The Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open global standards for the Internet of Things (IoT), announces its organisational rebrand to the Connectivity Standards Alliance (CSA). The organisation announced a second brand, Matter, formerly known to the industry as Project Connected Home over IP (CHIP), the future of reliable connectivity. The newly developed Matter mark will serve as a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. The Alliance will continue to develop Zigbee technology and will retain the Zigbee technology brand. Open standards organisation With nearly 20 years operating as a global, open standards organisation, the Alliance has continued to expand in scale, scope and impact. From the Alliance’s founding technology, Zigbee, to its most recent IP-based standard, Matter, the Alliance has been on a mission to simplify and harmonise the IoT. Matter joins the Alliance’s growing portfolio of connectivity standards Matter joins the Alliance’s growing portfolio of connectivity standards, including specialised protocols like smart energy, green power, rf4ce, and others. The Alliance’s technologies are built on solid foundations: openness principles, a common data model, and the expertise of member companies from across the industry. With this, the Alliance is elevating its brand identity to better align with this role in shaping the future of the IoT by creating world-wide standards that impact the market. Developing foundational connectivity The new Alliance visual identity includes a unique ligature in the new monogram, which represents not just the connectivity powered by the Alliance protocols, but the coming together of individual companies that make up the Alliance. With a personalised set of over 100 ligatures, the brand celebrates the unique connection between the Alliance members and the connection Alliance technologies enable. The new brand colour palette of blue and ivory is an updated reference to the visual lexicon of blueprints, reflecting the Connectivity Standards Alliance’s role in developing foundational connectivity standards. Representing the role the Alliance continues to play in bringing together the industry, the ‘superconnector’ is an added visual element that links concepts, people, and themes throughout the brand applications and communications. Record-breaking year Over half a billion Zigbee chipsets have been sold and nearly four billion are expected to ship by 2023 “This year is historic for the Alliance as our growth and efforts flourish with the demand for smart home and building connectivity,” said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. “It’s the perfect time to both unveil our new brand, positioning the Alliance as the home for collaboration and development of IoT standards with our Members, and launch these trusted marks recognisable by the market we collectively serve.” The Alliance’s momentum has been incredible, and 2020 was a record-breaking year with more than 560 Zigbee technology devices certified, an increase of over 30 percent from the year prior. Over half a billion Zigbee chipsets have been sold and nearly four billion are expected to ship by 2023. Multiple industry domains Consumer and commercial demands for simple, connected experiences continue to grow, as Q1 2021 certifications exceeded Q1 2020 by more than 50 percent. With ongoing evolution of the Zigbee standard, and device certifications further increasing with the addition of Matter devices later in 2021, they expect this positive trend to continue. The Connectivity Standards Alliance’s membership continues to expand its global reach The Connectivity Standards Alliance’s membership continues to expand its global reach as the organisation at the centre of the IoT, with members in over 37 countries. CSA members come together from across the value chain - silicon, software, device, ecosystem, service provider and retail - and from across the connected home, commercial and multiple industry domains. There are now more than 350 Member organisations of all sizes, across a range of business categories, and over 3,000 Member individuals who are participating in bringing use cases, specifications, reference implementations, testing tools and certification programs to life. Wondrous wireless possibilities The Connectivity Standards Alliance has partnered with the World Economic Forum (WEF) and the Council on the Connected World on an impactful new initiative to help build a global connected future that is more sustainable, resilient, and equitable for all. The Alliance is proud to have a seat on the Council on the Connected World with the goal of strengthening global governance and innovation of IoT. These connections aren’t just unique to planet Earth, as recently the world saw Zigbee on Mars! The Alliance Members have accomplished wondrous wireless possibilities over the decades and the Alliance was excited to have an organisation like Jet Propulsion Laboratory (JPL) choose Zigbee for their mission-critical radio communications from Ingenuity to Perseverance this year.
