutting-edge intelligent equipment The Expo expected a total number of 800,000 visitors, as well as tens of thousands of displayed goods, coming from more than 3,000 companies in more than 130 countries, demanding safety as the top priority in the venue. Integrating data from various departments as well as monitoring the venue and command dispatching became a huge challenge for the security and police personnel. Dahua Technology provided more than 3,000 sets of cutting-edge intelligent equipment in the core locations of the Shanghai National Convention and Exhibition Center and its surrounding areas, using video AR, face recognition, ANPR, video structuring, intelligent analysis and other technologies to improve the venue’s level of security. Artificial Intelligence solutions In order to further enlarge the area security coverage, Dahua Technology set up video surveillance points in key areas of Shanghai National Convention and Exhibition Center including entrance and exit points of the outer ring, interior area, office buildings, as well the surrounding major passages, plazas, commanding points, subway entrances and exits, pedestrian bridges, etc. In addition to the already pre-installed surveillance equipment, new monitoring devices were also added to make sure that there will be no blind spots and interruptions of the video transmission in the whole area. Panoramic cameras Dahua panoramic cameras installed at the commanding point of the Shanghai National Convention and Exhibition Center employs AR technology in order to achieve omni-directional and no blind spot surveillance. Additionally, the panoramic cameras deployed inside the exhibition center monitor the situation inside the exhibition hall and obtain real-time dynamic information that builds a three-dimensional platform that are visual, controllable and schedulable to facilitate an efficient security operation. Intelligent video analysis system Intelligent video analysis system was built in the exhibition area to classify the acquired data Moreover, intelligent video analysis system was built in the exhibition area to classify the acquired data according to the preset rules and application requirements, such as crowd detection, behavior analysis, map search, etc. This system expands and deepens the application of video information in the efficiency of public security. Furthermore, through the Dahua Deep Learning Series video alert camera, people who would illegally climb over the perimeter fence built within the 4-kilometer area of the exhibition hall would be identified and captured. Dahua face recognition system The Dahua face recognition system deployed at the entrance and exit of the exhibition center could recognise the identity of all visitors in real time by comparing their ID card’s recorded information with the face photo captured by the front-end smart camera. This system did not just improve the traffic efficiency of the entrance and exit points, but also guaranteed the safety and accuracy of the identification of people walking in and out of the venue. High-definition smart cameras Dahua high-definition smart cameras were also set up at the entrance and exit around the transportation hub of the Shanghai National Convention and Exhibition Center to monitor and track high-risk vehicles and people in real-time. This effectively improved the road management and traffic control in the area. Fully structured cameras capturing real-time videos of motor vehicles, pedestrians and non-motor vehicles were deployed in the surrounding area, which also support face and body recognition for a more comprehensive security. Video network platform Video network platform automatically connects the video and image data captured within the area Additionally, a video network platform automatically connects the video and image data captured within the area to the public security command center, creating a resource sharing integration of valuable information. China International Import Expo has facilitated countries and regions all over the world in strengthening economic cooperation and trade, and promoting global trade and world economic growth. Dahua AI solutions has greatly enhanced the prevention and control measures within the key areas around the venue, assuring security during the Expo. Cutting-edge security solutions After the event, Dahua Technology received letters from the Shanghai Public Security Bureau, Qingpu Public Security Bureau, Changning Public Security Bureau, Shanghai Hongqiao Integrated Transportation Hub Emergency Response Center, and other offices, thanking Dahua Technology for its strong support and contributions to the success of the security management during the event. From the Rio Olympic Games to the G20 Hangzhou Summit, from the 9th BRICS Summit to the first China International Import Expo, Dahua Technology always accomplishes various security tasks with high quality and efficiency. With its cutting-edge products and solutions, quality operation services and professional technical team, Dahua Technology will continue to assist more major international events in the future.
