Sergio Amorós Calderón
Fermax, the video door entry system and buildings solutions manufacturer, was the first awarded company of the night On the 12th of May the Mediterranean Marketing Club (Club Marketing Mediterraneo) experts granted Fermax the prize in the category of “Company with the best international trajectory in the diffusion of its brand”. This award recognises the work done abroad by Fermax over the years. The prize was given by Mónica Cucarella, General Director of Valencian Community Internationalization. Mediterranean Night of Marketing On the evening of Thursday 12th of May, an event that is starting to become a classic in Valencia took place: The Mediterranean Night of Marketing, an award night promoted by the Mediterranean Marketing Club and its Valencian Brands Observatory overseas. Fermax's international trajectory Fermax, the video door entry system and buildings solutions manufacturer, was the first awarded company of the night: Fermax received the prize recognising its international trajectory. Meanwhile, Profiltek was awarded for its work abroad as well. Both companies were chosen from among more than 100 exporting companies that have participated in an international marketing study by the Observatory. In others categories, the winning companies were the insurance company Divina Pastora, the professional juicers manufacturer Zumex and the leather glasses company Norris Glasses. Worldwide brand The Branding Executive for Fermax Spain, Portugal and China, Silvia Dolón, and the Commercial Director of Fermax Spain, Sergio Amorós, attended the venue as representatives of Fermax. Sergio Amorós, during his speech, commented that Fermax considers its brand as “one of its greatest assets [which] helps to differentiate the company and position it against its competitors, and to become a worldwide easily recognisable brand.” Both representatives of Fermax in the venue also encouraged the rest of the entrepreneur’s audience to invest in these values because “a great brand opens borders. Investing in the brand is always profitable.” Professional marketing forum The Mediterranean Marketing Club, who organised this interesting annual event, is a forum that brings together leading professionals in various disciplines related to Marketing. In the club there are experts who are working for extending the use of marketing between companies of the Mediterranean Arc Countries in order to make them more competitive. The Mediterranean Marketing Club promotes the Valencian Brands Observatory overseas, boosting the use of this tool to improve the exporting companies' positioning.