It has been two years or so since the last ISC West trade show, the biggest security show in the U.S. market. The coronavirus pandemic has caused a year’s worth of trade show cancellations, and the trend will continue for a while longer. The absence of trade shows has been transformative for the security marketplace, among others, as companies implemented a variety of alternative approaches, with mixed results. We asked this week’s Expert Panel Roundtable: What impact has the cancellation of trade shows had on the security industry?
Over a fifteen-month period, Sonitrol has opened new franchises and expanded current markets in eight states including Illinois, Indiana, Kentucky, Ohio, Connecticut, Massachusetts, California and Florida. The expansion of current markets where Sonitrol has a footprint assists in the growth of the Sonitrol brand and secure more businesses with the best in verified electronic security, keeping our communities safe and keeping more criminals off the streets. “Sonitrol is excited to continue to expand our footprint and bring best-of-class service and verification technology to every market in North America,” says Julie Beach, VP of Sonitrol Corporate. “The need for alarm verification and false alarm reduction is growing in every community. We pride ourselves in providing police with the very best information to improve their safety and increase police response time to our clients.” In addition to this exciting growth, Sonitrol is celebrating its 55th anniversary this year Celebrating 55th anniversary In addition to this exciting growth, Sonitrol is celebrating its 55th anniversary this year. Bryan Bates, VP of Sales of Sonitrol of Northeast Florida and Sonitrol of Lexington says, “I have always been impressed with the entrepreneurs of the Sonitrol family. My mother and father worked for Sonitrol of Dallas before taking the chance on purchasing their own Sonitrol dealership in Lexington, KY in 1984. “With our recent opening of Sonitrol of NE Florida in 2018 and continuing to grow the Sonitrol of Lexington business, my brother, Jeremy Bates, and I can continue the legacy and provide the best security technology in the industry.” Tested and verified security services Expansion for us to Columbus, Ohio is very exciting especially with Sonitrol’s tested and proven verified security services"Chip Shiver, President of Sonitrol of SW Ohio, also has found recent success in growing the Sonitrol presence from the SW Ohio area to expansion in Columbus, OH. Shiver says, “Expansion for us to Columbus, Ohio is very exciting especially with Sonitrol’s tested and proven verified security services. Sonitrol’s enhanced verified technology and our many years of operation in Cincinnati, Dayton, and Springfield brings huge opportunities for us in Columbus, Ohio.” Sonitrol of SW Ohio has been in business since 1971. Lastly, Sonitrol of Fort Lauderdale recently expanded the Sonitrol brand to the Miami-Dade market. John Ray, President & CEO, says, “Sonitrol’s unique verified intrusion technology has grown over the past 55 years to become part of a world-class integrated security solution, keeping us at the forefront of protecting people and assets. Here in South Florida, we’ve expanded our franchise area with the recent addition of the Miami market, paving the way to providing more businesses in Dade County with the best security technology available on the market.”
SentryNet, a wholesale central station monitoring service founded in 1987, is pleased to announce they will be expanding their monitoring footprint by adding a monitoring centre in Lacey, Washingtnton. Currently, SentryNet has two UL/FM/NISPOM listed hot redundant monitoring centres in Memphis, Tennessee and Pensacola, Florida, and provides monitoring for more than 650 independent alarm dealers, primarily based in the Southeast. Over the years, SentryNet has continued to expand their dealer footprint in the west and will be opening a monitoring facility in Lacey, Washington, to ensure they are able to provide the best service to dealers coast-to-coast. As part of the expansion, SentryNet will consolidate the Pensacola, Florida, monitoring centre to Memphis, Tennessee. A Pensacola, Florida, office will remain and act as the primary sales and dealer relations location. Monitoring software platform “2018 has been a transformational year for SentryNet. We have made significant investments in upgrading our monitoring platform and now opening a new monitoring facility,” said Vice President of Dealer Sales Julie Beach. “In the coming months, we will also be launching a complete dealer program that will round out our vision of truly being a full business life cycle partner to security dealers across the nation.” In January 2018, SentryNet upgraded their monitoring software platform to MASterMind, a fully integrated, enterprise solution for monitored security service providers and proprietary central stations, to provide its dealers with best-in-class monitoring services and expanded integration opportunities. The Lacey, Washington, facility is expected to begin monitoring SentryNet dealers in late November 2018.
