ADI customers can now benefit from Dahua’s extensive range of security solutions, including VMS Dahua Technology, a manufacturer of video surveillance equipment, has signed a partnership agreement with ADI, which has a branch network for the distribution of security products in the United Kingdom. ADI and Dahua Technology ADI’s head office is located in Bury, Greater Manchester and offers the wholesale distribution of security and low-voltage equipment with over 200 international locations. ADI customers can now benefit from Dahua’s extensive range of end-to-end IP and analogue high-definition security solutions, including cameras, recorders, software, display and control solutions and video management software. Dahua products are both innovative and scalable, with particular strength in IP-based communication. Usmon Khadim, UK Product Category Manager for ADI said: “ADI is very excited to have the Dahua brand on board. With Dahua’s market-leading range of products, combined with ADI’s industry leading support, we believe this will be a key partnership for us and add great value to our customers.” UK video surveillance market “We are confident that ADI shares our commitment to innovation, customer service and quality products" Denny Wang, UK General Manager, Dahua UK & Ireland, said: “By entering into this partnership, we will be extending our reach in the UK video surveillance market using ADI’s extensive branch network. In addition, ADI’s strong emphasis on technical expertise means it can offer added value to its customers and our products.” “We are confident that ADI shares our commitment to innovation, customer service and quality products. The extensive Dahua range includes products that are packed with intelligent features, such as advanced video analytics, providing major benefits to ADI’s customers.” Dahua has the second-largest global share in the video surveillance market worldwide, according to a report from IHS in 2015. It is also the first Chinese security company to establish a global technology standard for analogue high definition: HDCVI. The Dahua range will be available from ADI with immediate effect.
Matthew and Usmon will be managing the product lines of Dedicated Micros Usmon Khadim, holds a masters in Management Information Systems: Change and Development from the University of Manchester, joins Matthew Flaherty an Operations Management graduate from Lancaster University. Usmon and Matthew will initially help support a number of product management programmes as part of their training and development. The roles will grow to manage the complete product life cycle and ensure AD Group continues to realign and re-position its differentiated product and technology solutions with its target market sectors and sales channels. AD Group, which innovates, develops and markets surveillance monitoring solutions, is aiming to nurture a new generation of talented professionals across departments as well as continue to develop in-house and hire experienced professionals. The company offers a range of high-end surveillance monitoring solutions which are taken to market through its consultative selling arm AD Network Video. The businesses and brands within the group include premium remote monitoring service RemGuard, safety and security for aircraft business AD Aerospace, DVRs and cameras for arduous environments TransVu and TSS, which offers integrated vehicle surveillance solutions for logistics and emergency services. AD Group has developed an innovative fire detection solution for high value assets using flame and Visual Smoke Detection technology, FireVu, which is used in more than 200 locations worldwide. Matthew and Usmon will also be managing the product lines of Dedicated Micros whose products include secure IP camera and recording equipment. Pauline Norstrom, chief operating officer for AD Group, comments: “The appointment of Usmon and Matthew shows our commitment to changing and developing our organisation to align with our diversification strategy. A strategy which is designed to ensure that AD Group's innovative and differentiated video technology reaches our target customers in the high risk market sectors through our new sales channels.”