The Connectivity Standards Alliance (CSA), formerly known as the Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open, global standards for the Internet of Things (IoT), announces Matter – the interoperable, secure connectivity standard for the future of the smart home. The proliferation of connected objects continues to change the way one lives, works and plays. From homes to offices, factories to hospitals, connected objects enable one to experience the environments in cohesive, interactive ways. Yet, for too long, disconnected platforms and disparate development paths have caused confusion for consumers and complicated processes for developers and innovators. Promoting new standard Smart objects should be reliable, secure, and work together – this is the shared vision behind Project Connected Home over IP (CHIP), now known as the new standard, Matter. Amazon, Apple, Comcast, Google, SmartThings, and the Connectivity Standards Alliance came together in 2019 to develop and promote this new standard, joined by fellow Alliance board member companies IKEA, Legrand, NXP Semiconductors, Resideo, Schneider Electric, Signify, Silicon Labs, Somfy and Wulian. Matter is the unified IP-based connectivity protocol built on proven technologies Now, there are more than 180 Member organisations of all sizes, across a range of business categories, and over 1,700 Member individuals participating in bringing the Matter specification, reference implementations, testing tools and certification programs to life. Matter is the unified IP-based connectivity protocol built on proven technologies, helping connect and build reliable, secure IoT ecosystems. Truly connected world This new technology and royalty-free connectivity standard enable communications among a wide range of smart devices. Matter is also a seal of approval, assuring that any object built on this standard is reliable by nature, secure by design, and compatible at scale. “We create marks of trust, and Matter is an important milestone for users in our long history of delivering unifying, secure, reliable and trustworthy standards for the IoT,” said Tobin Richardson, President and CEO of the Connectivity Standards Alliance. “I’m very excited to unveil Matter as a foundational element in delivering a truly connected world.” Matter makes it easier for device manufacturers to build devices, and to ensure they are compatible with smart home and voice services such as Amazon’s Alexa, Apple’s HomeKit with Siri, Google’s Assistant, SmartThings, and others.” Simplifying connected experiences The first specification release of the Matter protocol will run on existing networking technologies such as Ethernet (802.3), Wi-Fi (802.11), and Thread (802.15.4) and for ease of commissioning, Bluetooth Low Energy. Other key attributes include: Simplicity – Easy to purchase and use. Simplifying connected experiences. Interoperability – Devices from multiple brands work natively together. Providing greater compatibility. Reliability – Consistent and responsive local connectivity. Security – Maintaining secure connections. Robust and streamlined for developers and users. Flexibility – Matter makes it easy for users to set up and control their devices with multiple ecosystems simultaneously. Simple setup code Retailers get reduced complexity in-store to create a more simplified purchasing experience Breakthrough connectivity is built on Matter, providing greater benefit and value for developers, and those who live or work in a smart home or business. Consumers get an increased choice, compatibility, and more control of their experience. Developers get lower development and operational cost via a single SKU and more time for innovation. Retailers get reduced complexity in-store to create a more simplified purchasing experience, leading to fewer returns for compatibility issues. With Matter, consumers and businesses can choose the brands they want in their smart home or commercial building and be confident they will work seamlessly. Homeowners, and especially those living in a smart home with multiple devices like smart locks, thermostats or smart speakers, can easily add new devices with a Matter mark using a simple setup code to connect their home as one. Single-vendor stacks Businesses, particularly those that rely on connectivity, can count on one network to keep their operations running smoothly. Key for developers is that Matter isn’t only a specification – it also offers an open-source reference implementation in parallel. This drives tangible benefits for developers including: faster time to market, reduced reliance on single-vendor stacks, improved quality since they can access multiple use cases to test against, and increased security with full transparency into the community’s ability to identify and commit patches. Products with the Matter mark connect securely with more devices, more reliably than ever Products with the Matter mark connect securely with more devices, more reliably than ever. The Matter mark will serve as a seal of approval, taking the guesswork out of the purchasing process and allowing businesses and consumers alike to choose from a wider array of brands to create secure and connected homes and buildings. Promise of convergence The new symbol and wordmark of Matter tell its story of connectivity. The name was selected for its foundational nature. Matter is a building block for life, and now also for the IoT. The three arrow forms meeting in the Matter symbol communicate the brand promise of convergence and connectivity in its most distilled visual form. Its geometric construction and triangular nature express security and utility. The badge on the product and packaging, with the Matter symbol and wordmark, notes that a product is Matter certified. The two-colour visual identity has been simplified to represent Day and Night with gradients evocative of dynamic connections between products. The new Matter brandmark was developed in partnership with Interbrand, one of the brand consultancies. Connected home technologies With Matter, smart home devices built on technologies like Wi-Fi will be more interoperable" “Today, millions of customers around the world rely on Alexa as their favorite way to control more than 140,000 Alexa-compatible smart home products, and we are committed to continuing to make smart home connections easier for customers,” said David Shearer, Vice President, Amazon Smart Home. “With Matter, smart home devices built on technologies like Wi-Fi will be more interoperable, making them simpler for manufacturers to develop and certify, and delivering more value for customers.” “As we focus on delivering the best connected experiences to our customers, Matter