ADT, a provider of security, automation, and smart home solutions serving consumer and business customers in the United States, released key findings from a consumer privacy survey that reveals consumer sentiment on the topic. With many data privacy and security issues in the news, it’s no surprise that 92 percent of respondents feel smart home security companies need to take measures to protect customers’ personal data and information. However, while concerns around privacy are high, more than 40 percent of those surveyed admit they don’t feel knowledgeable on the topic. The smart home security industry has the opportunity to provide leadership and guidance in this area to maintain consumer trust and promote responsible data privacy practices within the industry. Internet-connected smart home security platform We’ve consistently taken great care to protect and connect our customers in the most secure ways possible" “ADT released the first Internet-connected smart home security platform in 2010, and we’ve consistently taken great care to protect and connect our customers in the most secure ways possible, using leading industry standards and best practices to guard their data, privacy and personal information,” said Jim DeVries, President and CEO of ADT. “Where there is consumer confusion about privacy, we as an industry must work to reduce that confusion so consumers can be confident that the products and services we provide to help keep them safe can be trusted. With that trust in place, there can be greater peace of mind.” Key consumer privacy opinion survey findings The explosion of the smart home device category ushered in scores of new manufacturers and brands that may have put convenience before user privacy. However, the ADT consumer privacy opinion survey revealed consumers are now aware of and concerned about privacy as it relates to smart home devices with the top concerns reported to be hacking (75%) followed by government spying on in-home smart cameras (53%) and smart speakers (52%). The survey also uncovered that when it comes to how personal information is shared, consumers tend to be more concerned about how governments (89%) and companies (93%) share their personal information than they are about how they share their own personal information on social media (86%). No data privacy measures These consumer privacy opinion survey findings validate the work we’ve been doing as an industry over the past year" And, despite acknowledging the importance of privacy protocols, most consumers don’t use privacy measures available to them. In fact, fewer than 40% of survey respondents reported having any data privacy measures in place at all. “These consumer privacy opinion survey findings validate the work we’ve been doing as an industry over the past year to create a set of guiding principles, designed to help protect customer privacy and trust in the security industry and member companies, and to unify ourselves around them,” said Frank Cona, Chief Privacy Officer at ADT. Consumer privacy initiative Previously on Data Privacy Day, ADT announced the Consumer Privacy Initiative, an industry-level initiative to unite the smart home security industry and produce clear guiding principles and best practices for how security providers manage consumer data and protect their privacy. Participants, including producers of security products and security related software, implementers and other service providers, and industry associations joined together during the past year to develop a baseline of industry-wide guiding principles for consumer privacy, with input from consumer advocates. The guiding principles are being developed with the understanding that providers of smart home security products and services must continually earn the trust of their customers by prioritizing their privacy as well as their safety. The principles will evolve with the changing smart home and security landscape, addressing top-of-mind issues such as facial recognition and analytics. Current areas of focus include: Privacy by Design - Consumer privacy should be embedded in all areas of the security industry, and that begins with the design of the products used to help protect and connect customers. Transparency - Providers of security products and services must spell out in clear and understandable terms how they collect, use, share, and retain sensitive data. Handling of Audio and Video - Security providers will only share audio or video with first responders with their customers’ prior consent, or as required by law, and will not otherwise access a customer’s audio or video without the customer’s knowledge. Data Correction and Deletion - Security providers will create an easily accessible process for customers to request that personal information collected by that provider be deleted. Customers can also request that data errors be corrected. Guidance and Use - Providers of security products and services will equip customers with information that empowers them to use their security products and services in a manner that better enhances everyone’s privacy. This could involve adjusting data collection settings, setup of cameras, or establishing video and audio data retention timeframes that work best for them. Accountability - Providers of security products and services will commit to additional accountability measures, such as independent privacy assessments. The Consumer Privacy Initiative is an ongoing effort. To date, the following organisations have collaborated in developing the guiding principles, and ADT invite other organisations to join in support of this effort: ADT, a provider of security, automation, and smart home solutions serving consumer and business customers in the United States. Alarm.com, a platform for the intelligently connected property. Electronic Security Association, a trade association in the United States representing the electronic security and life safety industry. Security Industry Association (SIA), a trade association for global security solution providers, with more than 1,000 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry. Sercomm, a manufacturer and supplier of telecom equipment. TrustArc/Nymity, who provides solutions to manage privacy compliance for the GDPR, CCPA and other global privacy regulations. Vector Security, a provider of intelligent security solutions tailored to the needs of the customer.
