IBC 2025 News

The UHD World Association (UWA) is proud to announce a technical collaboration with Avid® that brings the Audio Vivid standard into the Pro Tools® ecosystem. For the first time, Avid will present at IBC 2025 a specially configured Pro Tools workstation supporting Audio Vivid, marking an important milestone for this open and immersive audio format for professional post-production and broadcast workflows. Integrate with Avid's immersive SDK UWA is among the first organisations...

G-Mana (IBC booth 5.B19), a pioneer in ad-tech innovation for OTT and CTV, announced a joint solution with VisualOn (IBC booth 5.A55), a pioneering provider of premium video playback technologies, that brings interactive, server-side ad insertion (SSAI) to market across devices and platforms. The collaboration couples VisualOn's player-side Adflow integration with G-Mana's SSAI platform and G-Mana Ad Solutions, the company's monetisation business unit—enabling premium publi...