Herndon is responsible for leading Avigilon’s communications, marketing strategy, and building awareness Avigilon Corporation, a leading global provider of end-to-end security solutions, recently announced the appointment of Margaret Herndon to Vice President of Global Marketing and Communications, effective immediately. Ms. Herndon is responsible for leading Avigilon’s communications, marketing strategy, and building awareness for its industry-leading security and business intelligence solutions that keep both personnel and assets safe and enable customers to make better business decisions. Based in Dallas, Texas, Ms. Herndon will report directly to Bryan Schmode, Avigilon’s chief operating officer. With over 20 years of experience, Ms. Herndon brings experience in technology marketing, building awareness and demand generation campaigns for IT software and services. Throughout her career, she has worked with global sales and marketing teams to drive brand awareness and support business objectives through creative campaigns, focusing on specific vertical industries. “Compelling, creative marketing is key to our future growth and success,” said Bryan Schmode, chief operating officer, Avigilon. “I am very pleased to welcome Margaret Herndon to lead our marketing organisation. Her entrepreneurial approach is a great fit for Avigilon, and I am confident that her extensive marketing experience – from both start-up and Fortune 50 companies - and proven track record leading global teams will help take our business to the next level.” Prior to Avigilon, Ms. Herndon spent 10 years at Hewlett Packard (HP), holding senior leadership positions in software, enterprise services and the corporate marketing divisions of the company. In these roles, she led marketing and product marketing teams tasked with creating strategy, messaging and global launch campaigns targeting a C-level audience. Most recently, Ms. Herndon was vice president of global industry marketing at HP, where her team was responsible for creating campaigns and sales enablement programs for CIOs in the public sector, health and life sciences, banking, manufacturing, and transportation industries. Prior to HP, Ms. Herndon was vice president of marketing at TruLogica, a Dallas-based identity management software start-up organisation. She is credited with helping create and launch TruLogica’s brand, moving it from a small identity management company to being acquired by HP.