ADT, a provider of security, automation, and smart home solutions serving consumer and business customers in the United States, will showcase new products and security services at the 2020 International CES designed to serve the lifestyles of more consumers, wherever they are, whether in their homes, apartments, cars, online or on the go. Innovations from ADT include a new DIY smart home security brand and products, new smart home integrations for the award-winning ADT Command and Control smart home security system, and mobile security solutions that integrate with popular application-based services, such as Lyft. CES 2020 The ADT booth will be in the main hall of the Las Vegas Convention Centre (booth #12007) for the first time with an experiential smart tech safety showcase that demonstrates the breadth of offerings ADT delivers through its human protection platform. Guests will get a first-look at all the new ADT and Blue by ADT DIY products and services, speak with ADT safety and security professionals, and enjoy entertainment and custom dessert creations. Everything ADT does is purposefully designed to protect and connect what matters most to our customers" “At this year’s CES, we are proud to showcase ADT’s tech-forward and innovative products which, along with our strategic business partnerships, address the changing lifestyle needs of today’s consumer,” said Jim DeVries, President and CEO of ADT. “Everyone has the right to feel safe, and in our evolving world, everything ADT does is purposefully designed to protect and connect what matters most to our customers.” Blue by ADT ADT is retooling its DIY smart home security portfolio with the launch of a new brand, Blue by ADT, which will initially include three stand-alone smart cameras and a Wi-Fi extender plus doorbell chime. Founded on the pioneering work of LifeShield, acquired by ADT in 2019, Blue by ADT provides lifestyle-driven security solutions for customers who prefer the flexibility of highly portable equipment and no-contract, month-to-month professional monitoring options. The LifeShield brand has become Blue by ADT, and LifeShield systems will continue to be supported by the Blue by ADT team and are interoperable with Blue by ADT cameras. Blue by ADT works with Apple HomeKit, Google Assistant, Amazon Alexa, and IFTTT so customers have more options to integrate their smart home devices for a seamless, fully integrated DIY smart home and smart security solution. Blue by ADT customers will have phone access to live support professionals to guide them through the setup process Three Blue by ADT smart cameras and a Wi-Fi Extender + Chime will be available for pre-order on Jan. 6 and will begin shipping before the end of January. Additional Blue by ADT security system components, including a base, keypad and sensors will launch in spring 2020. All three Blue by ADT smart cameras are priced at $199.99 each, and the Blue by ADT Wi-Fi Extender + Chime is priced at $49.99. Blue by ADT customers will have phone access to live support professionals to guide them through the simple setup process if needed. Safe by ADT Safe by ADT is a new, data-driven mobile safety solution providing partners with a platform to extend the safety and security of ADT’s professional monitoring services within their own mobile app experience. A first-look at a new pilot program rolling out to 10 U.S. cities in January with rideshare company Lyft will be on display in the ADT booth. The ADT-powered safety feature within the Lyft app discreetly connects Lyft users who feel unsafe, by voice or SMS chat, with a security professional at one of ADT’s owned and operated monitoring centres. After contacting the user, or if there is no response, the ADT security professional will alert authorities as needed so they can arrive at the user's location, equipped with detailed incident information. ADT Command and Control ADT will offer a new DIY installable device that integrates with ADT Control, allowing customers to track their vehicles ADT is introducing new products and enhancements to its award-winning ADT Command and Control professionally installed security and smart home system at CES 2020 to give customers more ways to integrate smart home security functionality into their homes and beyond. New for ADT Command and Control in 2020 Connected Car Integration: In January, ADT will offer a new DIY installable device that integrates with ADT Control, allowing customers to track their vehicles. In addition, customers can create home automations that respond to GPS positioning of their vehicle so their smart home can prepare for their arrival or departure based on their location. E.g. turn on or off lights, open the garage door, unlock locks, adjust the temperature. Streaming Video Recorder: In Spring 2020, ADT will introduce a new 720p streaming video recorder to keep customers’ security video footage accessible and private in their home. It allows for continuous recording of up to eight devices with up to 1TB of storage. Pro Series Cameras: Launching in March 2020, ADT will roll out new Pro Series indoor, outdoor and mini dome cameras with 1080p HD video capabilities. Enhanced Analytics: In the first half of 2020, ADT Command and Control will incorporate new, enhanced analytics to improve video detection and filtering of subjects. In addition to noting the difference between people, vehicles, and pets, the system can also detect if a visitor is loitering too long.
