Peter Lindström

Axis is continuing to grow at a fast pace. To serve a growing customer base in the best way possible, Axis has organised its sales organisation into three geographical head regions – Americas (North and South America), EMEA (Europe, Middle East and Africa) and APAC (Asia Pacific). This global sales organisation will now be led by Peter Lindström. Experience and new role Peter Lindström will lead the Axis global sales organisation, including the company’s three head regions For the last ten years, Peter Lindström has led the New Business initiative at Axis, and prior to that, he was Regional Director within the sales organisation. He has been a member of the Axis management team since 2016. In his new role, Peter Lindström will lead the Axis global sales organisation, including the company’s three head regions, together with a dedicated Vice President for each region. Vice President for Americas is Fredrik Nilsson, a role he has had since 2016. In EMEA, Anna Forsberg has stepped in as acting Vice President during Verena Rathjen’s maternity leave. And at the beginning of May, Boudewijn Pesch joined Axis to become Vice President for APAC. Authority comments “Now that we have established our head regions, I feel confident that Peter is the right person to lead our sales organisation going forward. He has successfully built and developed New Business into an important department at Axis. That experience will be of great value when developing our sales operations,” says Ray Mauritsson, President and CEO of Axis. “I look forward to take on the responsibility for our global sales organisation. We will continue the work of building our organisations in the regions. Our ambition and goals of being closer to the customer is something that we already are doing well today, but I believe we can strengthen this even further. Our organisation today is a team of great colleagues enjoying working closely with our customers and partners – I look very much forward of being a part of and leading this global team,” says Peter Lindström.

The 2N acquisition addresses the growing IP video intercom market and strengthens Axis’ solution offering Axis acquires 2N, the number one company in IP intercom. The acquisition addresses the growing IP video intercom market and further strengthens Axis Communications’ solution offering. 2N is the number one player in the field of IP intercom, and also operates in other areas, for example IP audio and IP lift intercom. The company has well-established sales channels through electricians and telecom installers as well as lift manufacturers, which can serve as a complement to Axis present global sales channels. At the same time 2N will benefit from Axis’ strong market position and R&D resources. “The acquisition supports our ambition to contribute to a smarter and safer world. There is an increased customer demand for integrated solutions with open standards that deliver enhanced security. Together with 2N we can meet that demand”, says Peter Lindström, Vice President New Business at Axis Communications. Accelerate convergence from analogue systems towards IP intercom The 2N brand will remain, and the company will operate as a subsidiary within the Axis group. The joint operations will concern knowledge sharing and assisting each other in R&D and market access. An important joint task is to accelerate the convergence from analogue systems towards IP intercom and develop new opportunities. “We plan for development and growth for Axis as well as for 2N. The market is growing, and by acquiring 2N we can continue to drive the change in the market”, says Peter Lindström.

The new All-over-IP topics helped leading global brands stand out on the show floor and highlight the new value for their sales partners All-over-IP Expo 2015, Russia's premier IP event since 2008, welcomed over 4200 local security and IT professionals to Sokolniki Moscow to explore the latest innovations and hear from the best in the industry over two amazing days on November 18 and 19. Sponsored by AxxonSoft, Milestone Systems, Hikvision, Basler AG, Quantum, Dahua, Bosch, GNS/ONCOM, Electronica. Bringing back a sense of awe and wonder: More than 180 leading brands from 20 countries showcased the latest technology to efficiently utilise IT infrastructure and secure assets and people. With the new converged show environment, visitors explored the vast transformation of the IP industry. Identity management, IP access control, open platforms, HD/4K surveillance, video analytics, data storage, IP networks and the cloud were capturing the show floor. Among other exciting debuts, 2N, Canon, Commend, Lex Computech, Morpho, Quantum, Seagate, Vingtor-Stentofon joined the exhibition to accelerate the local IP industry change. Reshaping partner ecosystems: The new All-over-IP topics corresponded to the fastest growing markets in Russia for 2016, and helped leading global brands stand out on the show floor and highlight the new value for their sales partners. Bringing a new definition to developing sales networks, All-over-IP Expo 2015 launched a special initiative having verified and attracted over 1500 key local sales partners to ensure global brands could win and grow in Russia together with the right channel. The number of appointments scheduled online for the show exceeded 8000. Forward thinkers sharing ideas: Visitors took part in education sessions from over 100 industry experts, including Allied Telesis, Basler AG, Bosch, Dahua, Dell, EMC, Hitachi, MOBOTIX, Nedap, Oracle, Quantum, Schneider Electric, Seagate, Sony, Synology, Western Digital to name just a few. Insights for a new era of innovation were delivered to a captivated audience across seven theatres: Identity Management & Access Control; Intelligent Video 2.0/Machine Vision; Storage, Networks, Cloud; Smart City; Bosch Academy; Dahua Academy, Global Keynote Theatre. Due to the new topics and brands introduced in 2015, the percentage of new visitors reached 67%. This is not sci-fi: For two days, inspirational speakers were arguing on the future of the Internet of Things, Smart Cities and Intelligent Buildings that will hit the industry by 2020. Futurists included Peter Lindström from Axis Communications, Andrey Khristophorov from AxxonSoft, Jaroslav Barton from HID Global, Igor Rudym from Intel, Eugenia Ostrovskaya from KiwiSecurity, Maarten Mijwaart from Nedap, Anders Johansson from Milestone Systems and Wayne Arvidson from Quantum. Memoori Founder and MD Jim McHale made a great impression sharing how the IoT would revolutionise physical security and intelligent buildings by 2018. Redesigning IP business: CEO Summit saw big names from big companies take to the stage. AxxonSoft President Murat Altuev talked about his startup days covering most prominent risings and failures. Bosch Director Business Development Klaus Lienland advised on how security and IT integrators could benefit from Industry 4.0. AAM Systems MD Vadim Borisov presented on the global access control trends taking ground locally. Vicon VP Mark Provinsal and Hikvision Marketing Director Ksenia Elokhina stepped forward in time to consider the video surveillance industry of 2016 and beyond. Take advantage of All-over-IP 2016 Russia early-bird prices until December 18, 2015 and book stands, timeslots and sponsorship today!