Apstec Systems (Apstec) announces that its Human Security Radar (HSR) system will be deployed at the Palexpo Exhibition and Congress Centre in Geneva to improve safety and security for the International Motor Show 2019. Asptec’s HSR system is the world’s first fully automatic real-time mass people screening solution. Held over a period of ten days, the Geneva International Motor Show is one of the automotive industry’s flagship events and attracts large numbers of visitors every year. The organisers are anticipating up to three-quarters of a million visitors over the duration of this year’s event, with capacity reaching 150,000 attendees a day during peak times. Largest conference centres The Palexpo is one of the largest conference centres in Europe, and as such has a duty of care to its visitors HSR is uniquely well suited to managing this level of throughput and providing a high level of security without causing disruption to the flow of visitors into the venue, or negatively impacting their experience. Two HSR systems will be deployed for the show, each capable of screening up to 10,000 people per hour. The Palexpo is one of the largest conference centres in Europe, and as such has a duty of care to its visitors. Traditional security checkpoints or manual searches, which scan one individual at a time, are not suited to large venues and public places, leading to queues and delays. Although security is still paramount, attention has moved towards the need to add a critical level of defence that doesn’t impede visitor experience. Cost-effective solution HSR was designed to address this challenge, and offers a practical and cost-effective solution to security screening in high footfall scenarios. The first fully automated, real-time mass screening solution, HSR provides seamless security to protect public places from terrorist attacks. Developed by specialists in the fields of radio physics, electronics and software engineering, the walkthrough system has been built in conjunction with authorities and ‘end users’ in security and counter-terrorism. HSR screens for mass casualty threats including improvised explosive devices concealed on the body or in body-worn bags, and firearms wherever they are carried, without the need for an operator to inspect suspect materials. It leverages centimeter wave technology, meaning it can discriminate explosives from benign materials, with a high degree of accuracy. Security screening The Palexpo’s deployment of HSR is the latest major implementation of this new technology Gregory Labzovsky, CEO, Apstec, explained: “Until recently, it’s been almost impossible to secure public spaces in a simple and cost-effective way, with existing approaches to security screening proving to be impractical, inconvenient and expensive to operate. HSR enables venue owners to close a critical security capability gap without impacting the experience of their patrons. We’re delighted to be working with The Geneva International Motor Show to enhance safety for thousands of motoring exhibitors and enthusiasts.” The Palexpo’s deployment of HSR is the latest major implementation of this new technology. The system has been installed in some of the world’s busiest airports, as well as in sports stadiums, entertainment venues, mass transport hubs and networks.
Siklu Inc., a global provider of millimeter-wave solutions, announced that it has been selected by the City of Cambridge, England, to provide wireless connectivity for the city’s CCTV surveillance system in its town centre. The Siklu EtherHaul radios deployed in Cambridge City Centre replace the 5.8 GHz wireless technology previously used by the city for its CCTV network. Wireless mmWave technology Cambridge City Centre is a commercial and historic district that is adjacent to Cambridge University, making it a high traffic area for traditional 5 GHz wireless networks that are used by businesses, university departments and residents. Siklu radios bypass the congested 5.8 GHz spectrum wireless frequency by using the millimeter wave spectrum to transmit information across Cambridge’s CCTV networks, providing an interference-free and secured communication infrastructure for the city. “Siklu’s millimeter wave technology eliminated the camera latency issues that the previous wireless infrastructure presented,” said Ron Johnson, the owner of Videcom Security, which installed the Siklu radios for the city. “The CCTV network in the city centre is now so robust that we have been able to install additional cameras in the area for more comprehensive security coverage without sacrificing fibre-like network speed, reliability and stability.” Secure network communication The public CCTV system shared by Cambridge and several other cities in the district monitors 254 cameras total, 24 hours a day and 365 days a year to monitor public events, thwart crime, manage traffic and provide residents and businesses with a safe place to live and work. Unlike legacy wireless networks whose wide beams can be vulnerable to interception, the Siklu radios deployed in Cambridge’s CCTV system use ultra-narrow beams in the 60GHz millimeter wave spectrum to transmit information across the network securely, making the radios inherently secure from interceptions and hacking. As a result, sensitive information can be transmitted across the network securely. “As technology advances and physical security requires more and more security and reliable network bandwidth, Siklu can offer cities like Cambridge the infrastructure needed to keep city centres and other areas safe,” said Eyal Assa, Siklu’s CEO. The Siklu EtherHaul mmWave product line will be showcased at IFSEC as part of Milestone Systems’ stand #E750, where Siklu will also conduct a live demonstration.
