Axis Communications have hired a new recruit. As vice president for Europe, Middle East and Africa (EMEA), Verena Rathjen will take responsibility for Axis’ long-term success in the region, and ensure the strategic direction of the company’s expanded solution offering in a growing market. "Axis is a fast-growing company, with a continuously-expanding portfolio of products and solutions. Naturally, we need to develop our organisation to further strengthen our leading position in a growing and changing market. The EMEA region is big and diverse and shows a lot of opportunities. Verena Rathjen will have a vital role in driving the strategic expansion of Axis’ business in this market and working together with very strong regional management teams,” says Bodil Sonesson, Vice President for Global Sales at Axis. Focusing on smart solutions Prior to joining Axis, Verena Rathjen’s most recent position was as Vice President at lighting company LEDVANCE, where she was responsible for the global SMART business and defining portfolio and business strategies for the LED business in Europe. She was also a member of the Supervisory Board of LEDVANCE and brings extensive experience from different management positions at Siemens and OSRAM, where she, among other things, actively promoted the shift towards smart solutions and services based on the Internet of Things. Business growth and value “My ambition and passion is to work with skilled and smart people to drive business growth and create value for our society. Axis’ vision to contribute to a smarter and safer world is in that matter highly relevant, and the strong company values were an instant fit to mine. I am therefore excited to further develop our portfolio across EMEA to create value for our customers and all of us in our daily lives,” says Verena Rathjen. Vice President EMEA is a newly created position at Axis. Verena Rathjen joined the company at the end of 2017 and is based at Axis Munich office. She reports to Axis VP Global Sales Bodil Sonesson.
Axis Communications has helped solve one of the largest challenges within the surveillance industry today with the launch of its new experience centre to educate on the potential for IoT technology, brought to life in an interactive environment. Axis now offers engaging experiences around the intelligent applications available through IP camera technology in their new centre—the largest and most advanced of its kind in the UK.Showcasing surveillance technologiesThe Axis Experience Centre is designed to bridge the current education gap between the capabilities of the technology on offer and the perception of surveillance technology as solely for security. On show are the variety of technologies that contribute to greater levels of business intelligence, big data, and analytics, succeeding in increasing merchandising effectiveness, safety, and overall return on investment (RoI) in simulated real-world situations. As cyber security tops the news agenda, Axis experts are also on hand to discuss how a holistic approach to security can protect increasingly networked environments.Showcased at the centre are surveillance technologies such as sound identification, intrusion detection and access control systems, as well as analytic innovations such as people counting and occupancy tracking, designed to assist with business intelligence and marketing effectiveness. Attendees at the launch found Axis’ Dark Room particularly immersive, highlighting the capabilities of IP camera technology within dark and low-light environments such as tube stations and warehouses at night. This demonstration utilised AXIS Lightfinder, thermal imaging, and wide dynamic range (WDR) technology to showcase how varied light levels can still produce broadcast quality images.Intelligent surveillance technologyThe new Experience Centre, opened by Martin Gren, Axis’ Co-Founder and Co-inventor of the IP camera; Atul Rajput, Regional Director for Northern Europe; and Bodil Sonesson, Vice President of Global Sales; is designed to provide partners, resellers, installers, and customers the right information and tools to thrive in the modern surveillance industry. Tying in to Axis’ recent celebration of its 20th anniversary in the UK, the launch reasserts its dedication to British markets and its drive towards enabling a smarter, safer world. "With the addition of our new Experience Centre in the UK, Axis can better showcase the real-world applications of innovative technologies" Martin Gren, Co-Founder of Axis Communications commented, “With security at the top of the European agenda, the benefits of intelligent surveillance technology are clear. But as organisations adopt technology in an increasingly networked world, it is essential to protect systems from cyber threats. Working with a partner that really understands these issues is critical to ensure compliance with IT network security policies. I remember when we first opened an office in London 20 years’ ago at the inception of the IP camera market. In this time, not only has the technology evolved, but the industry challenges have also increased. Our new experience centre is our platform to demonstrate how our innovative technology addresses the key challenges of our time.” Real-world applications of technologyAtul Rajput, Regional Director, Northern Europe at Axis Communications, added, “With the addition of our new Experience Centre in the UK, Axis can better showcase the real-world applications of innovative technologies to our growing number of partners and customers across the UK and Ireland. Axis has been built on partnership; and this new facility reflects this. As such, Axis partners are now able to freely use the centre for further training and meetings to better support their own business agendas, highlighting our commitment to the UK market. Our recent relocation to Luton provides an excellent strategic base for UK operations and our new experience centre. Location was a key consideration—with London Luton Airport just ten minutes away and the M1 close-by, we are able to quickly and easily access all areas of the UK.”Bodil Sonesson, Vice President of Global Sales at Axis Communications, stated, “It was pleasing to see our partners impressed with the new experience centre, which now gives our customers the possibility to see solutions adapted for all segments. Intelligent video, sound and access control, as well as solutions for small businesses and video management software, are just some of the demonstrations available.”
Axis Communications, the global provider of intelligent surveillance technology, yesterday held the official launch of the new Axis Experience Centre in Luton. The event was a chance for Axis’ partners to meet with the senior management team and explore how the new centre operates, all the while celebrating the company’s 20th anniversary over a glass of champagne. The centre was officially opened by Axis Communications co-founder Martin Gren, along with Bodil Sonesson, the company’s VP of Global Sales. The toast was led by Atul Rajput, Regional Director, Northern Europe. As one of Axis’ first ever employees, Rajput was particularly well placed to thank partners for their collaboration over the last twenty years. As celebrations continued, SourceSecurity.com was lucky enough to join Axis’ partners in a tour of the new facility. Exploring the Axis Experience Centre What immediately became apparent was that this was no ordinary showroom. In contrast to open-space demonstration rooms traditionally favoured by the security industry, the Experience Centre takes end users on a flowing tour where they can experience Axis solutions in a variety of environments simulating real-world problems. The tour typically takes two hours, and is designed for small groups of people to allow in-depth discussion of the difficulties end users are facing. Atul Rajput (Regional Director, Northern Europe), Bodil Sonesson (VP, Global Sales) & Axis Communications co-founder Martin Gren officially open the Experience Centre Axis open platform solutions One highlight of the experience is the AXIS Camera Application Platform (ACAP), which allows partners to solve specific customer problems by downloading third-party applications to Axis IP cameras and encoders. Typical end user problems highlighted by the tour include queue management, people counting and intrusion detection. The solutions are all fully interactive – on passing through a gateway, an audio alert notifies participants that they are trespassing, while three participants standing in a given space can trigger air conditioning and ambient audio. The most immersive part of the experience is the ‘dark room’, which simulates all kinds of challenging lighting conditions including the intense backlight that may be experienced at a building entrance or window. On leaving the room, participants are shown how Axis’ WDR cameras capture extremely detailed images despite the challenging illumination. Other highlights include the networking centre, which demonstrates Axis hardware and third-party switches, and the VMS control room, which features a new user interface and can be integrated with intercoms, speakers, and access control systems. Smart solutions for businesses and cities The overriding theme of all areas of the tour is the emphasis on applications, not products. Rather than being directed to a particular product to suit a given vertical market, end users and installers are encouraged to discuss the real-world challenges they face, and explore how Axis solutions could work for them. In this way, enterprises, small-to-medium businesses and Smart City providers can all be catered for. The concept is already proving successful – over the last month, the facility has been in use every day!
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