ADT Inc, a provider of security, automation, and smart home solutions serving consumer and business customers in the United States, announced that it has acquired Defenders, its largest independent dealer and only Authorised Premier Provider, for a purchase price of approximately $381 million1. As part of the transaction, Defenders founder David P. Lindsey and Jessica A. Lindsey received approximately 16.3 million shares of ADT common stock for 100% of their ownership in Defenders, while the remaining $260 million of consideration was paid in cash to retire existing Defenders debt, fund other liabilities, and pay transaction expenses. The cash consideration was partially funded from existing revolving credit facilities. Financial and operational advantages Together, we will have greater marketing efficiency through unified brand messaging: “We’re excited to officially join forces with the impressive Defenders team after successfully partnering with them for nearly 22 years so that, as one company, we can create a unique and simplified platform,” said Jim DeVries, ADT’s President and Chief Executive Officer. “This opportunistic acquisition creates numerous strategic, financial and operational advantages for ADT, and is consistent with our stated goal of driving down the capital intensity of the business as we seek to drive long-term, profitable growth.” Mr. DeVries continued, “Together, we will have greater marketing efficiency through unified brand messaging, enhanced control of the customer experience, and the ability to provide a full suite of innovative security and home automation products, including consumer financing, to a complementary geographic footprint. Over time, we also expect lower subscriber acquisition costs, an improved revenue payback period, and new account gains from the optimisation of our combined ecosystem.” Smart home solutions “We have built our business by partnering with ADT to sell and install state-of-the-art security systems, helping to protect more than 2.2 million families through our best-in-class marketing team and expert knowledge of the industry,” said David Lindsey, Chairman and Founder, Defenders. “Given this longstanding and productive relationship, we are proud that this transaction will integrate us even closer into the ADT team, and I am excited to be a significant shareholder and see the benefits we are able to deliver to customers as a combined company.” “We are thrilled to join the ADT team,” said Jim Boyce, President & CEO, Defenders. “This acquisition brings our direct response marketing capabilities, best in class sales expertise and national reach to a provider of security, automation, and smart home solutions. Together, we will be better positioned to leverage the trusted ADT brand, improve the combined company’s go-to-market operations and deliver an enhanced customer experience.” Simplifies Operating Ecosystem Strategic and Financial Benefits of Transaction : Enhances Customer Experience: Provides ability to drive a unified brand message and premium customer experience to the majority of ADT’s residential customers. Simplifies Operating Ecosystem: Establishes a single party focused on the customer experience and lifetime value, and reduces channel conflict and potential for customer confusion. Improves Marketing Prowess: Leverages Defenders’ strengths in customer acquisition to drive optimised spend across channels and enable more effective marketing messaging and customer segmentation. Innovative equipment and service offerings Increases Go to Market Efficiency: Significantly enhances ability to bring new initiatives to a broader customer base more quickly, including consumer financing, DIY, and innovative equipment and service offerings. Drives Capital Efficiency: Results in a more capital efficient ADT through the elimination of dealer “margin.” Expected to be modestly beneficial to 2020 net cash provided by operating activities and free cash flow before special items and to create synergies to further drive net cash provided by operating activities and free cash flow before special items in subsequent years.
ADT, a security and automation provider serving residential and business customers, announces a partnership to integrate mobile safety solutions into the Lyft platform. Extending ADT’s safety and technology to mobile applications will bring an additional layer of security to Lyft’s rideshare experience. With ADT’s mobile safety platform, Lyft seeks to give riders and drivers more peace of mind. The pilot will focus on an ADT-powered safety feature within the Lyft app that will discreetly connect Lyft users who feel unsafe - by voice or SMS chat - with a security professional at one of ADT’s owned and operated monitoring centers. Detailed incident information After contacting the user, or if there is no response, the ADT security professional will alert authorities as needed so they can arrive at the user's location, equipped with detailed incident information. “As a rideshare company with an exceptional commitment to rider and driver safety, Lyft is the ideal partner for ADT,” said Jim DeVries, President and CEO of ADT. When it comes to safety, there is no better partner for Lyft than ADT" “We look forward to working closely with the Lyft team as together we bring our industry-leading technology to rideshare riders and drivers. We continue to leverage our deep expertise, technology and the trusted ADT brand to expand our reach into new areas of security beyond the home and business. Partnering with Lyft broadens our exposure while enabling ADT to further realise our mission and belief that people deserve to be safer and more secure wherever they are.” Professional monitoring services ADT’s data-driven mobile safety solution provides Lyft with a platform to extend the safety and security of ADT’s professional monitoring services to its users within its mobile app experience. Beginning in early 2020, Lyft intends to pilot the ADT mobile safety solution in nine U.S. markets including Chicago, Los Angeles and New Jersey, with potential to implement nationally to Lyft’s 30 million riders and 2 million drivers. “When it comes to safety, there is no better partner for Lyft than ADT,” said Ran Makavy, EVP and Chief Product Officer of Lyft. “We are extremely excited to enter into this partnership and look forward to a meaningful, industry-leading collaboration.”
