Knedler brings more than a decade of successful strategy and creative direction to her new role Middle Atlantic Products announces a new promotion within its product management organisation as part of the company's commitment to enhancing design and delivering innovative solutions to truly meet the system infrastructure needs of today's diverse AV spaces. Investment in furniture portfolio Megan Knedler, formerly Middle Atlantic's director of marketing communications, will now serve as director of product management — furniture. In her new position, Knedler will be tasked with expanding the category's product and service offering, addressing the furniture challenges facing integrators today. "Megan's leadership and track record for delivering content and tools that help integrators design reliable systems have been instrumental to Middle Atlantic's success," said Tim Troast, Middle Atlantic Products' vice president of product management." As AV plays an increasingly crucial role in collaboration, it's critical that the furniture people use enables a seamless experience with technology This promotion is part of our continued investment in innovation, and more specifically our portfolio of furniture solutions. As AV plays an increasingly more crucial role in collaboration, it's critical that the furniture people use enables a seamless experience with technology. I'm confident Megan's passion for solving challenges for our customers, combined with her marketing savvy, will elevate the end-user experience while providing new revenue opportunities for integrators." Past experience Knedler brings more than a decade of successful strategy and creative direction to her new role. As the director of marketing communications for Middle Atlantic for the last three years, she has lent her marketing and product sales expertise to improving the company's customer service offering and portfolio of infrastructure products. Committed to mentoring and developing talent who enable continued success for the company, Knedler currently serves on the executive board for Legrand's elle@Legrand NA women's forum. She holds a Bachelors of Arts in marketing from Iowa State University and a Master of Business Administration from Arizona State University. "As AV continues to evolve away into more localised systems, integrators are challenged with finding furniture solutions that will provide the same reliable infrastructure support without adding installation complexities to the job that cost them time and money," said Knedler. "I am excited to help expand Middle Atlantic's breadth of AV furniture solutions and arm integrators with the information, services, and products they need to excite their customers." Mark Tracy, vice president of strategic business and market development, will now oversee the marketing communications team.
New appointments strengthen Middle Atlantic's commitment as AV infrastructure market leader Middle Atlantic Products today announced two new additions to the company's product management team. Alec Conrad joins as Senior Product Manager for the company's signal path offerings, while Bret Leatherwood is the new Product Manager for infrastructure accessories. In these roles, Conrad and Leatherwood will oversee product development and drive strategies for delivering new, customer-driven offerings in their respective categories. Meeting installers' needs "The foundation of any reliable AV system is a solid infrastructure, purpose-built for the job. To meet our installers' needs and deliver the most dependable racks, cabling solutions, and power management solutions, we need product management professionals that understand the customer, the market, and the application inside and out," said Tim Troast, Director of Product Management at Middle Atlantic. "Alec and Bret bring a wealth of experience and a proven track record that will build upon our history of innovation by solving the challenges that continue to face our customers as the complex world of AV evolves." Project managers with a wealth of experience As Middle Atlantic's signal path product manager, Conrad will manage all aspects of the company's connectivity and signal management products. Prior to joining the company, he was the pricing and promotion Senior Marketing Manager at SnapAV. He has also held analyst and sales representative positions for American Tire Distributors and Feldkirtcher/Budnick, Inc. Conrad earned his bachelor's degree in marketing and an MBA from Kent State University. Leatherwood will oversee product development and programs for Middle Atlantic's unique line of rack accessories, including custom rack shelves, rack lighting, and thermal management. Before joining Middle Atlantic, he served as Product Manager for TV mounts and A/V equipment racks at SnapAV. Leatherwood holds a bachelor's in business administration from the University of North Carolina - Wilmington and an MBA from East Carolina University.
Dolynchuk will be responsible for long-term sales strategy and optimisation of profitability and growth Middle Atlantic Products has appointed Paul Dolynchuk as Senior Product Manager, Infrastructure. In this new position, Dolynchuk will be responsible for the category’s long-term sales strategy and optimisation of profitability and growth. Prior to joining Middle Atlantic, Dolynchuk served as a Marketing Director at Pitney Bowes and has held marketing, sales and finance positions at OfficeMax and Boise Cascade. He has a BBA in Management/Pre-Law from Ohio University and an MBA in Marketing/Finance from the Kelley School of Business at Indiana University. Commenting on Dolynchuk’s appointment, Tim Troast, Middle Atlantic Director of Product Management said, “Paul is an innovative business leader who has demonstrated his ability to deliver multimillion dollar growth strategies for respected brands through the introduction of innovative products and strategic marketing campaigns. His leadership, business analysis and passion for the customer make him a natural fit for the Middle Atlantic team.”