Peter Lindström will discuss how IoT enables better and more reliable solutions to a cost that is not increased All-over-IP Expo 2015 is delighted to welcome Peter Lindström, long standing leader of the New Business team for Axis Communications. In his address to the Russian IP industry, Peter Lindström will share his vision for the IoT trend and how it enables better and more reliable solutions to a cost that is not increased. The majority of security installations are still not integrated between areas such as access control and video surveillance even if there is a strong demand for that from the end-customer. In his insightful keynote speech, Peter Lindström will offer a greater look on how several industries and functions are coming closer together. System integrators will keep up with the latest trends and receive differentiators for customer offerings to increase revenues. End-users will better understand the cutting-edge technology that should be required in a modern security solution for getting more value. Peter Lindstrom was part of the Axis Communications team launching business in Russia and CIS back in 2003. He managed the first major step of Axis Communications into the physical access control market with a disruptive open API, third party support for readers and the easy-to-use Axis Entry Manager in 2012. A networking platform for global IT, surveillance and security professionals Founded in 2008, All-over-IP Expo is a networking platform for global IT, surveillance and security vendors, key local customers and sales partners where they share knowledge and exchange ideas that are financially rewarding for business. All-over-IP Expo brings together major brands to ensure the best marketplace for the latest technology and innovation, and to lead customers to the Next Big Thing. Primary Sponsor: ITV | AxxonSoft – a leading software developer that combines IP-based physical security management, intelligent video surveillance, and an enterprise-wide platform. Education Sponsor: Milestone Systems – a global industry leader in open platform IP video management software.

Axis Communications, the global leader in network video, today launched AXIS C3003-E, the first open standard, network loudspeaker for remote speaking. AXIS C3003-E is simple to install and integrate into a video surveillance system or an IP telephony system, making announcements possible from anywhere with network connectivity. “AXIS C3003-E is really an IoT (Internet of Things) device that provides many advantages because it is connected to an IP network,” says Peter Lindström, Director of New Business at Axis. “For instance, you can assign a regular phone number to the loudspeaker and simply dial in to it to get heard. It enables integration with just about anything.” Lower installation costs & easy integration Complementing Axis’ network video offering, AXIS C3003-E was developed in close cooperation with customers in the video surveillance industry. The loudspeaker’s benefits include lower installation costs, easy integration and ensured reliability. It allows customers to easily add a remote speaking function to their surveillance system to deter crime or other unwanted activities. “Horn speakers allow our operators to immediately intervene when video analytics alerts us of trespassing at customer sites,” says Lars Kämpe, Business Development Manager at Securitas, which equips virtually all of its outdoor perimeter protection installations with loudspeakers. “Normally, a trespasser will flee the scene when notified of his detection. This saves cost for our customers due to reduced damages and also no unnecessary callouts.” Flexible, scalable and cost-effective approach AXIS C3003-E is a self-contained loudspeaker that offers signal transmission, decoding, amplification and speaker all in one unit. Unlike many analog speakers, there is no need for AXIS C3003-E to connect to a separate amplifier or to a network camera to plug into a network. As a standalone unit, AXIS C3003-E can be placed anywhere, enabling a flexible, scalable and cost-effective approach to system design. An external power supply is also not required, thanks to the speaker’s support for Power over Ethernet (PoE). With one network cable, AXIS C3003-E receives power and plugs directly into a video management system and/or Voice over IP (VoIP) telephony system.  The loudspeaker offers a high sound pressure level for intelligible speech over long distances. It enables high-quality voices, thanks to advanced signal processing. An innovative feature in AXIS C3003-E is the unique Auto Speaker Test, which can check that the speaker is in working order by providing audio feedback to the system.  Easier to install and lowers installation costs “Securitas has worked with analog loudspeakers until now,” says Kämpe. “With analog loudspeakers, there is always an uncertainty since there is no way to remotely detect if they are actually working correctly. AXIS C3003-E allows us to remotely monitor the heartbeat of the speaker and check the sound quality. The speaker also supports PoE, which makes it easier to install and lowers installation costs. It also gives us the possibility to use pre-recorded messages. With Axis’ loudspeaker, our customer proposition is greatly enhanced.” AXIS C3003-E can play a pre-recorded audio file when it is manually or automatically triggered in response to an alarm event. The speaker comes with pre-recorded audio files such as trespassing and emergency messages, and allows users to upload their own audio.  The loudspeaker easily integrates with video management systems. Compatible software includes those from Aimetis Corp., Genetec, Milestone Systems and NICE Systems, as well as the forthcoming AXIS Camera Station 4.20, which is aimed at small and mid-sized installations. AXIS C3003-E also integrates with VoIP telephony systems that use SIP (Session Initiation Protocol), enabling users to call the loudspeaker and make announcements even from their mobile phone. As a network product, each AXIS C3003-E can be selectively addressed since each has a unique IP address.