ADT Inc., the smart home security provider serving residential and business customers, announced that it has entered into a definitive agreement to sell ADT Security Services Canada, Inc. (“ADT Canada”), to TELUS Corporation (“TELUS”) for approximately CAD $700 million in cash, subject to certain adjustments. The transaction comprises all of ADT Canada’s operations and assets. “Opportunities continue to develop for ADT in the areas of smart home integration, the expansion of the home security business into new demographics and ADT’s growth in commercial security,” said Jim DeVries, President and CEO, ADT. “The sale of our more capital intensive Canadian operations enables us to sharpen our focus on the exciting growth and higher margin opportunities in the U.S., where we can more efficiently invest our time and resources. Importantly, these emerging opportunities are ideal for leveraging the trusted ADT brand as we continue generating strong free cash flow to drive shareholder value over the long term.” One-time special dividend The Company also announced that its Board of Directors authorised a one-time special dividend (“Special Dividend”) of up to $550 million and plans to set the dividend at $0.70 per share. The Special Dividend is conditioned upon the closing of the transaction and is subject to subsequent corporate action, and therefore may not be in that amount, or occur at all.ADT plans to continue to execute on its previously disclosed capital allocation framework Details of the Special Dividend, including the record date for shareholders eligible to receive the Special Dividend and the payment date of the Special Dividend, will be provided in conjunction with the closing of the transaction. Opportunistic bolt-on M&A opportunities The Company expects to incur a non-cash charge in the third quarter in connection with the transaction, which may be material to ADT’s earnings. ADT plans to continue to execute on its previously disclosed capital allocation framework, which balances organic investments in the business, opportunistic bolt-on M&A opportunities, returning capital to shareholders and de-levering over time. For the fiscal year ended December 31, 2018, ADT Canada generated revenue of USD $229 million. The transaction is expected to close in the fourth quarter of 2019, subject to customary closing conditions and other business requirements, including approval of the transaction by the Canadian Competition Bureau. RBC Capital Markets and Barclays are serving as financial advisors to ADT and Osler, Hoskin & Harcourt, LLP is serving as legal advisor.
ADT Inc., a provider of monitored security and interactive home and business automation solutions in the United States and Canada, announces that it has acquired LifeShield, LLC, a pioneer in advanced wireless home security systems, in a transaction valued at approximately $25 million. John Owens will continue in his current capacity leading the LifeShield team. Founded in 2004, LifeShield was the first to bring a wireless DIY home security offering to the residential market. Over the past 15 years, LifeShield has further redefined residential home security, improving interactivity, advancing video capabilities and enhancing the overall user experience. Monitored home security The addition of LifeShield’s innovative technology to ADT’s security and automation solutions and expertise increases ADT’s ability to address the approximately 80% of U.S. households who do not have professionally installed and monitored home security. We are confident that LifeShield’s capabilities and approach, combined with the brand and scale of ADT" “As more consumers look for real protection solutions that only ADT can provide, we look for companies that share our passion for security, customer service, and innovation,” said ADT President and CEO Jim DeVries. “We are confident that LifeShield’s capabilities and approach, combined with the brand and scale of ADT, will create an opportunity for us to offer our services to a broader cross-section of U.S. households.” Best security solutions “Together with LifeShield we will be positioned to offer more solutions to a broader base of customers and create increased value for our shareholders as we seek to grow profitability through expanded, yet focused offerings.” “This combination unites the passion and commitment of two organisations that are focused on security,” said Mike Hagan, LifeShield Chairman, who will continue as an advisor. “Leveraging ADT’s significant experience integrating products, we look forward to working together to ensure a seamless transition and capitalise on the attractive market opportunities in the DIY segment. Together we will continue to advance our strategy to deliver the best security solutions to our customers at every stage of their lives.”
ADT Inc., a provider of monitored security and interactive home and business automation solutions in the United States and Canada, announces that P. Gray Finney, Senior Vice President and Chief Legal Officer, will be retiring. As his successor, David Smail has been named Executive Vice President and Chief Legal Officer, reporting to ADT President and Chief Executive Officer Jim DeVries, based in Boca Raton, FL. His appointment is effective immediately. Business strategy “David’s public company experience and leadership will continue to support ADT’s successful execution of our business strategy and will be instrumental in our continued growth,” said DeVries. Gray has been an integral part of our leadership team and we are grateful for the tremendous contributions he has made to ADT during his tenure" “Gray has been an integral part of our leadership team and we are grateful for the tremendous contributions he has made to ADT during his tenure,” added DeVries. “He has played a central role in a number of key events and transactions for the Company, including our IPO in early 2018, providing thoughtful counsel to the leadership team and always leading with integrity.” Technology-based products Smail brings more than 25 years of experience in the U.S. and internationally, including 10 years of law firm corporate and securities transactional practice, and more than 15 years in public company general counsel roles. He most recently served as Executive Vice President & Chief Legal Officer for Scientific Games Corporation, a developer and provider of technology-based products, systems, platforms and services for the global gaming and lottery industries. Prior to that he held the role of Executive Vice President & General Counsel at Morgans Hotel Group, an international hospitality company, and previously was Executive Vice President and Group General Counsel of global advertising and communications services business Havas S.A. He also was a partner in the international law firm Hogan Lovells (previously Hogan & Hartson).
