SABRE Security Equipment Corporation announces the hiring of Adam Friedman as their new Chief Marketing Officer. With over 20 years of marketing experience, Friedman plans to help SABRE further innovate their product lines, expand its relevance beyond its traditional consumer market and broaden brand presence overseas.
Expanding brand presence
"Friedman has had a great deal of experience solving marketing and business challenges for many well-recognised brands, including Kellogg's, McDonald's, American Express, Samsung, IBM, and more," said SABRE CEO David Nance. "We are excited to put his expertise to good use as we expand our brand presence and product line in 2018."
My focus will be driving brand preference toward SABRE as the most trusted, modern brand"
Over the last year, SABRE has released several self-defense products ranging from potent pepper sprays to stun guns to bear-resistant food containers. SABRE will utilise Friedman’s leadership and marketing expertise to continue product expansion integrating enhanced technology to maximise the user experience.
Self-defense products
They also plan to increase their B2C and B2B marketing efforts by branching out into adjacent consumer categories and expanding their brand global footprint. “I'm excited to be joining SABRE. They are a purpose-driven brand that squarely sits within a product category that couldn’t be more culturally relevant right now,” said Friedman.
“My focus will be driving brand preference toward SABRE as the most trusted, modern brand. They already offer the best-selling and most trusted Pepper Spray in the category, so there's no reason why SABRE shouldn't be a household name.”
