New research by Face Int UK reveals that the British public seeks robust safeguards to bolster confidence in facial recognition technology. The study highlights a demand for well-defined regulations, proof of system accuracy and fairness, and enhanced data protection measures.
Face Int UK, in collaboration with Opinium, conducted a survey of 2,000 adults across the UK, capturing their views on facial recognition technology (FRT). The findings indicate that 69% of respondents want public involvement in decisions about the deployment of FRT nationwide. Furthermore, 57% expressed apprehension regarding the storage of their facial images.
Calls for clear regulations
When questioned about measures that would enhance trust in FRT, the foremost request was for “clear laws governing its use,” as selected by 43% of participants. Other significant concerns included the need for “proof that FRT is accurate and fair” (30%) and a call for “stronger protection of images and data” (29%).
The research underscores the public prioritisation of accountability and transparency in FRT
The research underscores the public prioritisation of accountability and transparency in FRT. Over a quarter of those surveyed (28%) believe that implementing stricter penalties for misuse would enhance trust, while 27% stated that increased transparency about how facial recognition is utilised would boost their confidence in the technology.
Industry implications
Tony Kounnis, CEO of Face Int UK & Europe, commented: “The public’s expectations for facial recognition technology are entirely reasonable. Our research shows that people want greater evidence and control to ensure the technology is fair, effective, and that their data is properly protected, with real consequences if those standards are not met.”
He further emphasised the need for the industry to heed public sentiment, stating, “That should be a wake-up call for the industry because it shows that trust is so closely linked to standards. To get the public to buy in to FRT, organisations both developing and deploying it need to show that the technology is governed properly, performs fairly and is backed by clear rules. The pathway to greater trust is there – now it is up to the providers, regulators, and users to answer the call.”