ADT Inc., a provider of monitored security and interactive home and business automation solutions in the United States and Canada, announces its intent to lead a new consumer privacy initiative with a coalition of organisations committed to driving the adoption of privacy standards and best practices across the home security industry. The initiative will focus on ensuring the security and home automation industry take a leadership role in protecting consumer privacy. Launched on Data Privacy Day, these efforts build on ADT’s promise to protect what matters most. Implement high standards Every day millions of our customers trust us with what they love and cherish the most, including their privacy" According to data released in November by market-research firm Harris Poll and public relations firm Finn Partners, data privacy is the most pressing issue for those surveyed, and consumers are looking for companies to be proactive in protecting their data. With considerable growth and technology innovation in the security industry, the prioritisation of privacy is higher than ever before. “Every day millions of our customers trust us with what they love and cherish the most, including their privacy. That is why our privacy practices are purposefully designed to ensure we continue earning their well-placed trust,” said Jim DeVries, President and CEO, ADT. “This initiative is part of our ongoing commitment, as the market leader in home security, to implement high standards for our industry, and as we look at the future of technology and access, align our industry around standards and practices that better protect consumers.” Customer-centric In the coming months, the initiative will focus on three key objectives: Adopting a set of industry-wide best practices that are customer-centric and drive transparency. Working with dealers, partners and other industry organisations on the enhanced privacy and ethical standards for our industry. Programs focused on privacy, ethics, and transparency. Protecting data privacy Partners in this initiative currently include: Security Industry Association (SIA), the trade association for global security solution providers, with nearly 900 innovative member companies representing thousands of security leaders and experts who shape the future of the security industry. The Monitoring Association, an internationally-recognised, non-profit trade association representing professional monitoring companies. Electronic Security Association, the largest trade association in the U.S. representing the electronic security and life safety industry. The Internet Society’s Online Trust Alliance, an organisation that identifies and promotes security and privacy best practices that build consumer confidence in the Internet, in part through its IoT Trust Framework. TrustArc, who provides solutions to manage privacy compliance for the GDPR, CCPA and other global privacy regulations. The Security Industry Association is pleased to support this important broad-based effort led by ADT to ensure the privacy of consumers" “The Security Industry Association is pleased to support this important broad-based effort led by ADT to ensure the privacy of consumers,” SIA CEO Don Erickson said. “SIA has taken a leading role on privacy issues through its Data Privacy Advisory Board, and we look forward to working with our partners on this project to demonstrate that members of the industry are as committed to protecting data privacy as they are to securing people and property.” Managed commercial solutions ADT is soliciting participation from all other organisations who wish to help drive these objectives. For over 144 years, ADT has been committed to keeping families and homes safe. ADT evolved this mission by extending physical security to cybersecurity for residential customers with Identity Theft Protection, which provides monitoring and support to help customers minimise their risk of identity theft and loss exposure. ADT also offers cybersecurity solutions for enterprise and small businesses, providing monitored and managed commercial solutions that protect customers from multiple vectors of attack, including network, endpoints, servers, and email communications.
ADT Inc., global provider of monitored security and interactive home and business automation solutions in the United States and Canada, has announced that it has completed its acquisition of Red Hawk Fire & Security, provider of commercial fire, life safety and security services and portfolio company of Comvest Partners. Commercial security and fire safety “We are pleased to complete this transaction, which strengthens ADT’s growth in the commercial security market and meaningfully expands the company’s product portfolio with the introduction of commercial fire safety related solutions,” said Jim DeVries, ADT’s President and Chief Executive Officer. He further added, “With the added robust portfolio of fire and life safety solutions, as well as additional scale through commercially-focused sales professionals and technicians, we enhanced our position as a leader in commercial security, just as we are today in the residential market. ADT has a strong track record of successfully integrating acquisitions and we look forward to welcoming the talented Red Hawk team to the company.” Moving forward, Red Hawk’s ability to showcase its products and services to a wider range of National Account and enterprise-level customers will be significantly accelerated with ADT, while also increasing ADT’s technician workforce dedicated to the commercial customer.
ADT Inc., the provider of monitored security and interactive home and business automation solutions in the United States and Canada, announced it has entered into a definitive agreement to acquire Boca Raton, FL-based Red Hawk Fire & Security, a leader in commercial fire, life safety and security services and portfolio company of Comvest Partners, for $317.5 million in cash. This transaction accelerates ADT’s growth in the commercial security market and expands the company’s product portfolio with the introduction of commercial fire safety related solutions. It is the latest in a series of strategic acquisitions made over the last year to drive commercial growth and build on ADT’s strong foundation of superior customer service. With the addition of Red Hawk, ADT will have an increased geographic footprint and enhanced customer service capabilities across the nation. Revenues from the combined company’s business customers are expected to represent approximately 25% of total revenue. Red Hawk is a pioneer in the design, installation, integration, monitoring and servicing of commercial fire, security and life safety solutionsOffers mission-critical solutions Red Hawk is a pioneer in the design, installation, integration, monitoring and servicing of commercial fire, security and life safety solutions. Red Hawk represents one of the few last independent large national commercial integrators, offering complex, mission-critical solutions across its 45 district locations and is expected to generate approximately $300 million of revenues in 2018. In recent years, Red Hawk has demonstrated double-digit revenue growth across a diverse set of customers, markets and geographies, leveraging its strong local presence backed by its nationwide footprint and differentiated fire and security expertise. Expanding business and service capabilities “Commercial security is one of the core pillars