Intruder Alert Lighting Systems(14)
Perimeter protection is one of the most effective ways to prevent an intruder. A more secure system is one that alerts the user of the presence of an intruder, before they can break into the property. It’s a simple idea, but fitting an external detector comes with challenges. Install the brand-new XDL12TT-AM and provide up to 12m premium and robust pet-friendly external detection. Consisting of two independent Passive Infrared (PIR) sensors and one microwave sensor, the Tri-Technology (TT) of the XDL12TT-AM utilises Tri-Signal Detection Logic to identify the presence of an intruder. This provides reliable and stable external detection as all three sensors must be activated sequentially in quick succession to create an alarm. This enhances the detector’s immunity to environmental disturbances and limits the risk of false alarms. With Dual-Vision Pet Immune Technology, each PIR sensor of the XDL12TT-AM has its own dedicated volumetric field of view. The top PIR detects outwards and up, while the bottom PIR detects outwards and down, without overlapping. This setup, alongside Tri-Signal Detection Logic, delivers highly secure sequential detection and increases its tolerance to pet immunity. So, should any large dogs or cats stray into the coverage plane, it would only be picked up by the bottom PIR and the microwave sensors and therefore an alarm condition would not be activated. However, the lens coverage of the PIRs are angled so that any human will be detected walking through both PIR coverage planes. Therefore, as all three sensors are activated, so would an alarm condition. This increases the detectors stability and limits the risk of false alarms. In terms of changing conditions and swaying vegetation, the XDL12TT-AM features Anti-Sway Analytics. This advanced digital filter distinguishing between the movements of trees and plants from that of an intruder, to maintain optimum performance. The detector also boasts IP55 weatherproof rating, thick polycarbonate plastics and fully sealed optics for optimum external performance. It has even been moulded with a stabilising material to prevent discolouration over time! The XDL12TT-WE also features Anti-Interference Technology to prevent intruders from bypassing detection. This consists of Anti-Masking, which is a Grade 3 Patented Technology that protects against any attempt to mask any of the three sensors with cardboard, duct tape, sprays, lacquers or aluminium foil. It also consists of Anti-Blocking, which is a Grade 4 Technology that prevents the system from being armed if there is anything blocking the vision of any of the sensors. Therefore, to arm the system, whatever is blocking the detector from detecting needs to be removed first. Providing either volumetric or curtain coverage to suit the area that needs protecting, each lens can also be masked to restrict the coverage area. This is particularly useful in areas where busy roads can cause false alarms. The detector also boasts three different frequency bands to avoid any interference (cross-talk) that can occur when two or more detectors with the same frequency band are installed within close proximity of each other. This also allows multiple to be fitted, including the use of a fixed bracket, which enables two to be fitted back to back, providing 24m range with 180° volumetric coverage. Whatever the requirement, the XDL12TT-AM provides the ideal external security solution.
