New market development, B2B sales and marketing management, organisational management, ICT, telecom, digital audio/video
Audio over IP pioneer Barix is highly regarded for the reliability, flexibility and cost-effectiveness of its IP-based paging and intercom solutions. Building on this rich history, the company announced Paging Cloud, an innovative software-as-a-service (SaaS) solution that brings paging into the smartphone-enabled mobile era. Integrating easily with almost all existing paging and public address systems, Paging Cloud records paging messages and sends them directly to registered smartphones, enabling visitors in environments such as schools, museums and airports to hear announcements or emergency information on their own mobile devices. Barix will debut Paging Cloud in booth 5457 at the upcoming InfoComm 2019 exhibition in Orlando, Florida, taking place June 12-14. Delivering emergency alerts Paging Cloud is ideal for delivering emergency alerts and event updates to visitors in public spacesPaging Cloud customers can page directly to mobile phones through their existing in-venue paging solutions, enabling them to reliably reach people who might not clearly hear the announcements over the facility’s public address (PA) system. Paging Cloud is ideal for delivering emergency alerts and event updates to visitors in public spaces; school students and teachers wherever they are on campus; and even volunteer firefighters at their homes. It also provides an easy solution for delivering less-critical pages such as conference session start time reminders or informing parents at home of school schedule updates caused by weather. Pages as voice recordings on smartphones “Particularly in emergency situations, it is critical to make sure that everyone gets the message, but background noise or gaps in speaker coverage can cause people to miss PA announcements,” said Reto Brader, CEO, Barix. “By extending the paging to mobile phones, all subscribed end-users will receive all pages made by local staff as voice recordings on their smartphone wherever they are, and can listen to them as many times as necessary to understand the information. For example, no matter where a visitor is within a sprawling zoo, you can reach him or her with an alert about an escaped animal and instruct them to proceed to the nearest exit.” Paging Cloud is a complete solution consisting of a hardware device for receiving and sending pages; a pay-for-use cloud service for receipt confirmation logging, system monitoring, and subscriber and device management; and free end-user mobile apps for Android and iOS devices. Simple integration with paging and PA solutions Paging Cloud works seamlessly with both Barix’s and other vendors’ paging and PA solutionsIntegration with existing paging and public address solutions is as simple as connecting audio from the current system to the analogue input of the Paging Cloud hardware, allowing customers to extend their pages to mobile phones without changing their workflows, retraining their staff or replacing their equipment. Paging Cloud works seamlessly with both Barix’s and other vendors’ paging and PA solutions. Ideal for visitor notification, Paging Cloud makes it easy to reach variable recipient groups. An unlimited number of end-users can download the Paging Cloud app from their device’s application store or via QR code, then self-subscribe to the venue’s paging system using another QR code. Operation without the app is also possible using SMS to distribute paging messages. “Paging Cloud is simple to use for both administrators and recipients,” said Brader. “Combined with its ease of integration and affordability, any venue can ensure its visitors never miss an announcement again.”
Audio over IP pioneer Barix announced that the company has promoted Reto Brader to CEO, following a highly successful tenure as Vice President of Sales and Marketing. The change in company leadership correlates with the availability of new products that Barix introduced in 2018, including its award-winning RetailPlayer platform for background music distribution. Barix appoints Reto as new CEO The remaining Barix management team, which has worked together effectively for the past several years, will continue in their established roles with full support from Brader. This includes company founder Johannes Rietschel as CTO, Joan Parrilla as VP Engineering, and Mario Almeida as VP Production. Rietschel founded Barix in 2001 upon anticipating the need to move audio and control signals over IP networks. The company has since shipped more than 450,000 Barix and private-labeled OEM hardware devices worldwide and has more recently evolved into SaaS and managed services for business music and advertising distribution for retail, hospitality and other location-based businesses. Enhancing IoT solutions portfolio Barix has invested heavily in the development of its next generation products that follow the latest IoT architecture Barix has invested heavily in the development of its next generation products that follow the latest IoT architecture, and that support the highest internet security standards. With Rietschel behind product development and Brader driving marketing strategy, 2018 also saw the introduction of the IPAM 400, a quad-core Linux-based IP audio module for OEMs and developers; Instreamer ICE, Barix’s first AAC+ encoder with an integrated Icecast server; and AudioPoint 3.0, Barix’s low-latency audio-to-mobile streaming platform. Effective immediately, the Barix board has appointed Brader as CEO to seize the market opportunities afforded through these innovations. Before joining Barix as VP Sales and Marketing, Brader held key business and technical roles at Hewlett Packard and Alcatel. He has a degree in Electronical Engineering and an MBA. Audio and control over IP applications “Reto knows the market and has demonstrated his strength in building and managing the distribution channel and key customer relationships,” said Rietschel. “His many years at the frontline in the worldwide AV and broadcast markets are key assets to Barix.” In recent years, Barix has built up an agile organisation that can support both small businesses and enterprise-level customers for a wide area of audio and control over IP applications. Recent company milestones include ISO 9001 certification for quality management systems, and the introduction of double-sourcing with a new manufacturing partner in Europe. The latter adds redundancy to the company’s global supply chain. “It is now important that the entire company is focused on leveraging first market success of our new products to build on recent successes, and continue to drive global business growth,” says Brader. IP audio and control solutions Barix headquarters in Zurich remains the hub for further product development, marketing and support for its product line Barix headquarters in Zurich remains the hub for further product development, marketing and support for its product line. “A key area of our business is to help customers integrate our modules and solutions into their system,” says Rietschel. “This is very support-intensive, and we are proud to be recognised for excellence in that area,” says Rietschel. While Barix will continue to focus on its core markets, Rietschel and Brader’s leadership positions will play a central role in moving Barix forward into new areas of opportunity for IP audio and control solutions. Departing CEO Ivo Killer will leave Barix following a three-year tenure that laid the business foundation for Barix’s recent success. “We thank Ivo for his years of excellent service and wish him well in his future endeavors,” said Rietschel. “I’m excited about what we have achieved in the last three years, and I look forward to working closely with the new executive team in order to bring all our new and exciting innovations to market, as well as to better serve our global systems integration, end user and OEM customer base.”