of ADT’s growth strategy and today’s announcement marks a significant step in our concerted efforts to expand our commercial business with the critical capabilities and services that our customers expect,” said ADT President and incoming CEO, Jim DeVries. We are excited to welcome the talented and experienced Red Hawk team to the ADT family while expanding our geographic reach"“Red Hawk’s exceptional portfolio of commercial fire and security solutions complements ADT’s existing commercial business, positioning us to provide a superior customer experience at a local and national level. We are excited to welcome the talented and experienced Red Hawk team to the ADT family while expanding our geographic reach, service capabilities and product offerings. Having long admired Red Hawk, we are confident that combining the strengths of our two companies will allow us to deliver increased value to our customers and shareholders.” Providing high-quality customer service “We are delighted to join a company with ADT’s resources, growth potential and shared commitment to providing high quality customer service and innovative solutions to customers,” said Red Hawk President and CEO Michael McWilliams. “We look forward to our future with ADT, which we are confident will help us to achieve our next phase of growth.” “It was a rewarding and collaborative experience working with Michael McWilliams, Mark Foley, Red Hawk’s CFO, and the other members of Red Hawk’s senior management team to build Red Hawk into a market leader from our original acquisition, and Red Hawk is positioned to continue to thrive under ADT’s leadership,” said Roger Marrero, the Managing Partner of Comvest Partners. Strategic and financial benefits of transaction Substantial increase in scale to accelerate ADT’s commercial growth: The combined commercial business will have substantially increased scale with an expanded commercial technician work force that will allow the company to meet growing customer demand across the U.S. and provide enhanced customer service capabilities. This transaction creates the opportunity to leverage the capabilities of both organisations to create a more robust and differentiated commercial security offering in a highly fragmented industry. Introduction of fire safety solutions: This transaction expands ADT’s product portfolio with the introduction of Red Hawk’s fire safety solutions, allowing the company to become a single destination for both fire and security needs at the commercial level. The company intends to leverage Red Hawk’s fire safety solutions and expertise to help capture new business opportunities with new and existing customers. Compelling long-term financial benefits: Given the strong financial and operating profile of Red Hawk’s business – which, similar to ADT’s growing commercial and multi-site businesses, has a very attractive net customer acquisition cost and retention characteristics – the acquisition is expected to be accretive to free cash flow generation, before taking into account meaningful expected cost benefits. The completion of the transaction is subject to customary closing conditions, including regulatory approvals. The transaction is expected to close by the end of the fourth quarter 2018.
ADT Inc, the provider of monitored security and interactive home and business automation solutions in the United States and Canada, announces a new strategic initiative with Amazon. Starting later this year, ADT will support integration of Amazon’s new Alexa Guard feature with the ADT Pulse security system, helping ADT customers enhance their home’s security capabilities by detecting specific sounds via the customer’s Echo device when they’re away from home. Once available, ADT professional installation and monitoring solutions will be offered to customers through the Alexa Guard website and Amazon mobile app. ADT worked closely with Amazon to seamlessly integrate Alexa Guard with ADT’s Pulse security system and professional monitoring to enhance ADT customers’ security when they’re away from home. Security monitoring services Customers with an ADT Pulse system using Alexa Guard can choose to forward Smart Alerts to ADT monitoring professionals When a customer enables Alexa Guard on their Amazon Echo device and says “Alexa, I’m leaving,” Alexa will notify the customer if she detects the sound of smoke alarms, carbon monoxide alarms or breaking glass while the customer is away. These notifications, called Smart Alerts, are delivered to a customer’s smartphone to let them know which sound was detected, and provide an audio clip of that event. Customers with an ADT Pulse system using Alexa Guard can choose to forward Smart Alerts to ADT monitoring professionals to help determine if additional action should be taken, including dispatching first responders if needed. “In 2018, ADT set out to redefine security with innovative products and services, such as ADT Go and Digital Security. The integration of Amazon’s Alexa Guard with ADT’s Pulse security system and professional installation and security monitoring services is an exciting next step on our innovation roadmap and our successful collaboration with Amazon,” said Jim DeVries, current President and incoming CEO of ADT. Homes even smarter “Amazon’s vision to simplify the smart home experience through voice-enabled action matches perfectly with ADT’s passion for security and customer service, making us natural collaborators to ensure our customer’s smart home is a safe home. Today’s announcement will extend our footprint in the security and automation space, open new eCommerce sales and marketing channels for our products and services, and further expand our leadership in the category. We look forward to continuing to work alongside Amazon to provide innovative security solutions to our customers and broader audiences.” Customers love using Alexa to help make their daily lives easier, and we continue to build new voice-first experiences to make customers’ homes even smarter" “Customers love using Alexa to help make their daily lives easier, and we continue to build new voice-first experiences to make customers’ homes even smarter,” said Daniel Rausch, Vice President, Amazon Alexa. “ADT has over 140 years of experience in the professional security installation and monitoring business. We’re so excited to team up with them for the launch of Alexa Guard. Since ADT brought the simplicity of Alexa voice control to their home security systems, we’ve heard from customers that they enjoy the added convenience and peace of mind they have using the ADT Pulse skill.” Enhanced home security “Now, with Alexa Guard we’re making that experience even better for customers. When Alexa Guard is enabled, customers can choose to have their Echo devices detect the sounds of smoke alarms, carbon monoxide alarms, or breaking glass when they’re away from home. When the selected sound is detected, customers with ADT Pulse will be able to forward their Smart Alerts to ADT, offering an extra layer of security.” Later this year, ADT will offer new Echo devices directly to new and existing customers, assisting with product set-up and additional support for those who purchase the device through ADT. Additionally, ADT and Amazon are working together to provide offers and promotions to Amazon customers for ADT services and solutions, creating eCommerce opportunities for ADT while enabling customers to have enhanced home security options nationwide.
