Evolv Technology, recognised for its innovative AI-powered security solutions, has been appointed as the preferred provider for patron screening by ASM Global in North America. ASM Global, headquartered in Los Angeles, manages an expansive network of over 350 top-tier arenas, stadiums, and performance venues worldwide, reflecting its dedication to enhancing guest experiences through strategic partnerships like the one with Evolv.
Layered security approach
The partnership between Evolv and ASM Global signifies the adoption of Evolv's cutting-edge Evolv Express® detection system currently operational in 10 ASM Global locations across North America. These include notable sites such as EverBank Stadium in Florida and NRG Stadium in Texas. Initially deployed at multiple ASM Global venues in the UK in 2022, Evolv Express® continues to transform the security landscape for sports and entertainment venues, offering a sophisticated, layered approach to security.
ASM Global, known for exemplary venue management and event hosting, attracts more than 164 million visitors annually. The collaboration aims to redefine guest experiences by implementing Evolv’s advanced security technology, thereby ensuring smoother and more secure entries at its locations.
Enhancing guest ingress
Evolv and ASM Global are optimising the guest entry process, with initial results in North America
In a joint effort, Evolv and ASM Global are optimising the guest entry process, with initial results in North America showing marked improvements. Venues using Evolv Express® reported an 11% boost in arrival efficiency and a 13-point increase in Net Promoter Score (NPS) compared to previous figures.
Ron Bension, CEO of ASM Global, highlighted the partnership's impact, stating, “It’s imperative that our partners share our guest-first mindset, and Evolv has proven its ability to enhance fan safety while making venue entry faster, less intrusive, and more dignified.”
Replacing metal detectors
Evolv Express® often replaces traditional metal detectors, expediting entry as attendees can pass through without pausing. Leveraging advanced sensor technology and AI, the system distinguishes between threats and typical everyday metal items.
Peter George, CEO of Evolv Technology, commented, “ASM Global has been a terrific partner, and we’re elated by the evolution of our relationship and the tremendous positive impact it has had – and will have – on fan safety and experience around the world. In 2023, we surpassed 1 billion people scanned, and we anticipate that number to grow exponentially as ASM Global continues to strengthen its customer roster.”
Evolv Technology, the security technology company pioneering AI-based screening to create safer experiences, announces it has been selected as ASM Global’s preferred technology provider for patron screening in North America.
Headquartered in Los Angeles, ASM Global’s elite venue network spans five continents with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues. The partnership represents Evolv’s continued leadership in delivering advanced screening for professional sports and entertainment fans and ASM Global’s commitment to creating the best guest experience at its venues around the globe.
Layered security approach
Evolv’s flagship product, the state-of-the-art Evolv Express® detection system, is currently screening guests at 10 ASM Global venues across North America including EverBank Stadium and VyStar Veterans Memorial Arena in Jacksonville, Florida, NRG Stadium in Houston, Texas, Colorado Convention Center in Denver, Colorado, Long Beach Convention & Entertainment Center in Long Beach, California and Toyota Arena in Ontario, California, since initially being deployed at multiple ASM Global venues in the United Kingdom beginning in 2022.
Providing best-in-class venue operation and content and event booking, ASM Global operates venues that serve live events for more than 164 million guests annually. As part of the partnership, ASM Global will look to usher in a new era of guest experience, ingress and a layered security approach utilizing Evolv’s state-of-the-art Evolv Express® detection system within its portfolio.
Guest ingress process
Together, Evolv and ASM Global are improving the guest ingress process, with early results in North America yielding an 11% increase in arrival efficiency and 13-point increase in NPS score for venues integrating Evolv Express vs. existing averages.
“This partnership brings together two companies at the top of their respective industries, both dedicated to delivering a superior experience to as many guests and fans as possible,” said Ron Bension, CEO ASM Global. “It’s imperative that our partners share our guest-first mindset, and Evolv has proven its ability to enhance fan safety while making venue entry faster, less intrusive, and more dignified.”
Replacing metal detectors
Often replacing metal detectors, Express expedites venue entry as guests can walk through without always breaking pace. Sensor technology combined with AI enables the system to differentiate between threats and the everyday kinds of metal people carry.
“ASM Global has been a terrific partner, and we’re elated by the evolution of our relationship and the tremendous positive impact it has had – and will have – on fan safety and experience around the world,” said Peter George, CEO, Evolv Technology. “In 2023, we surpassed 1 billion people scanned, and we anticipate that number to grow exponentially as ASM Global continues to strengthen its customer roster and dominate the category.”
