Keepit has announced the appointment of James Dwyer as its new Chief Revenue Officer (CRO). In his new position, Dwyer will spearhead Keepit's global revenue operations, focusing on enhancing international go-to-market strategies that span sales, partnerships, customer success, renewals, and business development.
The appointment comes as Keepit expands its services in a time when organisations are increasingly dependent on SaaS applications, and safeguarding essential business data has become a significant concern at the executive level. Concurrently, regulatory demands and the swift integration of AI technologies have contributed to increased data volumes and operational risks. This scenario has sharpened the focus on maintaining data resilience—ensuring data is accessible, reliable, and recoverable during disruptions.
A track record of growth
Describing Dwyer as a "Modern, people-first leader," Morten Felsvang, CEO and co-founder of Keepit, remarked on his successful track record in scaling global go-to-market strategies during pivotal growth phases.
"He understands what it takes to turn momentum into sustained performance, while building a high-accountability culture that keeps the customer at the centre. We’re excited to welcome James to Keepit as we continue our international expansion and help more organisations secure access to their SaaS data, no matter what the future holds," Felsvang added.
An experienced leader in data security
Dwyer has a proven ability to build and expand teams during transformative industry shifts
Coming from a senior leadership background in data security, access, and management, Dwyer has a proven ability to build and expand teams during transformative industry shifts, contributing to predictable growth by leveraging technological advantages.
James Dwyer emphasised the importance of data, saying, "Across my career, there’s been a consistent theme: data is the foundation companies are built on, and protecting it and ensuring access to it is mission critical." He was drawn to Keepit because of its focus on tackling high-stakes challenges with a dedicated solution, spearheaded by a capable and ambitious team.
Navigating changing industry dynamics
James Dwyer noted that the industry is at a crucial juncture influenced by increased dependence on SaaS, growing compliance needs, and AI-driven automation. His aim is to drive Keepit's global expansion and strengthen market execution while fostering deeper relationships with partners and customers who consider data resilience as strategically significant.
Felsvang further explained that AI is transforming decision-making speeds and the rapidity with which errors might occur, underscoring the critical need for reliable backup and recovery. "Keepit is built for that reality, and James will help us advance our business globally, to meet those needs," he said.
Advancing global efforts
Dwyer, who will be based in South Carolina, will collaborate closely with Keepit's leadership to enhance global market execution, aiming to build cohesive teams and scalable revenue operations during the company's growth journey.
"We’re entering an inflection point where SaaS and AI are changing not just how data is created and used, but how quickly risk can spread," Dwyer stated, highlighting the significance of rapid data recovery as part of organisational resilience.
Keepit, the world’s only vendor-independent cloud-native SaaS data protection platform, announces the appointment of James Dwyer as Chief Revenue Officer (CRO). In this role, Dwyer will lead Keepit’s global revenue organisation, with responsibility for scaling international go-to-market execution across sales, partnerships, customer success, renewals, and business development.
Keepit is expanding at a time when organisations are more dependent than ever on SaaS applications, and when protecting and restoring business-critical data has become a board-level priority. At the same time, regulatory expectations and the rapid adoption of AI are increasing both data volumes and operational risk, putting renewed focus on resilience: keeping data available, trustworthy, and recoverable when disruptions occur.
Key inflection points
“James is a modern, people-first leader with a strong track record of scaling global go-to-market organisations at key inflection points,” said Morten Felsvang, CEO and co-founder of Keepit. “He understands what it takes to turn momentum into sustained performance, while building a high-accountability culture that keeps the customer at the centre. We’re excited to welcome James to Keepit as we continue our international expansion and help more organisations secure access to their SaaS data, no matter what the future holds.”
Dwyer joins Keepit with senior leadership experience across the data security, data access, and data management ecosystem. He has built and scaled go-to-market teams through periods of rapid change, helping organisations translate technology differentiation into predictable growth.
Business-critical SaaS data
“Across my career, there’s been a consistent theme: data is the foundation companies are built on, and protecting it and ensuring access to it is mission critical,” said James Dwyer, Chief Revenue Officer at Keepit.
“What drew me to Keepit is the combination of a high-stakes problem, strong market momentum, and a focused solution, delivered by a team with the talent and ambition to win. Keepit’s technology stands out because it’s purpose-built for the reality organisations face today: the need for dependable data protection, rapid recovery, and confidence that their business-critical SaaS data remains available.”
Reality organisations face today
Dwyer said the market is at an inflection point driven by deeper SaaS reliance, growing sovereignty and compliance requirements, and AI-enabled automation. He will focus on driving Keepit’s international growth by strengthening execution across markets and channels and deepening relationships with customers and partners who view data resilience as strategic.
Felsvang added: “AI is changing how fast decisions are made and how quickly errors can propagate. That makes reliable backup and recovery, and confidence in your data, more important than ever. Keepit is built for that reality, and James will help us advance our business globally, to meet those needs.”
Scalable revenue operations
“We’re entering an inflection point where SaaS and AI are changing not just how data is created and used, but how quickly risk can spread,” Dwyer continued. “AI agents can accelerate operations, but they can also amplify mistakes and cascade misconfigurations faster than many organisations are prepared for. That’s why data resilience - knowing you can restore what matters, quickly and confidently - has become a defining capability. I’m excited to help Keepit scale globally and support customers as they navigate this new era.”
Based in South Carolina, James Dwyer will work closely with Keepit’s leadership team to accelerate global execution across markets, channels, and customer segments - building aligned teams and scalable revenue operations as the company continues to grow.