Pyronix, the intrusion specialist of the world-leading Hikvision group, is delighted to announce the launch of the Enforcer 64 total wireless security solution. Taking residential security to a new level, the Enforcer 64 is as quick-to-fit, easy-to-use and reliable as ever before, but features a new modern design and V12.5 firmware for Hik-Connect compatibility and dual path communication capability. “We are absolutely committed to driving market applications towards total solutions, with the upmost attention for innovation and quality,” Laurence Kenny, Pyronix Marketing Manager, comments. He continues: “With the Enforcer 64 we have delivered this in abundance with a complete solution that fuses security, video and lifestyle enhancements, with greater communication contingency and reassurance.” Pyronix first introduced the Enforcer wireless control panel in 2012. Since then it has consistently won multiple coveted industry awards, due to the company’s commitment to continuous improvement and innovative technological advancements by its dedicated R&D team. These developments have culminated in the Enforcer 64, which comes with heightened capabilities to enable security and monitoring in one solution. The Enforcer 64 utilises Pyronix award-winning two-way wireless technology, which is now expandable to 64 wireless inputs thanks to V12.5 firmware; double the number of the previous Enforcer solution. This makes adding wireless outdoor XD detectors, indoor KX detectors, sounders, keypads or safety devices easy, to suit any installation preference, without having to compromise. “The Pyronix Enforcer is our premier wireless solution for professional security installers and integrators, utilising the award-winning features it is renowned for within the security industry as the foundation for further development,” Laurence comments. He continues: “We have further developed it to be expandable to 64 wireless inputs, delivering greater installation capability whilst fusing it with Hikvision’s extensive range of video equipment, iVMS via Hik-Connect for seamless functionality; all of which combine to provide a total solution.” The panel is certified to Grade 2 and perfectly suited for residential and small to medium sized commercial applications. It also delivers for multiple installation preferences, with complete compatibility with the whole range of communication modules. The solution also boasts hybrid capabilities, with the ability to add any of the complete range of wireless and wired peripherals, alongside the ability to add up to 30 automation outputs. The Enforcer 64 fuses intrusion and video to bring together intrusion and video on one platform for enhanced customer value and upsell opportunities.
The Avigilon Presence Detector (APD) is a discrete impulse radar device that combines self-learning analytics with impulse radar technology to accurately detect the presence of a person even if they have stopped moving or are hidden. The device scans, learns, and continuously adapts to its environment, helping to reduce false positive events. Designed for indoor locations such as ATM rooms and other closed indoor vestibules within banks, pharmacies, health care facilities and retail stores, the APD can accurately detect a person’s presence through blankets, cardboard, wood and drywall. When integrated with Avigilon Control Center video management software, the sensor is designed to alert operators of security events while still maintaining privacy.
As the intruder market increasingly converges, with products and solutions entering from various rival markets, the time to integrate and evolve is now. There has been a rapid increase in end-user targeting, with solutions that deliver more than just security, but lifestyle solutions, including remote video monitoring, automation capabilities and more. This added value makes a system a desired enhancement to day-to-day life, rather than simply a grudge purchase to deter or alert of intrusion. It’s time to advance into new market applications and grow your business, by offering it all, with the totally integrated Enforcer V12 and Hik-Connect smart device application. With professional security integrity in mind, Hik-Connect is a user-friendly smart device application that brings together Pyronix multi-award-winning intruder security systems and technologies, with Hikvision’s world-leading video surveillance technologies and innovation. This seamless synergy enables you to deliver fully integrated and secure systems that are easy-to-install, flexible, extensive and meet your end users’ needs and desires. Thanks to seamless Hik-Connect integration, you can offer the ability to arm and disarm, check the status of any detector or sensor on the system and control any automation outputs, as well as access complete video monitoring of the property from anywhere, thanks to compatibility with any Hikvision video device. Available on Android and iOS, your end users can check any events, monitor when their children have arrived home safe from school, see what pets are getting up to, monitor outbuildings or even answer their front door or respond to deliveries with mic-enabled cameras, as well as see all the push notifications they have received - all from the palm of their hand. Should an event occur on the system, they can also simply and easily switch between their control panel and cameras for quick video verification. This simple switching also allows for easy multi-site monitoring, access to camera recordings and previews of live-streams. Deliver a security and video monitoring centre in the palm of the end user’s hand for any residential or commercial purpose. Hik-Connect is compatible with app-enabled Pyronix Grade 2 and Grade 3 security systems; offering outstanding usability and flexibility that is simple to install and easy to use. It’s time to advance. It’s time to integrate.
