Einar Boije

Biometric tech company Zwipe will be well represented at one of the world’s largest security trade shows, ASIS International’s 63rd Annual Seminar and Exhibits (ASIS 2017) taking place in Dallas, Texas. Promoting Zwipe Access solutions With over 22,000 industry guests from all the over the world and across the security spectrum expected to participate, ASIS is regarded as one of the world’s premier security events and will be a key showcase for Zwipe’s partner network in North America. Commenting on Zwipe’s participation, Einar Boije, SVP of Access Control said “ASIS 2017 is an excellent venue for us to work alongside our partners who will be taking the lead in promoting Zwipe Access solutions to the largest security market in the world”, adding: “We see a fast growing need for increased security for access to buildings and systems. Zwipe’s biometric access cards are a perfect fit for all those companies and organisations that want to make this necessary upgrade, but without changing their existing systems.” Zwipe partners at ASIS 2017 Identisys Working through Zwipe’s partnerships with the ISG Network, one of Zwipe's partners present at ASIS 2017 will be Identisys – a full-service security, identification, and card solutions provider representing more than 70 key manufacturers in the ID and security marketplace, meeting customer needs in corporate, education, financial, gaming, government, healthcare, transportation, and other markets. Identisys is actively promoting and selling Zwipe Access and ID Solutions and can be visited at Booth 2015. ASIS is regarded as one of the world’s premier security events and will be a key showcase for Zwipe’s partner network in North America Identiv, Inc. As Zwipe recently announced, Identiv, a provider of physical security and secure identification will be demonstrating Zwipe Access cards at their Booth, No. 3617. Identiv will be providing formatting services for Zwipe and through this collaboration, Zwipe customers can now order Zwipe access control products pre-formatted with the most popular 125 KHz and 13.56 MHz smart card formatting schemes, enabling seamless integration with end-customer systems without the need for additional card formatting services by the integrator. This opens Zwipe to a large new customer base for the first time. ASIS keynote addresses Also demonstrating Zwipe products will be Allegion at Booth 2333, E-line by Dirak at Booth 714 and TZ who will be showing Zwipe Access at the ASIS Collaboration and Networking zone sponsored by Anixter at Booth 3509. ASIS 2017 will take place from September 25th to the 28th and will feature keynote addresses from former US President, George W. Bush, and serial tech entrepreneur Mark Cuban among others. Visitors from all over the world will gather to see the latest and greatest developments within a wide range of security applications in addition to educational seminars and presentations that will focus on the constantly evolving world of security.

Hitachi High-Tech and Zwipe aim to collaborate on both technical and business development objectives Biometric technology company Zwipe was introduced this week to major card manufacturers and companies working in Fintech by Monica Mæland, the Norwegian Minister of Trade at a seminar organised and hosted by Zwipe’s partner in Japan, Hitachi High-Technologies. Hitachi High-Tech and Zwipe collaborate The purpose of the visit by the Minister was to meet with Japanese and Norwegian businesses working together in Japan seeking to strengthen the strong cooperation between the two nations. With an emphasis on innovation, especially in Fintech, the Norwegian government has expressed a strong interest to support companies like Zwipe. The cooperation between Hitachi High-Technologies and Zwipe was formalised with the outlook to collaborate on both technical and business development objectives. The Japanese market for both e-money and payment cards is fast growing as people’s preference to use cash is shifting towards more secure and convenient alternatives. As much as 40% of all transactions are currently made with cash, according to the Japanese Fintech Association. In parallel with this shift, the Japanese payment industry is recognising the importance of adopting open world standards, targeting the Tokyo Olympics in 2020 as the critical deadline for changes. This activity is supported by the Ministry of Economy, Trade and Industry (METI). Additionally, biometric access control is seeing significant interest in the Japanese market, with many biometric alternatives already being adopted. Japan recognises the importance of adopting open world standards, targeting the 2020 Tokyo Olympics as the critical deadline for change Zwipe’s access solutions “At Hitachi we believe in collaborative creation and that is why we have partnered with Zwipe. The solutions offered by Zwipe in regards to payment, access control and ID provide complimentary offerings to our already strong and innovative solutions mix” said Ichiro Matsuba, General Manager, Electronic Components & Materials, adding “we have already deployed Zwipe Access solutions in the market here in Japan and we have seen significant interest for both Zwipe payment and ID solutions.” Representing Zwipe at the seminar was the SVP of Sales and Marketing, Einar Boije, who held an hour-long presentation to potential customers, representing major card manufacturers and companies working in Fintech. The presentation focused on familiarising the attendees with Zwipe’s offerings, as well as detailing Zwipe’s go-to-marketing strategy in Japan. Zwipe's vision for the future Speaking on the event, Einar Boije commented “We are very honoured to be working alongside our partners Hitachi High-Technologies and to have such positive support from the Norwegian government. Zwipe’s global expansion strategy is to establish and build strong partnerships with industry partners who have significant market impact and a high level of competence. With Hitachi’s market expertise and network, we were able to bring together many important decision-makers in the same room; providing our partnership a real opportunity to take our business in Japan to the next level.”

Zwipe’s new COO, Orlando Martinez and Director of Sales Access Control EMEA, John Laws Biometric tech company Zwipe announces the addition of Orlando Martinez as the company’s new Chief Operating Officer (COO) and John Laws as the new Director of Sales access control EMEA. Zwipe’s new COO Orlando Martinez has an extensive background in bringing innovative biometric technology to market and driving international business expansion and organisational development. Expansion phase “We are entering a very important time at Zwipe, moving towards larger scale product roll out and having someone with Orlando’s pedigree join our team is a real triumph. His background and understanding of what it takes to grow a biometric technology company will be a great asset for our team,” said Kim Humborstad, CEO of Zwipe, adding “Orlando will play an instrumental role as we navigate the expansion and mature our capabilities.” “I bring with me a deep appreciation for Zwipe and its unique biometric authentication solution. I look forward to leveraging Zwipe’s technology leadership and driving the implementation of the company’s exciting growth strategy”, Martinez said. Previous experience In 1999 he co-founded SecuriMetrics, a biometrics company that revolutionised identity management systems used by the U.S. Department of Defense and the U.S. Intelligence communities, the company was acquired by L-1 Identity Solutions and merged into Safran’s MorphoTrust, today a leading identity solutions and services company in the U.S. At SecuriMetrics, Martinez was part of the team that started and scaled the company until sales reached approx. USD 50 million in 2007, at which point the company was sold and merged into a larger unit to strengthen growth capabilities. For 12 years, from 1999 to 2011, Martinez led a variety of operational, marketing, sales and business development positions at his first biometric venture, before he joined CGI Federal as the Director of Applied Technology & Cyber Solutions. He spent 4 years at CGI managing the CGI Security practice which included biometric based intellectual property as well as the cyber security offerings. Martinez joins Zwipe from IT performance management company Snarf Networks where he was the SVP of Business Development. John Laws joins Zwipe with over 15 years of sales experience working with major accounts in the access control industry at industry giants HID and Honeywell. Prior to his career in the security industry he was a decorated infantryman in the British Army. His exemplary track record and diverse international network make him an ideal representative for Zwipe in key target markets all over Europe, the Middle East and Africa. Commenting on the new hire, Einar Boije, SVP of Sales and Marketing said, “John is a determined individual, with a demonstrated understanding of how to deliver innovative security solutions to a diverse set of clients. His addition to our sales team strengthens our ability to take Zwipe to new and larger volume clients in 2017.”