iDenfy teams up with Reppublika for secure surveys

iDenfy, a US-based fraud prevention and identity verification company best known for its AI-powered RegTech automation solutions, partners with Reppublika Data Analytics & Technologies, a pioneer European software firm providing innovative SaaS solutions to the market research industry.

iDenfy’s identity verification software will help the business verify all customers who are conducting surveys online while detecting fraudulent users with fake personal details or other renderings, often used to bypass verification checks for fraudulent purposes.

Enhanced trust and data quality

The switch will help to validate the legit survey respondents who want to address market research problems

Reppublika Data Analytics & Technologies, a top European software company with a focus on SaaS solutions for the market research industry, is partnering with iDenfy, a Lithuania-based platform that provides identity verification and fraud prevention.

With the integration from iDenfy, the survey and research service provider will aim to boost conversions, streamlining all components of the Know Your Customer (KYC) flow, with the help of technologies like iDenfy’s 3D active liveness detection.

The switch will help to validate the legit survey respondents who want to address market research problems. Together, Reppublika and iDenfy will work to provide a solution for the market research industry to combat fraud, ensure data quality, and enhance trust.

Innovative solutions

Reppublika Data Analytics & Technologies is known for their innovative SaaS solutions, which apply across the competitive landscape of panel management technology, survey platforms, and 360° media measurement technology serving clients, including market research agencies, publishers, media agencies, and Joint Industry Committees (JICs).

However, in the past, Reppublika has dealt with complaints and concerns regarding fraud, particularly through the use of bots and fake respondent issues that not only distort survey data but also contravene established principles of validity and reliability related to survey data.

Trusted identity partner

iDenfy’s identity Verification and Reppublika’s panel management allows the company to validate the identity

Reppublika decided to partner with iDenfy as its ID verification partner for several reasons, including its industry-leading technology, European-based company, and trustworthy anti-fraud compliance innovations for better-deterring users.

iDenfy’s identity Verification and 3D Active Liveness products complement Reppublika’s panel management and surveying tools, allowing the company to validate the identity of respondents with almost unfathomable accuracy. These tools have allowed Reppublika’s clients, such as Talk Online Panel, to ensure that their survey data is based on real-life respondents.

Real-time verification

In an industry plagued by concerns regarding bots and fraudulent data, this opportunity is powerful as iDenfy’s identity verification solution combines document verification with advanced biometric verification measures to ensure that users are real and present in the process of onboarding.

iDenfy’s multi-layered approach to identification assures real-time verification and effectively blocks the use of fake identities, phony photos, or physical disguises, making fraud significantly more difficult in real-time.

Securing digital identities

It’s worth mentioning that businesses in every industry are putting a higher emphasis than ever on strong identity verification to protect themselves.

A recent report from Juniper Research on online fraud says that the global costs are likely to exceed $107 billion by 2029 year, with identity fraud being an important contributor, causing significant expense and distrust to operators and customers alike.

With the growing tactics for committing fraud with sophisticated plans from bots to fake accounts, there has never been a greater demand for having a trustworthy identity verification solutions provider.

Fighting survey fraud

“Fraud is a massive issue in the market research industry. Ensuring that our clients receive accurate, high-quality data is paramount to our mission. Partnering with iDenfy allows us to offer a reliable solution to verify the authenticity of respondents and set us apart from competitors with a commitment to innovation and trust,” said Klaus Oberecker, the CEO of Reppublika Data Analytics & Technologies.

Strategic partnership

“We’re excited to partner with Reppublika, a company that is at the forefront of innovation in the market research industry. Our solution will help the business ensure that its clients deal with genuine survey respondents, maintaining the highest level of accuracy and trust, which is the key factor when working with data,” added Domantas Ciulde, the CEO of iDenfy.