represents an important step forward in the global effort to make connected home technologies easier to use and more secure, with a high degree of interoperability. We’ve been honoured to work with our industry peers on Matter from the beginning and are excited to be part of its role in shaping the future of IoT,” said Jim Kitchen, Vice President Product, Connected Home and IoT Devices, Comcast. Multi-brand interoperability “Matter will be a leap forward in interoperability. It also demonstrates the power of the collaborative and open-source process within the Alliance that embraces the full IoT value chain and yields results. We are convinced that Matter is a great opportunity, therefore Legrand supports the project since the beginning notably by involving engineers and by participating in test events,” said Bruno Vulcano, R&D Manager at Legrand and Chair of the Board at the Connectivity Standards Alliance. We are convinced that Matter is a great opportunity, therefore Legrand supports the project" “Signify, the world leader in lighting and a long-term leader in the Alliance, is excited to be a driving force in the creation and adoption of Matter. We believe this multi-brand interoperability in the smart home will catalyse the benefit and value of smart lighting worldwide via both Philips Hue and WiZ smart lighting,” said George Yianni, Head of Technology Philips Hue, on behalf of Signify. Developing revolutionary protocol “We believe that a universal standard in connectivity is critical for the industry and Matter is the key that will fully unlock the connected home for consumers. We are proud to lend our historical expertise in IoT and be part of the pioneering team to develop this revolutionary protocol,” said Samantha Osborne, Vice President of Marketing and Business Operations at SmartThings. “Over the past year we’ve doubled down on our technology to enhance our ecosystem to not only welcome future Matter products, but to ensure that they work seamlessly with the thousands of products already within our ecosystem.” Providing diverse options Tuya is dedicated to providing diverse options to power our IoT developer ecosystem" “As an open IoT development platform provider, Tuya is dedicated to providing diverse options to power our IoT developer ecosystem. Matter is important to us and our developers because it enables even easier interoperability between brands and simplifies connections between people and our connected objects. When we can securely and easily connect everything, the possibilities of what we can do with those connections are limitless,” said Alex Yang, Co-Founder and COO, Tuya Smart. In early May, the feature-complete base specification was approved by the Matter Working Group. Reaching this milestone gives Members a definition of the major features to build out the open-source implementation and test the specification. Tracking first devices With this, the project is currently on track to see first devices through certification in late 2021, depending on manufacturer go-to-market plans. Devices targeted for launch include lighting and electrical (e.g., light bulbs, luminaires, controls, plugs, outlets), HVAC controls (e.g., thermostats, AC units), access controls (e.g., door locks, garage doors), safety and security (e.g., sensors, detectors, security systems), window coverings/shades, TVs, access points, bridges and others. Members poised to be early adopters of Matter include: Amazon, ASSA ABLOY, Comcast, Espressif Systems, Eve Systems, Google, Grundfos Holding A/S, Huawei, Infineon Technologies, LEEDARSON, Legrand, Nanoleaf, Nordic Semiconductor, NXP Semiconductors, Qorvo, Resideo, Schlage, Schneider Electric, Signify, Silicon Labs, SmartThings, Somfy, STMicroelectronics, Texas Instruments, Tuya Smart, ubisys, Wulian, and Zumtobel Group. Companies interested in accessing the specification and building devices with Matter can join the Connectivity Standards Alliance.
The Zigbee Alliance, an organisation of hundreds of companies creating, maintaining, and delivering open, global standards for the Internet of Things (IoT), announced the addition of two new team members to steer significant change, guide burgeoning growth, and set new directions for the Alliance as it moves into a pivotal year for its members and the broader IoT market. Michelle Mindala-Freeman joins effective immediately as Head of Marketing and Krista Ingram assumes the new Director of Marketing Programs role. Wireless and IoT products Michelle will promote the Alliance mission, standards and solutions while driving the growth of IoT As Head of Marketing, Michelle will help promote the Alliance mission, standards and solutions while driving the growth and success of the Internet of Things for the benefit of members. She steps into this role from Microsoft, where she was a Digital Advisor for the North America Chief Technology Officer office, helping customers on their digital transformation journeys. Prior to that, she led strategy and solutions and was a Client Partner for Capgemini’s Telecom Media & Technology business, defining and delivering IT and industry technology solutions. Michelle brings experience building and promoting wireless and IoT products and services from earlier leadership roles in product management, marketing and strategy at Landis+Gyr and AT&T. Connected Home over IP Staying connected to her wireless and IoT roots, she is currently also a Visiting Scholar at the Georgia Institute of Technology’s Center for Development and Application of Internet of Things Technologies (CDAIT). “Michelle brings a unique blend of executive leadership, client services and technology experience to the Alliance at a critical stage of our growth. We are thrilled to bring someone of her caliber onto our team. I am looking forward to seeing the successful launch of Project Connected Home over IP (Project CHIP) and the strategic growth