One of the main advantages of Software-as-a-Service solutions is interconnectivity. The cloud allows us to work in a completely different way than was possible before. In the past, an installer would have to get in their van and make a site visit to investigate any complaints or issues from their customer. Now, this can all be done remotely through SaaS-solutions like Vanderbilt’s SPC Connect, changing the entire service interaction quite dramatically. Vanderbilt wants to continue that evolution. Customers now expect very high levels of service from installers. SaaS-solutions are the perfect enabler to achieve this. With SPC Connect, Vanderbilt is delivering an ecosystem that will allow installers to have a better communication environment with their customers. The latest service release of SPC Connect brings installers closer to their customers by creating a platform where they can communicate more freely with each other. This ability to have more open communication between installer and end user, in a secure mechanism such as SPC Connect, will have a significant impact on increasing the level of service for all parties. Customer notifications Installers can communicate through the SPC Connect network directly to their customers. This feature allows installers to create a message that will appear directly in the user’s app and in their email. The messaging editor provides editing capabilities and the inclusion of links. The installer can also download the list of all customers interested in their message. User restrictions This enhancement delivers the security company greater control of the level of service they wish to offer through SPC Connect. The function allows the security company to define what operations are permitted by a user such as: Blocking Email; Blocking Push Notification; Blocking Alarm Verification; Blocking Mobile App; and Blocking Verification Web. Alarm verification via mobile devices If an SPC panel is part of an SPC Connect installer account, then a new feature will activate on the user device that will allow the user to view verification data. If the SPC panel is not part of a company, or the company has chosen to block this feature, then the users of that panel will not see any change. When this enhancement is enabled, when an alarm occurs that has verification, the user will be able to view the data and talk and listen live to site.
Exhibiting at Security Essen, Hall 5, Booth B48. Version 8.0 of long-range award-winning LiDAR – the REDSCAN RLS-3060 series and its configuration software REDSCAN Manager are both available. The new firmware enables additional detection modes including loitering detection, day/night pattern to the 30m radius RLS-3060L, while it allows the high end model to extend its detection area to 50m radius. The RLS-3060L will offer more flexibility in managing dry contacts with the option to switch from normally open (N.O.) to normally closed (N.C.). The RLS-3060L model ver. 8.0 features more detection zones and detection modes as well as greater flexibility with settings. The standard 2D LiDAR provides 30m radius detection range with 4 detection zones when used in analogue configuration and 8 zones in IP configuration. Loitering and selectable pattern modes are now available. Alarm duration and detection time settings are also more adjustable.
Version 8.0 of long-range award-winning LiDAR – the REDSCAN RLS-3060 series and its configuration software REDSCAN Manager are both now available. The laser sensor with the new firmware version, together with the new configuration software provide a number of new features for both the standard model, RLS-3060L, and the high-end model, RLS-3060SH. The RLS-3060SH will offer more flexibility in managing dry contacts with the option to switch from normally open (N.O.) to normally closed (N.C.). The RLS-3060-SH provides additional detection modes to the L model, such as indoor ceiling protection and vehicle detection mode, and has one major new feature – an extended detection area between 30 and 50m. When used in horizontal detection it creates a pre-warning zone from 30 to 50m radius that is able to detect larger objects such as vehicles. In vertical mode when mounted at 3m off the ground, it can detect a standing or squatting person over 100m making it ideal to pick up intruders, a long wall or fence.
Exhibiting at Security Essen, Hall 6, Booth 6D90. Wireless technology is coming of age, with two-way communication capabilities now cementing wireless’ reliability. Vanderbilt’s SPC Wireless range includes detectors, panic buttons, fobs, and a transceiver, and has a number of benefits intended to make installers’ day-to-day work life easier. The SPC wireless range can extend to 500 meters, proving a more cost effective alternative than having to wire an entire building with cable. This range of 500 meters also cuts down on install time, ultimately cutting down on an installer’s expenses. SPC Wireless devices use the industry-leading Energizer® lithium batteries, meaning an extended battery life of five years. This means installers don’t have to go to site as often to keep changing out batteries, freeing up time for more urgent tasks. Settings for the SPC Wireless range are all configurable over the air. Again, this reduces the need for time-consuming site visits. Most other products require the physical need to flick dipswitches to change commands but Vanderbilt’s SPC Wireless is aimed at convenience first. All-in-all, installs for SPC Wireless are designed to be hassle-free. You just put up the control panel, wire the mains to it, place the wireless detector in position, and you’re good to go. In contrast, a wired solution can take, at a minimum, a day’s work fitting cable. By reducing time on site, Vanderbilt’s SPC Wireless can enable installers to get more work done elsewhere, essentially meaning more profits from more jobs.
