iDenfy, a platform specialising in identity verification, compliance, and fraud prevention, has introduced changes to enhance user engagement across different markets. The latest development involves refining Turkish-language text and improving localisation to enhance user experiences in Turkey.
The Product, Development, and Support teams at iDenfy collaborated with several partners serving Turkish users to revamp the language used in instructions, making them more native and easier to follow. These efforts aim to maintain user conversion rates by eliminating language inconsistencies that can hinder the KYC process.
Focus on localisation to boost conversion rates
Despite being recognised as a key KYC vendor globally, iDenfy strives to address unique challenges in various markets, particularly non-English-speaking ones, where accurate language usage is crucial. Recent improvements for Turkish-speaking users come on the heels of other updates, including new KYC theming options and design enhancements for white-label solutions.
Domantas Ciulde, CEO of iDenfy, emphasised the team's dedication to gathering data and feedback to address common issues across industries, stating, “Recently, we added new white-label options, non-document verification workflows that don’t require uploading a physical ID copy, and now, we have moved on to focus on localisation and the overall design of our ID verification experience. Of course, language is the main factor that makes the KYC session feel natural.”
Significance of high-quality translations
iDenfy’s Turkish translation is validated by native speakers for clarity at each verification stepPoor translation quality is often underestimated in its impact on conversion rates. This is particularly significant in the identity verification process, where users might abandon sessions due to confusing or incorrect language. To counter this, iDenfy's Turkish translation has been validated by native-speaking partners to ensure clarity at each verification step.
“Language is part of the user experience, not a secondary detail,” added Ciulde. Correct linguistic nuances are essential during tasks like taking ID photos or performing liveness checks to prevent hesitancy or confusion.
Addressing the growing demand in Turkey
Turkey's fintech market is rapidly expanding, with significant investments pouring in. The growing sector underscores the need for identity verification solutions tailored to Turkish users, as improper localisation could undermine onboarding and consumer trust.
The updates to Turkish translations are aligned with the need for culturally relevant solutions rather than generic, machine-translated texts.
Seamless global operations
iDenfy's platform supports identity verifications in over 200 countries, handling over 16,000 types of government-issued IDs. The enhancements for Turkish clients, requiring no additional coding, reflect iDenfy’s broader strategy to synchronise language quality with its technological offerings.
“We operate across dozens of different markets, and every one of our users should feel like they’re interacting with something designed just for them," stated Ciulde, reinforcing the push for high localisation standards.
iDenfy, the global identity verification, compliance, and fraud prevention solution platform, has announced changes in its continuous plan to improve user conversion rates across multiple markets.
The latest update consists of refining the Turkish-language copy and localisation improvements in the market.
iDenfy’s Product, Development, and Support teams collected feedback from multiple current partners that juggle real users from Turkey and replaced previous texts with new, native-level, and easy-to-understand instructions for Turkish-speaking users.
Improving and maintaing the rank
Despite securing the label of a foremost global KYC vendor over the past years, iDenfy’s team continues to improve details and separate challenges that lead to increased conversion rates for its partners, no matter the scope or market they operate in. For non-English-speaking markets in particular, where users rely on localised instructions to complete verification confidently, even small language inconsistencies can have a negative impact on KYC completion rates.
The news of improvements on the KYC platform for Turkish-speaking users comes shortly after iDenfy improved custom KYC Theming options and added new white-label solutions for customising the KYC process design-wise.
According to Domantas Ciulde, the CEO of iDenfy, the team has been working closely in-house to collect data and feedback from partners that request new features as a way to reduce drop-offs, which is a challenge that is consistent for all partners and different industries:
“Recently, we added new white-label options, non-document verification workflows that don’t require uploading a physical ID copy, and now, we have moved on to focus on localisation and the overall design of our ID verification experience. Of course, language is the main factor that makes the KYC session feel natural.”
Frequent factors
Poor-quality translation is a frequently underestimated factor in identity verification conversion rates, especially now that some vendors use AI and focus on the volume and the number of clients they can serve, all “without promising extra, native-level elements that make all the difference”, claims Ciulde.
Turkish translations
According to iDenfy’s CEO, whenever a user experiences some strange or incorrect writing during a KYC process, it creates friction. For users who are mid-intent, this can be a deal breaker, leaving them to abandon their KYC session and never come back due to going to a competitor. iDenfy’s team worked on the Turkish translations, which have been reviewed and approved by native-speaking partners to reflect the correct language, wording, and meaning at every stage of the verification process, including taking photos of an ID document, passing a liveness check, or displaying status information to the end-user.
“Language is part of the user experience, not a secondary detail. When a user is prompted to take a photo of their identification document or just go through an active liveness check, the instructions must feel natural in the user’s own language. A machine-generated translation fails to account for the moments where a user might hesitate or get confused completing the process, which directly relates to their completion or abandonment of verification,” commented Domantas Ciulde, the CEO of iDenfy.
Identity verifcation solution
Currently, Turkey is considered one of the fastest-growing digital financial service markets in Europe and the Middle East. In 2025 alone, $201.3 million in investment in the fintech market was reached in the first few months of the year. Such rapid growth has a direct relation to the regulations.
Companies operating in Turkey need an identity verification solution that can feel more native to Turkish users than using general, machine-translated texts. For a market that keeps growing, localisation quality is not a cosmetic consideration, but a direct factor in onboarding conversion and user trust.
Language quality connected with technology
iDenfy’s platform currently processes identity verification checks in over 200+ countries and regions worldwide, covering more than 16,000+ types of government-issued identification documents. Improvements for Turkish clients are now available without extra coding or implementation.
“We operate across dozens of different markets, and every one of our users should feel like they’re interacting with something designed just for them. The Turkish language update reflects a larger initiative to ensure that language quality on our platform is closely connected with the rest of our technology,” added Domantas Ciulde, the CEO of iDenfy.
