The concept behind Axis Experience Center is about getting closer to customers and providing them with an experience Axis Communications, the global leader in network video, held an official grand opening ceremony and ribbon cutting for its new office and state-of-the-art Axis Experience Center in Irvine, California. Axis Experience Center features The 8,000 square foot Axis Experience Center features a 28-person training centre, 12-person conference room and a specialised engineering and technology lab available for local partners, customers and industry associations to host trainings, meetings and product tests. The space features realistic demo areas for key vertical markets in the West business area, including retail, financial, gaming, airport and education. The space includes more than 100 Axis cameras, many offering spectacular views of Irvine and the surrounding area, as well as products from leading ecosystem partners. “The concept behind the Axis Experience Center is about getting closer to our customers and truly providing them with an experience,” said Fredrik Nilsson, general manager, Axis Communications, Inc. “Each Experience Center is tailored to meet the needs of the specific business area, highlighting the technology and segments that are most relevant to our customers. For example, in the Irvine location, you can see how frame rate and HDTV resolution are important when monitoring a gaming table or slot machine.” The grand opening event The official grand opening took place on Sept. 29 with nearly 170 attendees, including partners, customers and press. Located at 18101 Von Karman Ave., Suite 100, the Center will primarily serve the West Business Area, including 13 office-based employees. The West Business Area includes Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon and Washington. Bill Wendlandt, business area manager for the West, wants the Center to be a resource for the entire business area, not just the local Axis team. “This space is about giving back to the industry,” Wendlandt said. “We focused on replicating real-world uses of technology and providing meeting space where partners and end-users can come for education and hands-on testing that will ultimately help them grow their own business.” Partners, end-users and industry associations interested in utilising the Axis Experience Center for meetings and trainings should reach out to their local sales representative.” U.S. expansion plan Axis opened its first sales office in Chicago in 2013, making the Irvine location the second sales office opened as part of the U.S. Expansion Plan. The North American headquarters is located in Chelmsford, Massachusetts and Axis plans to open additional locations in 2016 and beyond.