Strong wireless signalling, multi-award-winning Enforcer two-way wireless technology and a whole host of intelligent reliability, security and detection features have all gone into the XDL12TT-WE. The first low-mount wireless outdoor detector of the Pyronix range combines multi-award-winning Enforcer two-way wireless technology with dependable external detection protocols, including: Dual-Vision Pet Immune, Tri-Signal Detection Logic and Gaussian Frequency Modulation (GFM), to deliver a highly dependable wireless external detector. IP55 weatherproof rated and consisting of two independent passive infrared (PIR) sensors and one microwave (MW) sensor in one common housing, its Tri-Technology (TT) delivers advanced outdoor protection. This is because, to identify the presence of an intruder, the XDL12TT-WE utilises Tri-Signal Detection Logic alongside TT, whereby all three sensors must be activated sequentially in quick succession to create an alarm. This heightens the detector’s immunity to false alarms and ensures optimum detection performance in external conditions. Along with Tri-Signal Detection Logic and TT, Pyronix has also pre-empted potential false alarm issues from the presence of pets or swaying vegetation, by including Dual-Vision Pet Immune and Anti-Sway Analytics features. Dual-Vision Pet Immune of the XDL12TT-WE consists of its two PIRs having a dedicated volumetric field of view, with the top PIR detecting outwards and up, while the bottom PIR detects outwards and down, without either crossing the central horizontal plane between them. This setup of non-overlapping PIR sensors alongside Tri-Signal Detection Logic, delivers highly secure sequential detection and increases its tolerance to pet immunity. Anti-Sway Analytics digitally filters the environment to distinguish between the movement of trees and plants from the movements of an intruder, so that false alarm activations are kept to an absolute minimum. These external detection protocols then benefit from the advantages of Enforcer two-way wireless technology, with full supervision, anti-jamming and 128-bit wireless protocol encryption, to maximise the new XDL12TT-WE’s reliability; ensuring signals transmitted by the system are protected and any code-grabbing is prevented. Two-way wireless also brings with it a whole host of installation benefits, without the invasive nature of fitting wired peripherals. This increases the efficiency of the installation for our customers, while providing a steadfast detector for end-users. In terms of the wireless signal, the XDL12TT-WE’s high sensitivity receiver is capable of a wireless signal range of up to 1.6km in open space, which reduces the need for repeaters and therefore reduces the installation cost. In addition, the high-sensitivity antenna of the XDL12TT-WE ensures that the signals being transmitted and received are as strong as possible, by utilising GFM to spread the signal, while reducing unwanted noise and harmonics. This enables the outdoor detector to meet stringent European, ETSI and other worldwide standards. When it comes to wireless outdoor security, why not deliver the XDL12TT-WE?