Sonitrol, the provider of verified electronic security systems, launches TotalGuard, an all-in-one solution that provides video verification, impact activated audio, glass break detection, wireless support, Sonitrol Mobile App (video surveillance, alarm events, arm/disarm system), and so much more. TotalGuard is a perfect solution for the small business market looking for a low cost monitored security option; allowing Sonitrol to compete and have advantage over the popular DIY security systems. This solution can also pair with Sonitrol’s Cloud Access Control for businesses looking for complete security solutions. With commercial property crime on the rise, TotalGuard can safeguard assets with its complete volumetric and video protection, while giving peace of mind knowing the solution is monitored by Sonitrol’s 24/7 Central Station. The Sonitrol solution results in faster police response times, averaging around 8 minutes; compared to 17 minutes with a security guard or 45 minutes for a non-verified alarm Faster police response times When an alarm is triggered via audio, glass break or motion, the event details, along with real time streaming video and audio, are instantly sent to the Sonitrol Central Station who can verify to police on the events taking place and determine the appropriate action. The Sonitrol solution results in faster police response times, averaging around 8 minutes; compared to 17 minutes with a security guard or 45 minutes for a non-verified alarm. “Sonitrol is excited to launch the innovative TotalGuard solution to our current customers while also opening the door for us to serve the small to medium business market with a cost effective and scalable solution,” says Julie Beach, Vice President of Sonitrol. “With TotalGuard’s verified alarm detection, video surveillance, and mobile app capabilities paired with our other access control and fire monitoring services, our clients will have a complete protection against intrusion and security events.”
SentryCon, SentryNet’s annual dealer conference held in Biloxi, MS, was held April 23-26 with over 225 security industry professionals in attendance. The main focuses for this year’s conference included how to deal with current challenges facing the security industry and how to increase business and Recurring Monthly Revenue (RMR). SentryCon 2018 “This year, our theme was the Challenge of Change,” says Julie Beach, VP of SentryNet. “During our several days together, we focused on education and networking to help our dealers gain the tools and knowledge needed to continue to stay competitive in the rapidly evolving security environment.” SentryCon is known for its education sessions and this year was no exception. Impressive speakers included: Mark Brown, Keynote and Emmy nominated speaker, who taught proven tools to multiply your time in today’s fast-paced world. Bob Harris, Attrition Busters, who discussed ways to change the opinion of the end user. Rob Davis, Davis Mergers and Acquisitions, who discussed what keeps alarm dealers up at night. Robert Schell, CSSI, shared news regarding the Tax and Jobs Act and how dealers could leverage this new legislation in commercial sales. Product Classes that were held by AlarmNet, Napco, Hikvision, idRestore 360, and Telguard. Hikvision, Honeywell and Napco among participants The SentryCon tradeshow gives dealers a chance to be face-to-face with the industry’s top product and services providers In addition to education, the SentryCon tradeshow gave dealers a chance to be face-to-face with the industry’s top product and services providers. Hikvision, SentryCon’s Platinum sponsor, shared the latest in camera systems. Silver sponsors ADI, Honeywell and Napco displayed trending end user products and services that dealers. Bronze sponsors Alarm Insurance, Alarm.com, DSC and Telguard also displayed the latest products and services they offer. During the event, dealers, vendors and employees raised over $5,000 in donations to the National Firefighter Cancer Support Network (NFCSN). These funds go to assist firefighters who are battling cancer contracted by their career. The NFCSN also provides valuable training and tools to firefighters to keep them safe from the contaminants that cause cancers. Excursions included fishing, golfing, skeet and trap shooting, a shrimping tour, and a Biloxi Shuckers (Minor League Baseball) game that hosted 80 employees, dealers and vendors. SentryNet’s own General Manger, Alain Jamet, threw the first pitch at the Shuckers game. Overall, SentryCon 2018 was a booming success. SentryNet treats their dealers like family and is proud to hear SentryCon referred to as a “family reunion” by many.