ADT Inc., a provider of security and automation solutions for homes and businesses, announced Digital Security by ADT, a new cybersecurity service that will offer peace of mind at home and on-the-go by helping protect a customer’s personal identity, digital data, home network and financial information. Identity Protection will be exclusively available on ADT’s enhanced e-Commerce platform, providing convenience and clarity for customers to shop for their security needs when and how they want. Cyber threat prevention “Since ADT began in 1874, our mission has been to help keep families and homes safe,” said Jim DeVries, current President and incoming Chief Executive Officer of ADT. “With online threats occurring more often than ever before, our mission evolved to not only help protect the premises, but also people on the go and their network and digital identity. On average, cyber-attacks are happening every 39 seconds, and Digital Security by ADT is an opportunity to extend the breadth and scale of our security monitoring to our customers’ personally identifiable information and network.” Digital Security by ADT provides cybersecurity options for every consumerWith nearly eight in ten people experiencing, or knowing someone who has experienced, cybercrime, digital protection has never been more important. Digital Security by ADT provides cybersecurity options for every consumer, including different levels of identity theft monitoring and protection, a personal secure virtual network (VPN) for easy and secure app-based Wi-Fi privacy outside of the home, and home network security using the secure Wi-Fi router, which can be installed by a trained ADT technician in minutes. Digital Security services and products Identity Protection: Provides monitoring and support to help customers minimise their risk of identity theft and loss exposure. In addition to enabling customers to track their credit report activity and score so they can keep tabs on potentially fraudulent use of their credit, the service also includes: change of address notifications, public courts and criminal records monitoring, and 24/7 fraud incident resolution with up to one million dollars in Identity Theft Expense Reimbursement. Dark Web Defense: This service will help protect customers by continually monitoring the public and private internet, notifying customers of possible suspicious activities associated with their personally identifiable information, including SSN, DOB, Passport, Driver’s License, Medical ID number, credit/debit cards, bank accounts, telephone numbers and email addresses. Once alerted, customers can take proactive steps, such as calling ADT experts available 24/7 to begin fraud incident resolution services. As with all ADT services, Digital Security by ADT is supported by 24/7 live agent support Secure VPN: A powerful, yet easy-to-use, app for Windows, Mac, Android, and iOS devices that helps shield user’s information from cybercriminals attempting to hack into a user’s public Wi-Fi connection and intercept the data being sent to and received from computers or mobile devices. The app also enables anonymous browsing and access to users’ favorite apps and content anywhere they go, as if they were at home. Home Network Protection: Encompasses multiple digital security offerings, including an ADT-installed secure Wi-Fi router that helps protect customers’ home networks and an unlimited number of connected devices from cyber threats, as well as Secure VPN services, Sex Offender monitoring, Dark Web Defense, and 24/7 fraud incident resolution with up to $25k in Identity Theft Expense Reimbursement. 24/7 security support As with all ADT services, Digital Security by ADT is supported by 24/7 live agent support. ADT’s comprehensive set of products offer customers peace of mind at home and on the go, helping them stay safe from cybercrime – and instead focus on their families and homes.
ADT Inc., global provider of security and automation solutions for homes and businesses, has announced that Jochen Koedijk has joined the company as its Chief Marketing Officer. Koedijk joins ADT from Chewy.com where he served as the Vice President, Marketing. Reporting directly to ADT President Jim DeVries, Koedijk will be responsible for delivering innovative digital and brand marketing strategies and initiatives that drive profitable business growth. ADT’s new marketing head Previous to Chewy.com, Jochen held roles at Amazon and Electronic Arts. During his time at Amazon, he led worldwide Social Media and New Channel Advertising, overseeing a cross-functional team of more than 70 people and achieving triple digit year-over-year growth. As a member of Electronic Arts’ digital business unit leadership team, Jochen led in-house global performance marketing operations for the company’s Console, PC, and Mobile games business lines. “Customer retention and lead-generation is significantly driven by digital engagement, and Jochen’s leadership experience with world-class organisations such as Amazon, Chewy, and Electronic Arts is an immediate asset to our organisation,” said DeVries. “Jochen is a marketing innovator, and we’re excited for him to build upon the ADT brand for our next generation of customers.” Given the tremendous innovation in the home security and automation space, I couldn’t think of a better time to join ADT" Innovations in home security and automation “Given the tremendous innovation in the home security and automation space, I couldn’t think of a better time to join ADT, North America’s most recognisable security leader,” said Koedijk. “I look forward to collaborating with my colleagues to continue providing world-class customer service and scaling our business through new and disruptive channels.” Koedijk holds his degrees in Business Administration and Social Sciences from the VU University in Amsterdam, NL. Jamie Haenggi, who has been overseeing the Marketing function as part of her responsibilities, will become the company’s Chief Customer Officer. Customer strategy and retention remains the single most important part of the business, and Haenggi’s broad and deep experience will be central to enhancing customer engagement. Jamie is one of our most versatile executives" Customer strategy and retention “Jamie is one of our most versatile executives. Her passion for the customer, strategic approach and vision for customer experience is instrumental to improving customer retention, maintaining best-in-class customer service and designing a roadmap for further customer engagement and growth,” added DeVries. “We have made tremendous strides in our customer experience over the past two years,” said Haenggi. “I’m excited to lead the company’s efforts to further design and execute the customer strategy to deliver greater value, retention and an experience that continues to differentiate ADT in the marketplace.”
