Immersive One AI-powered Lab Builder launched

Immersive, the pioneer in people-centric cybersecurity, announces its Immersive One AI-powered Lab Builder feature to give customers and partners powerful new ways to rapidly improve cyber skills across teams through customised labs and learning experiences.

With this new tool supporting Immersive’s Prove, Improve, Benchmark, and Report (PIBR) approach, cyber pioneers will be able to easily create hands-on exercises and simulations for their technical workforce, including offensive, defensive, and secure-coding-based simulations to improve readiness against real-world threats.

Improving cyber capabilities

With the majority of cyberattacks involving the human element and costing global organisations an average of $4.88 million annually, the need to continuously prove and improve cyber capabilities has never been more critical.

Despite this, many cyber pioneers underinvest in cyber skills development, with decision-makers currently spending only 39% of their time assessing and improving cyber resilience. The new Immersive One Lab Builder feature directly addresses these challenges.

Application security scenarios

The agent can rapidly generate high-quality, highly tailored labs for organisations

With rapidly evolving threats on the rise, cyber pioneers need to quickly upskill their teams on the latest cyber capabilities to prevent or mitigate damage to their revenues and brand reputations.

To help them adapt at the speed of cyber, the Lab Builder feature will include an AI agent that can automatically generate tailored labs for customers, including up-to-date threat labs, application security scenarios, and other realistic scenarios.

Leveraging Immersive’s extensive library of existing content and authoring capabilities, the agent can rapidly generate high-quality, highly tailored labs for organisations, further reducing the time and effort required to build them manually.

Immersive One platform

“Our Immersive One platform has gotten even more powerful with our AI-enabled Lab Builder feature, which allows our customers and partners to quickly create tailored learning experiences as part of a holistic cyber readiness programme,” said Thanos Karpouzis, Chief Technology Officer at Immersive.

“We’re seeing growing demand for practical, hands-on cybersecurity labs and exercises that mirror real-world scenarios and environments. Leaders gain unmatched agility with hyper-relevant training for their unique use-cases, improving their organisation’s overall cyber resilience.”

Lab Builder features

Lab Builder drives rapid customised lab creation tailored to specific business needs, threat models, and internal systems, strengthening the cyber capabilities of teams and individuals. The new feature offers significant flexibility, control, and depth in hands-on learning.

Customers can address their organisation’s specific upskilling needs using gamification and other engagement-boosting techniques, while demonstrating cyber readiness and competency. For partners, it opens new opportunities to provide bespoke, high-value training aligned with cyber simulations, exercises, and complementary services, enhancing their offerings and differentiation.

Lab Builder offers two key lab types to both customers and partners:

• Theory Labs: Enable the creation of interactive content to build foundational knowledge on cybersecurity policies, concepts, and niche topics – ideal for explaining the "why" and "what" behind cyber skills in a controlled, browser-based environment.
• Practical Labs: Allow customer and partner SMEs to build hands-on simulations using their organisation's tools and environments to validate competency and apply what they’ve learned.

Customers and partners can leverage labs independently or together for a multi-activity lab scenario. This provides a dynamic, customisable, enterprise-grade solution for developing and measuring employee cyber capabilities, helping build preparedness throughout the entire organisation.

Structured learning paths

Key benefits of Lab Builder include:

• Structured, cohesive cyber skills development: Create and assign custom theory and practical labs within structured learning paths tailored to individuals and teams, all centrally managed on the Immersive One platform.
• Policy-aligned, audit-ready theory labs: Map content to internal standards to demonstrate relevance for compliance and learners.
• Real-world practical labs: Provide hands-on practice in production-like environments, accelerating skills transfer and incident response.
• Comprehensive skills measurement: Combine theory checks with practical challenges to deliver clear, defensible metrics on cyber readiness.

Dynamic learning ecosystem

The Lab Builder launch builds on Immersive’s other recent AI innovations. In November 2024, Immersive launched its AI Scenario Generator that enables organisations to seamlessly generate threat scenarios for crisis simulations to ensure their workforces are ready for the latest threats.

Lab Builder is available immediately on the Immersive One platform, which unifies Labs, Cyber Drills, Exercises, and Simulations in a continuous, evidence-based practice. With cutting-edge technology and a dynamic learning ecosystem, it helps organisations prove and improve their cyber capabilities to be ready for threats.