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Mobile threats spike: Zimperium's holiday season report

14 Nov 2025

Mobile threats spike: Zimperium's holiday season report
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Summary is AI-generated, newsdesk-reviewed
  • Zimperium report shows spike in mobile threats during holiday shopping surge.
  • Mishing attacks quadruple as cybercriminals spoof brands to steal credentials.
  • Malware targets payment apps via overlays and compromised SDKs, posing risks to enterprises.
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Zimperium has disclosed its latest research findings that indicate a significant rise in mobile threats attributable to the holiday shopping season.

Conducted by the zLabs team, the Mobile Shopping Report: From Carts to Credentials emphasises the exploitation of increased e-commerce activity by cybercriminals targeting both consumers and businesses.

This surge in mobile app activity has revealed a range of vulnerabilities.

Prevalence of mobile attacks

According to the zLabs analysis, mobile phishing, or "mishing," remains the most prevalent mobile attack method. During the 2024 holiday shopping period, smishing messages and fake delivery notifications impersonating well-known retail and logistics brands increased up to four times.

Many attackers employed urgent messages such as "Your package is delayed, click here" to deceive users into divulging credentials or installing malicious applications.

Attacks on shopping applications

The report also highlights that malware families have expanded their targets from just banks

The report also highlights that malware families have expanded their targets from just banks to encompass shopping and payment apps.

These sophisticated attacks use overlays and accessibility permissions to obtain credit card information, intercept one-time passwords, and compromise digital wallets.

Legitimate retail apps are not exempt, as they can put users and enterprises at risk due to misconfigured SDKs, embedded private keys, and vulnerable third-party libraries, all providing opportunities for data theft or remote code execution.

Kern Smith, SVP of Global Solutions Engineering at Zimperium, stated, "These findings confirm what we've been tracking throughout the year: attackers are taking full advantage of the mobile commerce boom. What begins as a fake shipping alert or counterfeit shopping app can quickly evolve into a corporate breach when employees shop or click from work-connected devices."

Consumer and enterprise security risks

The report further warns of the blurred lines between consumer and enterprise risk during the holiday season. Employees who use personal or company-provided devices for shopping, tracking packages, or payment management open new risks for credential theft and brand impersonation scams.

Ignacio Monta, SVP of Strategy & Threat Intelligence at Zimperium, remarked, "As mobile and enterprise ecosystems converge, security teams must treat the holiday season as a critical risk window, not just for consumers, but for the business itself."

Understand how converged physical and cybersecurity systems can scale protection.

Show full press release

Zimperium, the global pioneer in mobile security, released new research from its zLabs team revealing a sharp rise in mobile threats tied to the holiday shopping season. The Mobile Shopping Report: From Carts to Credentials highlights how cybercriminals are exploiting the seasonal surge in e-commerce and mobile app activity to target both consumers and enterprises.

According to zLabs’ analysis, mishing (mobile phishing) remains the most widespread and effective mobile attack vector.

Smishing messages and fake delivery alerts impersonating trusted retail and logistics brands surged up to 4x during the 2024 holiday shopping period, with attackers using urgency-driven messages like “Your package is delayed, click here” to trick users into revealing credentials or downloading malicious apps.

Expanding malware families 

The report also finds that malware families are expanding beyond banks to target shopping and payment apps, using overlays and accessibility permissions to steal credit card data, intercept one-time passwords (OTPs), and compromise digital wallets.

Meanwhile, legitimate retail apps continue to expose users and enterprises through misconfigured SDKs, hardcoded private keys, and vulnerable third-party libraries. These are all weaknesses that can be exploited for data theft or remote code execution.

“These findings confirm what we’ve been tracking throughout the year: attackers are taking full advantage of the mobile commerce boom,” said Kern Smith, SVP of Global Solutions Engineering at Zimperium. “What begins as a fake shipping alert or counterfeit shopping app can quickly evolve into a corporate breach when employees shop or click from work-connected devices.”

Consumer and enterprise risk

The zLabs team also warns that the holiday season now blurs the boundary between consumer and enterprise risk. Employees using BYOD or corporate-enabled devices to shop, track packages, or manage payments introduces new pathways for credential theft and brand impersonation scams.

“As mobile and enterprise ecosystems converge, security teams must treat the holiday season as a critical risk window, not just for consumers, but for the business itself,” said Ignacio Monta, SVP, Strategy & Threat Intelligence at Zimperium. 

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Discover how holiday mobile threats surge as cybercriminals exploit seasonal e-commerce spikes. Zimperium's report highlights mishing risks and expanding malware targeting shopping and payment apps. Stay protected this holiday season.

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