BrainChip Holdings Ltd. (‘BrainChip’ or the ‘Company’), a developer of software and hardware accelerated solutions for advanced artificial intelligence (AI) and machine learning applications, announced it has entered a strategic partnership with Telesikring, Denmark’s largest Danish-owned installer of security solutions for small, medium and large companies.
The companies will jointly address the growing needs of law enforcement and end users to efficiently classify suspects fast using the latest award-winning AI powered software platform for object recognition and facial classification – BrainChip Studio. Under the terms of the partnership, Telesikring will agree to promote, install, and support BrainChip’s growing portfolio of AI-powered software and hardware solutions across their existing and new video security customer base.
We believe that AI technology has matured to such a degree that it provides real value to our clients"
Extending company’s presence in Scandinavia
The Danish security market, incorporating video surveillance services, is currently valued at DKK 475 million (around US$75 million), according to Statista. The market is expected to grow to DKK 845 million (around US$133 million) by 2022.
BrainChip’s Director of EMEA Sales, Luis Coello, commented: “Our partnership with Telesikring comes at a pivotal time for BrainChip as we aim to build on the successful launch of BrainChip Studio last year. Securing Telesikring as our first Technical Sales Partner in Scandinavia will help boost BrainChip’s presence in the Scandinavian video surveillance and security industry, which we intend to extend across the region.”
Providing AI-powered products to clients
Morton Dall, Telesikring Sales Director, commented, “Many of our customers in Denmark and further afield are looking for integrated analytics solutions for video security and surveillance. We believe that AI technology has matured to such a degree that it provides real value to our clients. The partnership with BrainChip allows us to address this growing demand and ensure we can develop specific customer requirements by using BrainChip’s AI-powered software and hardware solutions as part of our overall security and technology platform offering.”
