Axis network video surveillance cameras help global retailer to optimise stores layout and merchandising strategies

Axis Communications is supplying network cameras for visitor counting at Tally Weijl, the global clothing retailer

Axis Communications, the global leader in the network video market, is supplying network cameras for people counting at Tally Weijl. Axis Communications is working with Cognimatics, creators of TrueView People Counter™, and Data Components, to deliver the solution, which will count the number of visitors passing in and out of the participating stores.

Tally Weijl, a world leading clothing retailer from Switzerland, chose Axis Communications to install 800 cameras, one to two cameras per store, in French, German, Swiss and Austrian outlets. The network IP cameras are ceiling mounted and located at the stores entrances and exits and utilise Cognimatics' people counting algorithm.

Johan Akesson, Business Development Director for retail at Axis Communications, said "This is a great example of how cameras are not just useful for surveillance purposes, but can offer real insights into customer behaviour. This information can then be used to ensure store layout and merchandising strategies can be optimised to drive sales and profitability."

Two different types of Axis cameras are being used for the installation; the AXIS 209FD Network Camera, which is a compact network camera, and the AXIS 212 PTZ, which provides full overview, and instant, one-click pan/tilt/zoom. Both cameras are extremely durable, with sharp image quality and fast installation times.

All video processing and counting is done by each individual camera making the solution reliable, fast and very easy to use. As a security feature the data is stored locally on the camera for one month and can be collected over a network remotely. The solution is infinitely scalable and standard camera equipment is the only hardware needed for the complete setup.