Intruder alarm lighting system products updated recently
The Internet of Things (IoT) is having a significant and ever-changing impact on the way we view video security. Today, cameras are expected to be so much more than devices with which to simply capture images; they need to be far smarter than that. These future-facing cameras are becoming an integral part of the vast digital connectivity infrastructure, delivering a parallel performance as intelligent sensors with the ability to extract the kind of invaluable data that helps businesses make improvements in the area of video security, and beyond. However, as the list of possibilities grows, so too does the risk of unauthorised access by cybercriminals. We should all be aware that a single weak link in a communications infrastructure can give hackers access to sensitive data. That’s the bad news. Safeguarding data and utilising deep learning The good news is cybercrime can be avoided by employing a data security system that’s completely effective from end-to-end. One technological advancement that the trend-spotters are predicting will become part of the video security vocabulary is ‘deep learning’ Once this level of safeguarding is in place you can begin to confidently explore the technologies and trends happening now, and those on the horizon. So, what will be having an influence on surveillance in 2018? Well, according to IHS Markit, one technological advancement that the trend-spotters are predicting will become part of the video security vocabulary is ‘deep learning’, which uses algorithms to produce multiple layers of information from the same piece of data, therefore emulating the way the human brain absorbs innumerable details every second. In Europe, GDPR compliance will also be a big talking point as new principles for video surveillance data collection, use limitation, security safeguards, individual participation and accountability are introduced. And, as the popularity – and misuse – of drones continues to rise, the recent developments in drone detection technology will be particularly welcomed by those whose primary concern relates to large areas, such as airport perimeter security. The future of 'smart' video analytics An important feature of today’s intelligent cameras is the ability to provide smart video analytics. The Bosch ‘i’ series, for example, offers a choice of formats – Essential Video Analytics and Intelligent Video Analytics. Essential Video Analytics is geared toward regular applications such as small and medium businesses looking to support business intelligence (e.g. inter-network data transfer), large retail stores and commercial buildings for advanced intrusion detection, enforcing health and safety regulations (no-parking zones or detecting blocked emergency exits) and analysing consumer behaviour. The camera-based, real-time processing can also be used to detect discarded objects, issue loitering alarms and detect people or objects entering a pre-defined field. Intelligent Video Analytics provides additional capabilities. It is designed for demanding environments and mission-critical applications, such as the perimeter protection of airports, critical infrastructures and government buildings, border patrol, ship-tracking and traffic-monitoring (e.g. wrong-way detection, traffic-counts and monitoring roadsides for parked cars: all vital video security solutions). An important feature of today’s intelligent cameras is the ability to provide smart video analytics Intelligent Video Analytics can also differentiate between genuine security events and known false triggers, such as challenging environments created by snow, wind (moving trees), rain, hail, and water reflections. For more expansive areas, like an airport perimeter fence, the system has the range and capability to provide analysis over large distances. And, if a moving camera is employed, it is also possible to capture data on objects in transit when used in conjunction with the Intelligent Tracking feature. For roadside use, Intelligent Video Analytics systems, such as the Bosch MIC IP range, are resistant to vibrations and can still operate in extreme weather conditions, continuing to detect objects in heavy rain or snow. Evolving cameras past surveillance It’s becoming ever clearer that the IoT is transforming the security camera from a device that simply captures images, into an intelligent sensor that plays an integral role in gathering the kind of vital business data that can be used to improve commercial operations in areas beyond security. For example, cities are transitioning into smart cities. The capabilities of an intelligent camera extend to the interaction and sharing of information with other devices (only those you have appointed) With intelligent video security cameras at the core of an urban infrastructure smart data can be collected to optimise energy consumption via smart city lighting that responds to crowd detection and movement. Cameras can also be used to improve public transport by monitoring punctuality and traffic flow based on queue lengths, with the ability to control traffic lights an option should a situation require it. As the urban sprawl continues and this infrastructure grows, the need for more knowledge of its use becomes more essential, necessitating the monitoring technology developed for use by human operators to evolve into smart sensing technology, that no longer just provides video feeds, but also uses intelligent analytics and sophisticated support systems. These systems filter out irrelevant sensor data and present only meaningful events, complete with all relevant contextual data to operators to aid their decision-making. Expanding the video security camera network Today, video analytics technology has tangible benefits for human operator surveillance, and delivers KPIs that are highly relevant to transport operators, planners and city authorities. As an existing infrastructure, a video security camera network can be improved and expanded by installing additional applications rather than replaced. From a business perspective, that means greater value from a limited investment. Thereafter, the capabilities of an intelligent camera extend to the interaction and sharing of information with other devices (only those you have appointed), image and data interpretation, and the ability to perform a variety of tasks independently to optimise both your safety and business requirements. The fact is, cameras see more than sensors. Sounds obvious, but a conventional sensor will only trigger an alarm when movement is detected, whereas a camera can also provide the associated image and information like object direction, size, colour, speed or type, and use time stamps to provide historical information regarding a specific location or event. Based on this evidence, the video security camera of today is more than ready for the challenges of tomorrow.
