Verint launches key enhancements to its Nextiva® Video Business Intelligence™ (VBI) solution, part of the Nextiva IP Video portfolio from Verint Video Intelligence Solutions™. Designed to help forward-thinking retail organizations capture and analyze shopper movement patterns to increase conversion rates and improve operational efficiency, Nextiva VBI™ includes such additional functions as Nextiva Retail Traffic Analytics™, Nextiva People Counting™ and Nextiva Queue Management™, along with the ability to integrate with such existing business systems as POS, EAS and RFID.
Verint's Nextiva VBI leverages video extracted from existing surveillance cameras to provide accurate and holistic data about customer behaviour patterns. Key enhancements to the solution include real-time metrics and advanced, user-friendly dashboards that can drive further enhanced business value in retail environments.
• Store Performance Management
Nextiva VBI counts people with an accuracy rate that can be greater than 95 percent, even under varying light and heavy traffic conditions, a substantial improvement over traditional technologies. In combination with POS data, Nextiva VBI's store performance management capabilities provide in-store department managers, store managers, regional managers and corporate management with reliable metrics to benchmark store performance, including identifying trends. Retail organisations can use shopper conversion rates from Nextiva VBI to compensate and incentivise their sales staff, cultivating a customer-centric culture.
• Workforce Management
Nextiva VBI captures and analyses shopper traffic movements and patterns to help store managers make better staffing and scheduling decisions. Advanced, user-friendly dashboards provide real-time reports on actual and predicted queue lengths and wait times. With this insight, retail organisations can schedule staff according to actual customer volumes, enabling better customer service and experiences, and higher margins.
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| Verint's Nextiva video surveillance gives accurate and holistic data about customer behaviour patterns |
• Marketing and Merchandising
Nextiva VBI captures in-store customer behaviour to help measure the success rate of marketing and advertising promotions. Armed with this insight, retailers can make better, more informed decisions to enhance such aspects as store layout, product placement and promotional displays.
• Customer Experience Management
Nextiva VBI's easy-to-use interface enables retailers to quickly search for pertinent data, such as when customers frequent a store the most, how long they dwell in specific areas and what they experience in terms of typical wait time in lines. With this insight, retail organisations can reduce their reliance on soft data by replacing it with real-world information that can be used to improve the customer experience.
"Our recent enhancements to the Nextiva Video Business Intelligence solution leverage the power of video analytics to provide retail organisations with simple, relevant and actionable business metrics that are otherwise hard to obtain real data on," says Debjit Das, vice president of global marketing, Verint Video Intelligence Solutions. "We are pleased to introduce enhancements to our VBI solution that will enable our customers to harness their video infrastructures to gain maximum business value and Actionable Intelligence®."
To learn more about the Nextiva Video Business Intelligence solution, visit http://verint.com/video_solutions/section2a.cfm?article_level2_category_id=7&article_level2a_id=404.
