Eddy Van Den Broek
Eddy van den Broek joined the Elatec management team as the new Global Head of the Development Department in early November. He brings almost three decades of professional experience in high-tech industries and a wealth of expertise in international development teams. His competencies are well matched to the strategic orientation of the company. Software development is a core focal area for Elatec. Additional strategic competence “We are very pleased that Eddy van den Broek is joining our team as Head of Development. With him, we gain an enormous wealth of experience and additional strategic competence in the area of software development. Ongoing innovations in the software sector are an important pillar of our growth strategy, so we can continue to offer our customers around the world future-proof product solutions,” explains Elatec CEO Robert Helgerth. Eddy van den Broek’s career spans more than 20 years in strategic management positions in the IT Eddy van den Broek’s career spans more than 20 years in strategic management positions in the IT, telecommunications and automotive industries. With his comprehensive knowledge of the entire Software Development Life Cycle (SDLC) and experience in international teams, Elatec gains valuable expertise. Customer-specific solutions “At Elatec, I anticipate exciting tasks that require both hardware and software experience. The diverse technologies combined with flat hierarchies and a corporate culture built on trust have convinced me,” the new Head of Development is pleased to say. His career has taken him to companies such as ABB, Ericsson, Siemens, Nokia Siemens and Elektrobit (Continental). He has led teams of software developers, integrators and architects. He was responsible for strategic planning and innovation projects as well as the development of customer-specific solutions.
ELATEC GmbH, a globally renowned company in RFID technologies for user authentication and access control, is preparing for future international growth with new management and a new corporate structure. Changes in 2020, including the addition of new competencies and expertise and the acquisition of physical access specialist, Xccelo Systems GmBH, will prepare the company for continued innovation and expansion into new markets and industry sectors. Focus on digital solutions 2020 has been a year of many changes for ELATEC, starting at the very top. This summer, the company welcomed a new Chief Executive Officer (CEO), Robert Helgerth, and a new Chief Financial Officer (CFO), Gerhard Burits. Under their leadership, ELATEC will continue to focus on technology innovation, new digital solutions and development of stable partnerships with other industry leaders. We are developing future-proof solutions that give our industry partners and their end users flexibility and security" ELATEC GmbH’s Chief Executive Officer (CEO), Robert Helgerth stated, “Our focus is on developing and acquiring the talent, expertise and partnerships we need to continue to lead the way in innovation for user authentication and access control across all industries. We are developing future-proof solutions that give our industry partners and their end users flexibility and security for current and future projects, no matter where in the world they are located.” Expanding physical access expertise The past year has also ushered in other changes for the company. At the beginning of the year, ELATEC acquired Xccelo Systems GmBH to expand their physical access expertise and product offerings. In the course of the integration, Xccelo will be transformed into ELATEC Systems GmbH. Dietmar Zappel will take the role of Global Innovation Lead for the physical access product portfolio within the ELATEC Group. The IT team has been restructured under the management of Head of IT Services & Processes Thomas Graf, with a renewed focus on digitisation. In addition to developing new digital product solutions, the IT team now offers more digital and virtual options for services, support and learning. Online virtual events for customers Over the last few months, ELATEC has organised a number of online virtual events for customers as well as internal web-workshops and digital sales meetings. This approach expands ELATEC’s ability to serve customers around the globe and in remote locations. ELATEC continues to expand its international footprint with a special emphasis on Asian markets. As part of this initiative, the company welcomed Kazuki Yasui as the new Strategic Alliance Manager in Japan. Adding local experts who understand regional market conditions and needs will allow ELATEC to provide rapid, localised support and more targeted solutions for international customers. In the Americas, ELATEC Inc. moved into their new headquarters and completed construction on a second production facility, which started operations in November. Adding production capacity will enable ELATEC’s U.S. subsidiary to expedite production of orders and ensure a stable supply chain for customers in the Americas as demand increases. Expanding portfolio of RFID solutions Over the last year, ELATEC GmbH has expanded its portfolio of RFID solutions Over the last year, ELATEC GmbH has expanded its portfolio of RFID solutions. This includes software and services as well as state-of-the-art RFID readers and associated hardware. In 2020, the company strengthened its software division, expanding their contactless mobile authentication options and introducing new software innovations. ELATEC also welcomed a new Global Head of Development, Eddy Van Den Broek, who brings additional expertise and competencies to the development team. He will continue to lead the team in development of innovative and future-proof software and hardware solutions that will allow them to meet emerging opportunities in the years to come. Focus on flexibility and innovation 2020 was a particularly challenging year for nearly every market sector worldwide. The COVID-19 pandemic, along with other global and regional disruptions, required companies across all industries to respond with creativity and perseverance. Thanks to ELATEC’s focus on flexibility and innovation, and the tireless commitment of its employees, the company has weathered this unprecedented year exceptionally well. ELATEC has managed to keep their workforce stable and even added new talent and expertise, strengthening the sales and product management departments. Most importantly, they have continued to serve their customers with minimal disruption. Breaking new ground in communication and service The company has broken new ground in communication and service to identify customer needs, provide expert advice and consultation, and design solutions that will meet their requirements for today and tomorrow. Even amidst the COVID-19 global pandemic, many of the company’s projects were continued and successfully implemented this year. The management team at ELATEC extends a large ‘thank you’ to the dedicated team members who have made this possible and to their clients and industry partners. Continuous growth in challenging times We have shown ourselves to be a strong, stable and trusted service partner who is there when it counts" ELATEC’s continued growth during challenging times demonstrates that they are a partner who is both future-proof and crisis-proof. Moving forward, they will continue to develop flexible and innovative solutions to meet their customers’ evolving needs. ELATEC GmbH’s CEO, Robert Helgerth said, “I believe we have shown ourselves to be a strong, stable and trusted service partner who is there when it counts.” RFID and mobile solutions portfolio Moving into 2021, the company plans to expand its focus on the access control sector with new RFID and mobile solutions that improve security and provide greater functionality and control for administrators. Mr. Helgerth adds, “We are looking forward to the coming year with great expectations and are bullish about the outlook for our company and the industry as a whole in 2021. We will continue to focus on understanding customer needs and building our organisation to better fulfill those needs.”