One year after introducing LabZ, ZBeta is showcasing how the initiative has evolved from a bold concept into a cornerstone of the company’s mission — enhancing its ability to anticipate and meet the evolving needs of its client base.
What began as the first-of-its-kind proving ground has matured into a hub for immersive, data-driven testing and collaborative problem-solving.
Advanced testing environments
LabZ enables security pioneers to design, measure, and validate strategies for building more trusted operations
By combining advanced testing environments with applied research, LabZ enables security pioneers to design, measure, and validate strategies for building more trusted and resilient operations.
“LabZ reflects our dedication to creating meaningful opportunities,” said Hash Salehi, Director of Technology and Innovation, ZBeta, adding “In just one year, it has become a powerful platform where we can explore new ideas, gain actionable insights, and shape solutions — helping us build stronger relationships and attract new clients who share this vision.”
How technologies perform in real-world environments?
A key milestone of the past year is the creation of the industry’s first product hub, giving security pioneers the ability to differentiate between manufacturer solutions and document how technologies perform in real-world environments.
Alongside initiatives in product testing, thought leadership, and compliance, LabZ equips organisations to anticipate emerging risks, harness data for greater intelligence, and strengthen resilience.
New chapter for physical security
When ZBeta unveiled LabZ, it marked a new chapter for physical security, long shaped by legacy approaches and gradual change. Built on the principle that the future of security should be tested and proven in real-world conditions, LabZ provides the framework for validating strategies before deployment at scale.
“LabZ is now a proven platform for innovation and testing,” said Zack Brunette, CEO, ZBeta, adding “We’ve scaled its leadership, sharpened its focus, and expanded capabilities to deliver insights and experiences that create greater value for the wide range of organisations we work with.”
Interactive LabZ demonstration
At Global Security Exchange 2025 in New Orleans, ZBeta will feature an interactive LabZ demonstration, allowing participants to experience a day in the life of its activities.
A new video also highlights the company’s vision, offering an integrated look at how LabZ’s culture of innovation is shaping modern security environments.