ASAP-to-PSAP technology automates communications between alarm monitoring companies & PSAPs and dispatches emergency service In April 2015, Cary, N.C., adopted a technology called Automated Secure Alarm Protocol to Public Safety Answering Point (ASAP-to-PSAP), but currently they are among only a handful of emergency 911 call response locales that use ASAP-to-PSAP technology in the United States. Commander Scott Edson of the Los Angeles County Sheriff’s Department, speaking to a seminar gathering at ISC West, emphasised the importance of rolling out more implementations of ASAP-to-PSAP. The technology benefits residential and commercial alarm monitoring companies and their customers by eliminating dispatching errors and speeding dispatching times. There are 6,500 PSAPs that respond to emergency 911 calls in the United States. They take more than 250 million 911 phone calls per year from the public and from central station alarm monitoring companies. PSAPs then route the information from 911 calls to the right emergency service and then dispatch police or fire services. ASAP-to-PSAP technology automates the communications between alarm monitoring companies and PSAPs and dispatches the emergency service. The Central Station Alarm Association, the Association of Public Safety Communications Officials and Vector Security developed the software technology back in 2009. So what’s the implementation hold-up? “As always, funding is the issue,” says Ron Lander, CPP, principal with Ultrasafe Security Specialists in Norco, Calif. “The cities don’t want to spend the money. The central stations want to implement it. They say it will reduce personnel needs.” Replacing central station phone calls with data entered by a central station operator offers three major benefits, according to a PowerPoint presentation developed by Bill Hobgood, project manager with the Richmond, Va., Public Safety Team. First, it eliminates telephone calls between alarm monitoring companies and PSAPs, which take up time that could be spent with individual 911 callers, who might be in immediate physical danger. It eliminates the inevitable miscommunications between two human beings talking on the telephone – “Speak up, I can’t hear you.” “Was that Fourth Street or Fifth Street?” “Oh, Fifth Avenue, sorry.” Then there are also communications problems related to language in our increasingly multi-cultural society. Finally, and perhaps most important, it speeds the processing and response times by crucial minutes. Research shows that an ASAP communication takes 15 seconds or less to dispatch police or fire units. By comparison, a telephone communication takes 1.5 to 3 minutes or more to dispatch units. Upon implementing ASAP-to-PSAP, there was a 13 percent drop in the number of police alarms handled by telephone An ASAP application carries out three tasks. It translates data from the alarm monitoring company into a format that the PSAP technology can read and process. Second, it updates the alarm monitoring company on the status of the alarm — message accepted and referred to the right emergency service or rejected for one reason or another. Finally, an ASAP application provides continuing updates including cancellation notices from the alarm monitoring company, notices that emergency service has been dispatched, notices that emergency responders have arrived at the scene and notices that events have been closed out. Houston implemented the technology in 2011 and has reaped enormous benefits. According to Bill Hobgood, Houston encompasses 634 square miles, has a population of 2.3 million people and runs the nation’s fourth largest PSAP. The city receives more than 2,600 police alarms weekly from 43,000 alarm systems monitored by three alarm companies. Upon implementing ASAP-to-PSAP, there was a 13 percent drop in the number of police alarms handled by telephone. Non-emergency telephone calls declined by 15 percent. The PSAP estimates that it is saving $1 - $2 million annually. What about accuracy and response times? Hobgood studied results in his own city of Richmond as well as York County, Va., in the Tidewater region, both of which implemented ASAP-to-PSAP in 2011. Hobgood’s study found that when the system eliminated call-taker involvement, it eliminated spelling mistakes and accidental transposition of street address numbers. It also eliminated problems related to low-volume headsets and accents. Those are impressive business and performance improvements, which is driving Commander Edson’s interest in rolling out more implementations.