ADT Inc., a provider of monitored security and interactive home and business automation solutions in the United States and Canada, and Cofense, provider of human-driven phishing defense solutions worldwide, have announced a partnership to offer phishing detection and response to ADT customers. ADT Cybersecurity provides enterprise and mid-market businesses with managed detection and response (MDR) services to combat advanced cyberthreats in real time. This service is now augmented by Cofense Triage, the first phishing-specific automated incident response platform. “As our commercial customer needs expand beyond the physical into the cyber realm, this offering immediately enhances our current cybersecurity solution that ADT is providing to organisations,” said Jim DeVries, President, ADT. “Phishing emails are among the most dominant form of social engineering attacks today, and by adding Cofense Triage phishing defense to our managed service and detection, we can mitigate phishing threats quickly and effectively.” ADT Cybersecurity provides a unified platform for organising, managing, and collecting cyber intelligence and automates security analyst workflows Cofense Triage “We are very excited to scale Cofense Triage for ADT customers,” said Rohyt Belani, CEO and Co-founder, Cofense. “Relying on perimeter technologies, alone, is a failing proposition to defend against email-borne attacks. The combination of Cofense’s Triage technology and ADT’s managed services skillset brings to market a unique solution focused on thwarting phishing attacks before they cause damage, by moving the detection of such attacks up the kill chain.” Data breaches caused by cyberattacks on networks are plaguing businesses of all sizes. The median time of compromise to discovery is 80 days, with the average cost of data breach costing organisations $3.62 million. ADT Cybersecurity provides a unified platform for organising, managing, and collecting cyber intelligence and automates security analyst workflows to close the gap between cyberattack and breach detection time and remediation for customers.
ADT, a provider of monitored security and interactive home and business automation solutions in the United States and Canada, announced the acquisition of Acme Security Systems. Acme will join forces with recently acquired Aronson Security Group (ASG) to further drive commercial growth and expansion. Headquartered in San Francisco and founded in 1974, Acme is among one of the largest privately held security systems integrators in the Bay Area, focusing on electronic security systems, access control, video networks and more. “ADT and Acme have a shared vision for exceptional service, and this alliance not only enhances our leadership in the market, but substantially extends our service capabilities for our valued customers,” said ADT President, Jim DeVries. “We’re thrilled to welcome the talented Acme team members as contributors in a significant chapter of ADT’s history.” “For our employees to unite with one of the most successful and recognisable security brands in history is a true honor,” added Steve Harris, Founder of Acme Security Systems. “ADT believes in their ability to provide unparalleled service to the commercial and national account market, and their enthusiasm is infectious. Together, we’ll be able to provide significant value for current and future customers.”
ADT Inc., a global provider of monitored security and interactive home and business automation solutions in the United States and Canada, announced the completed acquisition of Aronson Security Group, Inc. (ASG). Headquartered in Renton, Washington, and in the security business for 55 years, ASG employs nearly 170 team members, including risk and security programme consultants, advanced integration services, consulting and design engineers and a National Program Management team, as well as technicians and business development and project managers, who work from locations across the United States. Customer-centric philosophy “Our commercial growth strategy incorporates acquisitions that bring both talent and resources to ADT that will not only extend our capabilities, but also serve as the right cultural fit with our customer-centric philosophy," said ADT President, Jim DeVries.ADT provides a unique platform for us to continue to focus on customers with scale in new geographic and vertical markets "We see Phil Aronson and his team at Aronson Security Group as a great addition to the ADT family in those regards – highly experienced in the integrated security solution market, tremendous leadership capabilities, and a true passion for the customer – all the right components as we focus on strategic growth.” “Our goal from the beginning was to create exceptional value for the security executive and their team and change how the industry advanced that value into the business,” said Phil Aronson, ASG CEO and President. “ADT provides a unique platform for us to continue to focus on customers with scale in new geographic and vertical markets. I share a great deal of excitement with our leadership team for our employees and our customers to come together with an industry leader like ADT.”
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