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| The website enables specialist dealers in achieving end customer marketing and acquisition of new customers |
The new international eneo website for end users presents information on the fundamentals of video surveillance along with solutions integrating eneo products.
The new website supplements the specialist dealer portal www.eneo-security.com. Available in nine languages, the new website pursues multiple communication objectives. It has the purpose of making the eneo brand well known far beyond specialist groups and of consistently driving forward brand internationalisation. Furthermore, specialist dealers are supported in end customer marketing and acquisition of new customers, whilst end users profit from qualified information on www.eneo.tv.
The design, control and content of the new website are tailored to what end customers expect to see and read. Correspondingly, the focus is on industry solutions, project reports and references rather than on technical details. Clearly written specialist articles give details of the commonly used technologies and product types, whilst concise technology tips explain the most important functions in video surveillance technology.
Nevertheless, potential buyers of eneo products still have to establish contact to specialist dealers: enquiries made by using the website’s contact forms are forwarded to the regional eneo specialist dealer.
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