Summary is AI-generated, newsdesk-reviewed
  • iDenfy launches Arabic ID verification software to reduce drop-off rates in MENA market.
  • Complete Arabic language support enhances user experience in identity verification processes.
  • Native Arabic onboarding boosts conversion for banks, neobanks, and crypto exchanges.

iDenfy, a notable player in identity verification and fraud prevention, has unveiled comprehensive Arabic language support within its verification software.

This enhancement allows individuals undergoing the Know Your Customer (KYC) process to receive thorough instructions and guidance completely in Arabic, aiming to reduce drop-off rates and increase the number of successful verifications.

Addressing user experience in the MENA region

The issue of unclear verification screens causing users to abandon the process is significant in the Middle East and North Africa (MENA), where the demand for digital financial solutions such as fintech and cryptocurrency platforms is surging.

iDenfy's introduction of Arabic support encompasses the entirety of the verification journey

While the region counts over 420 million native Arabic speakers, many onboarding processes still primarily use English, contributing to a high rate of users discontinuing due to inadequate language support. Research highlights that around 35% of consumers in the MENA region have changed providers due to confusing user experiences, exacerbated by language barriers. For operators targeting this demographic, ensuring clear communication in Arabic during verification processes is crucial in combating drop-off issues.

Seamless verification journey

iDenfy's introduction of Arabic support encompasses the entirety of the verification journey, maintaining the same compliance and data integrity but ensuring that all user interactions—such as ID positioning prompts and instructions for document submissions—are presented in Arabic.

This nuanced approach intends to mitigate friction at critical points in the process, where users may pause or disengage. Chief Product Officer, Adomas Vitkauskas, remarked, "Most platforms will localise a menu or translate a button label. That's not what we did here. We went through the entire verification journey, every prompt, every instruction, every warning message to make sure it reads naturally in Arabic, not like something run through a translation tool."

Boosting conversion rates

iDenfy emphasises that reducing drop-off rates is a key priority for its clients

iDenfy emphasises that reducing drop-off rates is a key priority for its clients, particularly those operating in multilingual environments. 

An incomplete verification equates to a lost opportunity for conversion. Companies like banks and cryptocurrency exchanges with a substantial Arabic-speaking client base can leverage native language support to smooth out the onboarding experience, thereby functioning as a performance improvement measure rather than mere localisation.

Product enhancements and language strategies

Customers using iDenfy's software can now offer Arabic language options at the beginning of the verification process, a feature that applies both to new and returning users without requiring additional setup. Notably, Arabic is the first non-European language incorporated into iDenfy's platform this year, with Hebrew slated as the next addition.

Although the release date for the Hebrew integration remains unspecified, it is expected soon. Domantas Ciulde, CEO of iDenfy, stated, "Completion rates are the number that matters most for the companies that use our software. If someone can’t finish a verification because the instructions weren’t clear in their language, that’s a fixable problem. Arabic was the obvious first step given the size of that market. Hebrew follows. There’s more after that." iDenfy's newly launched Arabic language support is currently available across its identity verification platform.

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