G-Mana (IBC booth 5.B19), a pioneer in ad-tech innovation for OTT and CTV, announced a joint solution with VisualOn (IBC booth 5.A55), a pioneering provider of premium video playback technologies, that brings interactive, server-side ad insertion (SSAI) to market across devices and platforms.
The collaboration couples VisualOn's player-side Adflow integration with G-Mana's SSAI platform and G-Mana Ad Solutions, the company's monetisation business unit—enabling premium publishers and FAST channels to deploy high-impact interactive ad formats with broadcast-grade reliability and programmatic scale.
G-Mana Ad Solutions
The new solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships
The new solution supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships—stitched server-side for a smooth, buffer-free experience—while G-Mana Ad Solutions optimizes fill, pricing, and yield across direct and programmatic demand.
"Interactive SSAI turns passive ad breaks into two-way, screen-native experiences—without compromising stream quality," said Eran Yahalomi, CEO, G-Mana.
Integration with G-Mana's SSAI
Yahalomi added: "Together with VisualOn, we've made it turnkey for broadcasters, sports streamers, and FAST operators to grow revenue, improve viewer experience, and gain real-time transparency—all in one workflow."
"Publishers want interactivity without trade-offs," said Yang Cai, CEO and President, VisualOn. "Our integration with G-Mana's SSAI gives customers a single, scalable pathway to deploy interactive ad formats at the quality levels audiences expect from premium streaming."
How it works
- Player-ready by VisualOn: VisualOn's Adflow playback integration ensures accurate ad signalling, interactivity, and measurement on the client—so interactive formats render consistently across target devices.
- Seamless SSAI by G-Mana: G-Mana detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS/DASH manifests—maintaining broadcast-quality delivery and rule compliance.
- Monetisation by G-Mana Ad Solutions: The G-Mana Ad Solutions unit orchestrates business rules, sponsorships, and programmatic demand to maximise eCPM and ad break monetisation while honouring brand safety, targeting, and frequency goals.
What customers get
- Revenue lift: High-impact formats and smarter break management to capture incremental ARPU from existing inventory.
- Viewer-first delivery: Server-stitched ads preserve stream continuity; interactive layers align with content to sustain engagement
- Transparency & control: Real-time analytics illuminate ad performance and viewer behaviour across SSAI and player events.
- Faster time to value: Streamlined deployment—no player rewrites or SDK sprawl; cloud-driven workflows minimise integration burden.
Built for the OTT realities
The joint solution addresses industry pain points—transparency gaps, complex deployments, limited ad format variety, and suboptimal break management—by unifying SSAI, interactive formats, and monetisation.
It's designed for traditional broadcasters, FAST channels, live sports and events, operators/telcos, OTT platforms, and OTT tech integrators.
Availability
The G-Mana × VisualOn interactive SSAI solution is available now for select partners, with broader availability rolling out this quarter.
Visit VisualOn at IBC booth 5.A55 for a hands-on demo of the interactive SSAI solution.
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