Barix returns to ISC West in Las Vegas with an array of new IP audio and control innovations to help security integrators and end users accelerate the transition to network-based security and surveillance operations, affordably and with minimal labor. At Booth 15141, Barix will demonstrate new advances in SIP-based communications and Linux-based control and monitoring, as a new openly programmable module to allow OEMs and integrators to build their own audio over IP devices. IP paging and intercom for surveillance IP paging and intercom has long been a Barix specialty for security and surveillance, and ISC West 2018 marks the unveiling of its SIP Zone Paging firmware for cost-effective paging and public address. Barix’s solution for SIP architectures more fully integrates audio and paging capabilities with IP-based telephone systems in a seamless, firmware-based approach that benefits both installers and end-user customers. The new firmware runs on existing Barix hardware, including Exstreamer decoders and Annuncicom two-way audio devices, and enables systems integrators to implement a zone-supportable paging solution without the need to designate a SIP client for each individual paging point.The SIP Zone Paging firmware removes the constraints of configuring zone paging in a SIP environment Seamless integration into SIP firmware In this advanced configuration, page routing and communication is instead accomplished natively in the Barix SIP paging gateway. Configuration for this capability is required only once within the client port gateway firmware, overcoming the problem of prohibitive implementation costs for SIP solutions and need for individual client licenses. Once deployed, operators will use the SIP phone and dial the gateway number, selecting the zones which are designated to carry the message to multiple loudspeakers at once. The SIP phones can dial into the paging system without a dedicated paging microphone station. “This is a hybrid IP paging and complete SIP solution,” said Reto Bader, vice president of sales and marketing, Barix. “The SIP Zone Paging firmware removes the constraints of configuring zone paging in a SIP environment, lessening some of the installation ‘divide’ that exists between paging and audio systems." "Now, it’s a simple process to register a new gateway, provide seamless integration to the SIP firmware and enable specific zones for operation. It’s robust, easier to configure, and saves on individual licensing fees.” The Barionet 1000’s positioning as a Linux Open WRT platform device addresses the latest industry trend for open source control Programmable control and monitoring Barix’s Barionet family of devices were among the industry’s first to move control, monitoring and automation tasks to the IP network. At ISC West, Barix will introduce its latest-generation device, the Barionet 1000, to customers seeking a general purpose IoT device for for a range of control and automation-based programmable functions. These include access and door control; contact closure monitoring, environmental monitoring, alarming, and logging; failover switching; motion detection and security camera control; photovoltaic power management; and temperature monitoring, logging, and HVAC control. The Barionet 1000’s positioning as a Linux Open WRT platform device addresses the latest industry trend for open source control, and provides security integrators and OEMs with a clean slate to program the device for almost any control or automation application desired. To maximise the Barionet 1000’s programmable useful features and operational flexibility, Barix has equipped this device with wireless connectivity and a USB interface alongside standard Barionet features, including relay closures, and digital and analog I/Os.Manufacturers and systems integrators have long relied on Barix’s modular, board-level technology Barionet WRT platform-powered computation “The Barionet 1000’s Linux Open WRT platform allows customers with development power, or Barix working under their direction, to make this device do exactly what they need it to accomplish,” said Reto Brader, Barix’s Vice President of Sales and Marketing. “The beauty of this device is that it has real computational power inside. You can develop the program in Linux Open WRT and load it onto the Barionet 1000, and the device can make software-defined decisions on its own.” Manufacturers and systems integrators have long relied on Barix’s modular, board-level technology to build their own IP audio and control devices. At ISC West, Barix introduces its latest-generation IP Audio Module, the IPAM 400, to simplify how OEMs and integrators bring streaming audio into their homegrown solutions. Security standard compliance The openly-programmable, Linux-based IPAM400 helps users build advanced, audio-based solutions with less risk and faster time to market, and implements firmware recovery and device management in advance to accelerate the device-building process. Addressing developer’s escalating security requirements, the IPAM 400 can run multiple encryption and decryption processes concurrently for data, streams and web server access, enabling the creation of products supporting the latest security standards. The IPAM 400 module supports multiple audio formats and features stereo audio, network, USB, GPIO and serial interfaces alongside built-in Wi-Fi capabilities, enabling developers to easily incorporate advanced audio processing, IP-based streaming and control functionality into their product designs.
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