of the Alliance under her leadership,” said Tobin Richardson, President and Chief Executive Officer, Zigbee Alliance. Internet of Things “Over the past decade, I’ve watched the tremendous work taking place at the Alliance to create a more seamless, secure and connected world,” said Michelle. “I’m excited to devote all my energies to this important mission helping our members solve the challenges and celebrate the successes of openness and interoperability for the Internet of Things.” To further support marketing initiatives, Krista Ingram joins as the Director of Marketing Programs To further support marketing initiatives, Krista Ingram joins as the Director of Marketing Programs. This marks a return to the Alliance for Krista. She was instrumental during the first 12 years of the Alliance, helping to grow it from a small collection of companies and single standard to several hundred members, leading Alliance events and marketing. Krista brings knowledge and experience in standards organisations from her time at Inventures where she provided marketing services for various technology consortiums and was a critical lead for the Thread Group marketing team. Evolving IoT marketplace “I have known and worked alongside both Michelle and Krista for many years now. I am elated to welcome them into the Alliance and to have our staff and members tap into the trove of expertise and energy they bring,” Richardson continued. “As our Alliance grows in breadth and reach of both our standards and the companies in our community, we aim to balance a focus on near-term operational execution with our long-term strategy to shape and accelerate an evolving IoT marketplace. Michelle and Krista will play an essential role in this collaborative effort between our team and members.”
18th edition of Secutech took place from 28 – 30 April 2015 at Taipei Nangang Exhibition Center Insightful fringe activities covered wide spectrum of industry sectors One of the most influential international exhibitions for security professionals, Secutech, successfully concluded its 2015 edition on a high note. Organised by Messe Frankfurt New Era Business Media Ltd, the 18th edition of Secutech utilised 35,875 square metre of exhibition space from 28 – 30 April 2015 at Taipei Nangang Exhibition Center. A total of 485 companies from 19 countries and regions gathered to showcase a wide variety of ground-breaking technologies and products. By covering everything from access control, fire & safety, info security and IP surveillance, to HD transmission, smart home, software and storage, the fair offered a holistic platform for international professionals to connect with manufacturers, OEMs and security enterprises to facilitate trade and partnership. Commenting on the show’s result, Mr. Parson Lee, Manager Director for the organiser said: “We have received an astounding number of 26,229 visitors from 82 countries and regions. The year marked the debut of SMAhome Expo, a special zone featuring a line-up of over 150 home automation experts and international standards. The enriched profile of Secutech has received acclaims and unfaltering support from the industry for further streamlining sourcing and developing opportunities for broadening the business scope and network. I am confident that the show will continue to serve as a first-choice platform for industry players to unveil the latest trends and innovations in the global market.” Participants praised the ample opportunities offered at the fair To many world-class brands, Secutech is an important event for launching new innovations, networking and conducting industry research. "We have received an astounding number of 26,229 visitors from 82 countries & regions" Industry giant Hikvision Digital Technology Co Ltd from China is one of the loyal supporters and they launched their latest safety building solutions and two series of smart cameras, the lighter fighter and dark fighter, at Secutech 2015. The company has generated over 200 business leads with professional buyers from Taiwan, Japan, India and some countries from the Middle East and Europe in just two days. Mr. Derek Yang, Asia General Manager for the company shared: “Secutech is highly recognised by the global industry and of significant international influence. We have met many visitors who are knowledgeable. They have purchasing authority. I am glad they are very much interested in our new features after viewing the demonstration. Like always we have good results and will definitely exhibit at the show again.” Echoing Mr. Derek Yang was Ms. Stacey Lien, Department Manager, International Sales Department 2 of another market leader, Vivotek Inc. from Taiwan. The company has picked Secutech as a platform for launching its brand new L2 Vivocam PoE Switch, the world’s first PoE switch with IP surveillance management function. Ms. Lien said: “The new product launch is successful since we are able to reach a lot of system integrators and end users, and interact with them to learn more about their feedback and comments. We take part at Secutech every year and it never ceases to amaze us. It is Taiwan’s most leading platform for the security industry.” State-of-the-art storage solutions Leading brands in data storage reflected similar sentiments. Featuring their state-of-the-art storage solutions, including cloud storage, SSDs and HDDs, Toshiba Electronic Components Taiwan Corporation’s Storage Products Div. Associate Senior Manager, Ms. Jenny Yang commented: “Though Toshiba is a renowned brand we are pretty new to the security sector, we are here to promote our brand to international industry players at Secutech. We have received inquiries from local and overseas visitors from Dubai and the Middle East. They are mainly system integrators, distributors and end-users. We are satisfied with the result so far.” Acknowledging the surging demand for security-related