Marshall Marinace is on a mission - to continue to infuse value into ESA If you haven’t met Marshall Marinace, you probably will soon. He’s the new President of the Electronic Security Association (ESA), and he’s instantly likeable. He’s a homespun security dealer with decades of service who knows that the new world of systems integration requires change and involvement of every member at the association level. Marinace was sworn in as the 41st President at ESX Nashville in June and took office on July 1, 2014. He has served as Vice President for nine years and is the former Chairperson of the Membership Committee. He’s on the Board of Directors of Security America Risk Retention Group (SARRG) and was involved with the Standards/Fire Life Safety Committee. Marinace is the former President of both the New York Burglar and Fire Alarm Association, now known as the New York State Electronic Security Association (NYSESA), and the Regional Alarm Association. Marinace is the kind of person who always takes time from his busy schedule for an interview or to speak one-on-one with members about concerns or issues. He’s passionate about the alarm business, beginning his career as an installer and launching Marshall Alarm Systems Corp., Yorktown Heights, N.Y., in 1976 with wife Michele, Vice President. Like many companies in the industry, it’s a family operation. Sons Matthew and Marshall Jr. have been working at the company for about eight years, and daughter Jessica’s husband also works for the company. ESA has six critical strategic initiatives, long-range plans that tie to its overall mission and vision to 'lead the electronic life safety, security and systems integration industry for the benefit of our members, consumers and public safety' Now he’s on another mission: To continue to infuse value into the organisation and encourage active involvement and participation. He knows the security industry is changing, and dealers have to adjust and embrace change. And he believes associations only work — and can only attain real impact — if members are active. “Associations are unique organisations,” he says. “They depend on members to guide the organisation and its numerous committees, taking time from the day-to-day of running a business to volunteer for the greater good of the industry. And it isn’t easy. Most ESA members are smaller, independent organisations with one to 50 employees. It’s difficult to take time out from running operations or helping a customer, but it can be done.” Today, ESA has evolved into the largest professional trade association in the industry, making an impact on Capitol Hill, addressing frequent and ongoing technology changes, providing industry-specific insurance solutions through SARRG and the most comprehensive training through the ESA National Training School (NTS). “As we look to the future, and as the association grows, we need to accept change, just as you do in your business. We need to be flexible and ready to make adjustments,” he says. Marshall Marinace began his career as an installer, launching Marshall Alarm Systems Corp. in 1976 Currently, ESA has six critical strategic initiatives, long-range plans that tie to its overall mission and vision to 'lead the electronic life safety, security and systems integration industry for the benefit of our members, consumers and public safety.' Those key initiatives and his thoughts include: 1. Training & Certification: Identify, develop, deliver and certify professional education for the electronic life safety, security and systems integration industry 2. Government Relations: Effectively advocate and communicate on behalf of members before Congress, federal regulatory agencies, and, as requested, at state and local levels. 3. Technology and Emerging Issues: Identify industry issues and communicate their potential impact on membership. 4. Public Awareness: Effectively promote the professionalism and expertise of members to consumers, public safety officials and regulatory agencies. 5. Codes & Standards: Enhance public safety by proactively monitoring, influencing and developing codes and standards that affect electronic life safety, security and integrated systems. 6. Organisational Excellence: Operate a world-class association that serves members by delivering exceptional value. Marinace says ESA has made incredible strides in representing the industry, but there is more work to be done, and he encourages everyone to look at how they can assist. “Together, we can continue to elevate the stature of the industry. But it takes everyone’s input, participation and support. Membership works, but only if you do.”
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