More than one hundred years after the first race, ACO (Automobile Club de l’Ouest, or roughly translated, the Automobile Club of the West), creator and organiser of the famous 24 hours of Le Mans, has selected the leading integrator of a secure and traceable access control solution, LOCKEN for its fast and reliable security system. 24 hours of Le Mans Behind the tireless car tracks, there is a set of intricate and complex facilities. In close proximity to the entrance, which welcomes more than quarter of a million spectators, there is a Museum, about 40 restaurants, 20 shops, a medical centre, security stations all along the circuit, paddocks, where more than 10,000 competition tyres are stored, and of course the stands for each of the 60 competitors. This accounts for hundreds of different access points, requiring a variety of permissions, which must be closely controlled and monitored by ACO. Access rights are extensive for ACO employees, and some of the circuit’s customers, such as Porsche, which operates a modern building on the track side, while competitors and special guests have limited rights. The Porsche Experience Centre allows fans to try out its cars, all year round, on an allocated part of the circuit. With approximately 800,000 visitors hosted on the site each year, ACO has to account for 300,000 accesses, 53,000 of which must be managed during the competition, or the equivalent of 1,800 accesses controlled per day in June. LOCKEN’s Cyberlock solution The specific requirements for access to its enclosure led ACO to focus on the management of access rights, to ensure perfect traceability for all stakeholders. The scope and diversity of facilities, which total several hundreds of crossing points, requires a secure, yet flexible solution. The system already handles 544 points on the site, with 407 different keys to enable access LOCKEN’s Cyberlock solution is based on unique key-centric technology, which provides the highest possible levels of security and efficiency, with the power delivered by a re-chargeable digital smart key and innovative software (including traceable data). Key-centric access management is built with the user in mind, it is based around three elements, a smart key, digital cylinders, and a unique software suite, providing robust access control. A trial phase, over several years, has allowed ACO to confirm the reliability and ease of use of the technologies, and LOCKEN to illustrate its enhanced capabilities. The system already handles 544 points on the site, with 407 different keys to enable access. Enhanced access control solutions Toze Coelho, who is in charge of access within the operational management at ACO, comments: "In 2016, we equipped the sports module, which is at the heart of the race, dedicated to the management of safety - monitoring by cameras/monitors - where instructions are given to the commissioners positioned along the track. This space is highly sensitive, equipped with multiple networks, and is prohibited to the public.” “Our aim is to extend this process to provide full access control, and we are particularly keen to equip the Museum of the 24 hours of Le Mans with the LOCKEN solution." By contributing to the security of the 24 hours of Le Mans circuit, LOCKEN has positioned itself as a leading player in providing enhanced access control solutions to international venues and events.
Technical furniture manufacturer Thinking Space Systems have improved the working environment of CCTV operators at Blackburn with Darwen Council, with custom designed control room furniture recently installed within their new CCTV hub. Thinking Space were awarded the contract to provide control room furniture for the brand-new CCTV hub at Blackburn with Darwen Council. Accommodating four operators and two supervisors, the cool blues and greys for the interior for the room were matched by Thinking Space with their ergonomic furniture, to create a calm and peaceful environment for this 24/7 monitoring station. Of particular interest in this project was the 11 metre spanning Evolution media wall manufactured and installed by Thinking Space. Perfect alignment was key in ensuring the correct sight lines for operators and an aesthetically pleasing finish for the 33 large flat screens, mounted in a configuration of three rows of eleven. Thinking Space used laser positioning technology to achieve an accurate solution. Blackburn with Darwen Council CCTV hub The hub was officially opened in March 2017 with Thinking Space invited to the proceedings. Based in King George’s Hall, Blackburn, the new control room monitors over 240 cameras across East Lancashire in a bid to cut crime and make cost savings. Opening the new facility, which had been in operation since the previous month, Assistant Chief Constable Mark Bates and Council leader Mohammed Khan from Blackburn with Darwin Council led the proceedings, hailing the complete project as a resounding success. Peter Wareing, CCTV Services Manager for Blackburn with Darwen Council explained why communications between all parties ensured its success. “Thinking Space worked closely with both myself and our CCTV installers from day one, providing me with 2D and 3D images of the finished product, allowing me to better convince Partners of the finished article. As the project progressed, Thinking Space were in regular contact with me to ensure that I was receiving exactly what I needed” explained Peter. “The build and install went smoothly, something a project manager looks forward to! The finished article really looks the part and provided that wow factor, with sight lines all taken account of and Operators able to provide an excellent service in comfort.” See their furniture demonstrations at Stand H1125, IFSEC International from 20-22nd June.
Round table discussion
The reviews are in, and ISC West was another hit. Brisk attendance and a comprehensive lineup of the industry’s top companies and products contributed to another successful show for Reed Exhibitions. Our Expert Panel Roundtable, who have attended many such events, added their own reflections to the industry’s post-ISC glow. We asked this week’s Expert Panel Roundtable: How successful was ISC West 2018 for security industry exhibitors and visitors?
A big trade show, such as the upcoming ISC West, has a lot to offer for attendees. How, can attendees maximise the value they get out of ISC West? For advice, we go to our Expert Panel Roundtable, all seasoned veterans of many big trade shows. Specifically, we asked the panel: How can attendees get the most out of a big trade show like ISC West?
A busy trade show abounds with new products and expanded features, colorful signage and blinking video screens, all competing for attention from busy attendees. It’s a microcosm of how the security marketplace – or any market, for that matter – sells its products. But what happens if the reality turns out different to the sales pitch? What happens when product or system performance doesn’t quite live up to the claims? Some would call that hype, and it can lead to disillusioned and frustrated customers. We asked this week’s Expert Panel Roundtable: What is the negative impact of hype in the security marketplace?
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