devices in the current smart home market, many enterprises are diversifying their business scopes to capture the potential. Mr. Chris Hsu, Global Marketing Manager of Merit Lilin Ent. Co Ltd mentioned: “Secutech is the only show in Taipei that covers the entire professional security industry. That is why we must come to participate. We are pleased that it is now highlighting the smart home industry. We have launched a digital home automation solution which easily and efficiently manages cameras and other home appliances. So far they are well received in Europe and America and we think it is the right time to promote it in Asia. Therefore we are here with our display to get in touch with distributors, system integrators and even end-users who look for products for some particular projects.” "Secutech is the only show in Taipei that covers the entire professional security industry" Whether visitors were searching for new and exciting security products to sell to consumers, or innovative solutions to apply to upcoming projects, they were treated to a wealth of options at the 2015 show. Complete series of products and flexibility to customise First-time visitor, Mr. Mario Sergio L Machado of Telematica Sistemas Intelligentes Ltd a, a hardware manufacturer from Brazil, was here to look for high-quality CMS and VMS. He was amazed by the result and said: “Just in one day I have met over 10 companies who are interested in the Brazilian market. Besides good quality, they are offering a complete series of products and flexibility to customise what we require. There are possibilities that we will cooperate with them. As recommended by my friends, Secutech is the most important trade fair for the manufacturers in the security industry.” Distributor from India, Mr. Maqsood D Shaikh, Director of Innovative Ideals & Services (India) Pvt Ltd, came to the fair particularly for smart home products. He stated: “Secutech as well as the SMAhome Expo are informative and helpful for seeing new suppliers and vendors with the latest technologies. I have requested most of the participating suppliers to provide samples for testing in the Indian market. We are likely to cooperate in the future. I would love to visit the show again to fetch new technologies and vendors next year.” Mr. Arnon Kulawongvanich, General Manager of Bangkok Oa Coms Company Ltd joined an exclusive 1-on-1 business matching programme and had a fruitful result. He mentioned: “Secutech is a very committed show ever year in terms of numbers of suppliers, brands and technology showcases. The business matching is an excellent individual activity which allows me to discuss with my potential suppliers easily and in a timely fashion.” Growth of Secutech with pleasing product categorisation Fellow visitor, Mr. Chua Peng Tian, Group CEO for ADP Securegroup Pte Ltd from Singapore, the reputable supplier of security solutions and services in Asia is no stranger to the show. He shared: “I witnessed the growth of the fair and am pleased with its product categorisation now. As always, I am able to look at new products and solutions which can be implemented for my company’s projects. Secutech is an exceptional event which I visit regularly to keep myself up-to-date with the industry advancement and innovations.” Mr. Michael Perdue, Manager Operations for Skycover Inc. from the USA came halfway around the world to source at the show. He said: “Exhibitor’s quality is high because many of them are key brands. Secutech is absolutely the leading and international trade fair for our industry in Taiwan. I will definitely recommend this show to my industry friends.” Alongside Secutech 2015, a total of 140 seminar & conference sessions were held Insightful fringe activities covered wide spectrum of industry sectors Alongside Secutech 2015, a total of 140 seminar and conference sessions were held over the three-day run. The programme aimed to increase knowledge between professionals and provide a multi-cultural look at how emerging security challenges were being handled around the world. One of the highlights of the show was the first edition of SMAhome International Conference. Leading brands and global standard associations were featured to assist industry players to understand the market condition and explore future trends in the industry. One of the guest speakers, Mr. Tobin Richardson, President and CEO of ZigBee Alliance introduced ZigBee global standards on smart home products and the benefits to the entire industry. He stated: “We are really impressed with the attendees of the conference, particularly at our session, questions asked and also the conversation we had indicate the people here have a good understanding of what is relevant for consumers, as well as what is important in global standards and certification programmes. I am looking forward to building on good relationships that started here. I also recommend the show to our Alliance members since they will be able to see what is available in the Taiwan market and the global manufacturers that are utilising the show to demonstrate all their products and services.” Mr. Simon Fan, Sales Manager, Shenzhen Jiayun Intelligent Technology Co Ltd attended the event. He shared: “The conference has added huge value to my experience as an exhibitor here. The content of presentations is highly relevant to my business since my company specialises in cloud storage and home automation technologies. I have acquired detailed information of new smart home products and applications. The session was interactive and both fellow audiences and speakers are knowledgeable of the market conditions in Asia. The presentation followed by discussion was thought-provoking and rewarding. It offered us an invaluable chance to exchange ideas and network with each other.” Other complimentary activities included GDSF Asia, Secutech Excellence Award and Composec Conference.