Vanderbilt, a global provider of state-of-the-art security systems, announced the official launch of its new webshop, which has been rolled out to European customers throughout the early stages of the year. Vanderbilt’s new and improved webshop is supported by Shopware, the software used by world-renowned brands such as Philips, L’Oréal, and Ben Sherman. The webshop represents thousands of products and is a practical solution that seamlessly connects existing customers with the ability to browse and purchase content on a moment’s notice. Mobile responsive and integrating with the company’s main website, users can now enjoy all of Vanderbilt’s products, news, and resources in a ‘one-stop-shop’ system. More convenient customer experience This webshop focusses much more effectively on an easier ordering process with a nicer, natural look and feel"Commenting on the official launch, Peter Mueller, CIO of Vanderbilt International, stated: “With Shopware, we chose a completely new platform for our B2B business that is a state-of-the-art platform and provides our customers with a new and much more convenient customer experience. In particular, this webshop focusses much more effectively on an easier ordering process with a nicer, natural look and feel.” The new webshop promises to provide greater flexibility and usability to customers choosing to browse through Vanderbilt’s extensive product portfolio. Designed with every aspect of the customer in mind, the new webshop has faster load times and a new streamlined services section for registered customers. Speeding up the order process Andreas Schuhmacher, Global Customer Service Leader at Vanderbilt, further explains the key strengths of Vanderbilt’s new online shopping service. “Features like shopping lists help speed up the order process and provide transparency on all placed orders. “And it’s not just the shopping experience. The new webshop includes additional resources like manuals, software downloads, and technical descriptions. As this launch is only the start of the ongoing development of our webshop, I firmly believe this platform will become the essential tool for our customers in the future,” Schuhmacher concludes. Webshop with intuitive interface We want the Vanderbilt webshop to create a positive brand experience, with a simplified, intuitive interface"Ross Wilks is Head of Marketing Communications at the company and states that a critical element of Vanderbilt’s overall vision is supporting customers through every step of their journey, an idea which the webshop will play a significant role in through value-added resources, clear communication, and on-time delivery. “Based on our core values as a company, we want the Vanderbilt webshop to create a positive brand experience, with a simplified, intuitive interface that makes it easy to navigate and use, much like a B2C experience you would find on such sites as Amazon or eBay today. To achieve this, we are pro-actively developing the new platform, listening to customer feedback, and enhancing where possible to ensure that we deliver on our commitment.” As a result of this new webshop launch, Vanderbilt’s previous online shopping platform, SPIAP, is now an unsupported platform in phase-out mode. Therefore, Vanderbilt can no longer guarantee that data hosted on SPIAP is up-to-date and accurate. As such, Vanderbilt customers are encouraged to sign-up to the new webshop immediately.
Peter and Rickard will help Vanderbilt in its mission to expand presence in the security industry Vanderbilt International, a global leader in providing state-of-the-art security systems, has strengthened its senior management team with two key appointments. Peter Mueller has joined the company as its new Chief Information Officer and executive committee member, while Rickard Hammarberg will take on the role of Sales Hub Head for Sweden. Identifying new areas Mueller’s impressive career spans over 30 years in business, where he was a management consultant for international blue chip companies including Deloitte, Arthur D Little and IBM. A graduate of the University of Münster, for the last seven years he has acted as Professor in MBA Programmes at the Ho Chi Minh University of Technology, Adjunct Professor at Beijing Normal University, as well as being a visiting Professor at universities throughout India. Mueller will facilitate a strong alignment with Vanderbilt’s information technology (IT), business and management functions and commenting on his new role, he said, ‘As CIO, I’m looking forward to identifying areas where we can utilise technology to make our overall operation more efficient and cost effective, and improve the service we offer our ever growing customer base. This will ensure that we maximise our competitive potential in what is a highly competitive market, while delivering value and adapting to changing working practices such as remote working.’ Rickard Hammarberg Also joining Vanderbilt as Sales Hub Head for Sweden, Rickard Hammarberg brings a wealth of experience gained over 20 years of working in the security industry, where he has amassed considerable knowledge about the technology and trends within the CCTV and access control sectors. His previous positions include a variety of national and international roles, including a two-year stint in the UK as Team Leader at Bewator. His most recent position was Regional Sales Manager Nordics at Lenel Systems International and he has also worked for BIAB Larm and YIT Sweden. As one of Vanderbilt’s key target areas, Hammarberg is tasked with increasing the company’s profile in Sweden and the wider Nordic region, as well as setting the strategic business plan and sales strategy to build the brand and develop long-term relationships with its customers. He said, ‘I’m convinced that Vanderbilt’s ranges of access control, intrusion alarm and video surveillance products offer unrivalled levels of performance, flexibility and user friendliness. This all makes them perfect for the Swedish market and I’m looking forward to playing my part in the company’s growth strategy and taking myself and my team to new levels of success.’ Welcoming Mueller and Hammarberg on board, Joseph Grillo, Vanderbilt’s Managing Director, said, ‘Since acquiring Security Products from Siemens in April 2015, Vanderbilt is reinforcing its position as a global leader in state-of-the-art security systems. Having Peter and Rickard on our senior management team will help us in our mission to expand our presence in the security industry and provide a level of service that is agile, flexible and always meets our customers’ needs.’